TV viewership numbers for IPL’s opening match: BARC

TV viewership numbers for IPL’s opening match: BARC

The numbers stand at the second lowest in the last six seasons.

Mumbai: As per the Barc data, Barc ratings released for the opening match of the Indian Premier League (IPL) 2023, the broadcaster garnered a reach of 22 per cent (Barc, M15+ AB India Urban), compared to 18.3 per cent reach recorded for IPL 2022 and 23.1 per cent recorded for IPL2021. If one were to take the data for OOH and FTA channel (Star Utsav Movies) out of the equation, then the reach for the opening match of IPL Season 16 is 19.9 per cent, which is the second lowest in the last six seasons.

As far as engagement for the opening match of IPL 16 is concerned, at 33 per cent it is the second lowest TVS in the last six seasons of the T-20 tournament (Barc, M15+ AB India Urban). IPL 15 had registered a lower TVS of 30 per cent.