NEW DELHI: Zee Telefilms' 24-hour fashion and style channel, Trendz, today announced that it would showcase the biggest fashion events from the fashion capitals of the world - London, Paris, Milan and New York - this October.
The channel has established tie-ups to telecast various prominent international fashion weeks (2003-04) on their programme Fashion Premiere, which airs at 10:30 pm through the week.
An official release quoted Zee Turner chief executive officer Sunil Khanna as saying, "To make sure that the discerning Indian fashion-follower is up-to-date with the latest global trends, we have created this special programme. The show is designed to provide our viewers a complete lowdown on the latest of fashion update from around the globe, in addition to highlighting trends, forecasts and looks-of-the-season." Khanna says, the international fashion weeks will provide an opportunity for fashion followers in India to view the innovative and striking creations by renowned and would-be star designers.
Fashion Premierewill include the New York Fashion Week's spring/summer 2004 ready-to-wear show, London Fashion Week's spring/summer 2004, Milan Fashion Week's Moda Donna spring/summer collection 2004 and Paris Fashion Week's ready-to-wear collection.
Trendz which is the official media partner for Bridal Asia, will also telecast a detailed analysis on latest trends in trousseau for this season, next month.
This show will feature collections of leading Indian couturiers like Ritu Kumar, Tarun Tahiliani, Krishna Mehta, Nikhil and Shantanu, Satya Paul and Rohit and Rahul Khanna as well as renowned Pakistani designers.
Trendz will also telecast the fashion shows of all designers who participated at the India Fashion Week in August 2003, next month.