Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have T-Series AVP - media, marketing and publishing (TV) Shivam Chanana.

Chanana has raised T-Series several notches in the digital domain throughout the course of his 11-year career. He oversees and directs all online promotions for each release under the T-Series singles category and T-Series film music in his capacity as assistant vice president of media marketing and publishing.

Chanana recently used the hashtag #ProblemKyaHai to successfully position Chandigarh Kare Aashiqui's marketing, reflect audience reactions to the film's trailer, and generate a lot of conversation worldwide. He drove audiences to the theatres with his clever marketing strategies and got everyone talking about big forthcoming movies like Radhe Shyam, Bhool Bhulaiyaa 2, and many others.

So, without further ado, here it goes…

•      Your mantra for life

"The more you tell, the more you sell."

"You can find an excuse or you can find a way."

"To think creatively, we must be able to look afresh at what we normally take for granted."

•     A book you are currently reading / plan to read

 "Influence: The Psychology of Persuasion" by Robert B. Cialdini

•     Your fitness mantra, especially during the pandemic

Your body achieves what your mind believes.

•     Your comfort food

Anything made at home with desi ghee.

•     When the chips are down a quote/ philosophy that keeps you going

I always remind myself that if we try a little harder, we’ll achieve a little better.

•     Your guilty pleasure

Playing FIFA on the PlayStation or binge watching.

•     When was the last time you tried something new?

Being in a creative field, every day is a new day. There’s always something new that you’re doing every day in terms of marketing a new film or a new song because you need to be updated on new trends to generate new ideas every day.

•     A life lesson you learnt the hard way

No matter who tries to teach you lessons about life, you won’t understand it until you go through it your own way.

•     What gets you excited about life?

My work.

•     What’s on top of your bucket list?

To watch a Liverpool match live.

•     If you could give one piece of advice to your younger self, what would it be?

Don’t stop, just keep going until you are proud of yourself.

•     One thing you would most like to change about the world

 I would stop cruelty against animals.

•     An activity that keeps you motivated/charged during tough times

Sports.

•     What lifts your spirits when life gets you down?

Listening to music.

•     Your go-to stress buster

My Cats.