Mumbai: Hindi general entertainment channel, The Q has announced the launch of its first crime fiction show “Jurm Ka Chehra”. The show will premiere on 4 September at 9 p.m and will subsequently air on weekends at the same time.
The channel held a virtual audition for the show on the short video platform Chingari. Chingari users were asked to send in their auditions to The Q in the form of showreels and monologues directly on the platform. The auditions were held over 20 days with an age no bar approach. “Over 47,000 users participated for a role in the show garnering over a billion impressions," the channel said in a statement.
The show will be hosted by Kinshuk Vaidya and will feature Chingari users ‘The Girish’ from Nanded, ‘Rubulrox’ from Assam, ‘Pornima Garg’ from Lucknow, and ‘Rajesh Singhal’ from Rajasthan.
“The Q has constantly leveraged the strength and reach of the digital ecosystem to keep audiences entertained and engaged at all times irrespective of platform. We have always ensured, we have a Zara Hatke approach to everything we do," said The Q, chief operating officer, Krishna Menon. "The digital space is evolving and it is home to very talented creators who are truly deserving. We have constantly explored new means of engaging with this ecosystem and have brought stories to The Q that are unique, and compelling. Our association with Chingari is in line with our vision and we are excited about the response we have received on this direct outreach."
“You never know where the next big creator will be spotted. He or she just needs to be identified. Collaborations are always a refreshing manner to bring out talent from diverse walks of life, irrespective of the platform. We are proud of our association with The Q and feel privileged to offer such opportunities to our creators that can do justice to their talent and help them become rightfully famous. We look forward to creating many such refreshing properties for our creators," said Chingari, co-founder and chief operating officer, Deepak Salvi.
“Jurm Ka Chehra” will create awareness about modern age crimes in society ranging from common day-to-day identifiable situations to more complex situations such as cybercrimes, and online frauds, said the channel.
