MUMBAI: Inspired by the vision of innovate in India, media and entertainment company Aadarsh has won the Licensor of the year- publishing award at Indian eRetail Congress 2015. 

Aadarsh is the owner of Purple Turtle, an Indian animated character that has gone global and created success stories in 27 countries. Aadarsh is mainly involved in IP creation, publishing, printing and licensing services of toons and characters focused on school genre.

The award recognises the innovative measures and benchmarks set by Aadarsh in the domain of brand and character licensing in India and abroad.

Aadarsh directors Ashish and Manish Rajoria said, “Aadarsh specializes in printing, publishing, IP development, licensing and entertainment for children and we are committed to set new benchmarks for Indian Innovation and IP in content on the global dais. We are delighted to be the winner of prestigious Licensor of the year- Publishing Award at the popular Brand Licensing and Merchandising conference of Indian eRetail Congress 2015. We are honoured that Purple Turtle has added another accolade in its global recognition portfolio.”