Mumbai: In a momentous stride towards fostering economic growth and recognising the invaluable contributions of small income generation segments, Paisalo Digital Limited unveils the 'Viksit Bharat' (Developed India) drive. On the occasion of the 75 Republic Day, Paisalo has launched this drive in sync with the theme of ‘Viksit Bharat’ to motivate and uplift the entrepreneurial efforts of customers who have transformed their lives and contributed to the economic development of the country. The visionary in the NBFC space, Paisalo commemorates the Republic Day celebrations, by felicitating 100 of its top customers who show great business acumen across various occupations, and entrepreneurial spirit.

By highlighting these success stories, the NBFC acknowledges and encourages individual entrepreneurial accomplishments and also underscores the collective strength of small businesses, which are pivotal contributors to the nation's economic prosperity.

Sharing her thoughts on the innovative drive that motivates rural entrepreneurs, Paisalo Digital Limited VP – marketing Nishtha Sharma shares, “At Paisalo, we take immense pleasure in unveiling this impactful drive that celebrates entrepreneurship and honours the business owners across sectors. By recognising the rural entrepreneurs, we appreciate these business visionaries and are proud to support small income-generating businesses that contribute to the larger narrative of economic empowerment.