MUMBAI: India’s film industry has gone global, with the Bharat Pavilion at Hong Kong’s International Film & TV Market (Filmart, 17-20 March) being unveiled a couple of days ago. The pavilion, inaugurated by Hong Kong & Macau’s consul general of India, Satwant Khanalia, marked a milestone moment in India’s cinematic outreach. Filmart concludes today in Hongkong.

Spearheaded by the Services Export Promotion Council (SEPC) and the National Film Development Corporation (NFDC) under the Ministry of Information and Broadcasting, the initiative was a power play to boost Indian cinema’s global footprint. Backed by the consulate general of India, Hong Kong & Macau, the pavilion was positioned as a launchpad for cross-border partnerships, international co-productions and market expansion.

“India’s film industry is one of the world’s largest, telling stories that transcend borders. The Bharat Pavilion is a new chapter in global collaborations, unlocking fresh opportunities for Indian cinema,” said Khanalia.

NFDC also spotlighted Waves - The World Audio Visual and Entertainment Summit, set to hit Mumbai from 1-4 May 2025. Billed as a premier content hub, the event will pull in industry titans, innovators and investors, pushing India as the epicentre of global content creation and trade.

NFDC, a veteran in promoting Indian cinema at Cannes, Berlinale and Filmart, continues to drive co-productions, market expansion and distribution deals. The Bharat Pavilion was the latest jewel in its crown, offering Indian filmmakers a fast-track to international markets.

The opening day saw a whirlwind of activity—networking frenzies, industry huddles, and high-stakes talks on co-productions and content sales. Indian producers, distributors and filmmakers seized the moment, pitching projects, shaking hands, and scouting fresh markets.