Mumbai: Zee Uttar Pradesh-Uttarakhand (Zee UPUK) has surpassed all competitors in the region. Currently, it reaches to 34 million individuals and it is the most viewed channel in the state for 31 weeks , according to the latest BARC data released recently. 

The data stated that Zee UPUK tops the list with a market share of 55 per cent, overtaking its competitor ABP Ganga, which has a 10 per cent market share. The data also shows competitors-News State & News 18, have seen a fall in viewership with just 17 per cent and 10 per cent market share, respectively.

Zee UPUK covers a wide range of topics, including politics, crime, the city, and entertainment. Some of the popular flagship shows of the channels that have helped the channel gain its dominance across time bands are UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar, and Jagte Raho.

Since Zee UPUK garners millions of viewers, it has also become the top choice for advertising and marketing.

In the past 13 weeks, the BARC report established that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all time bands too.

Commenting on this big win, Zee Media's chief business officer Abhay Ojha said, "We are ecstatic to be the No. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown in us. We have focused on catering to all the needs of our viewers and are committed to becoming the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this, which fuels our ambitions, and we hope to continue with the same momentum."