MUMBAI: Zee Entertainment Enterprises Limited (Zeel) Hindi GEC &TV will start airing a new daily soap Waaris starting 16 May at the 700pm and will run Monday to Friday. With this, &TV has opened up its 700pm slot as primetime as against its previous primetime slot of 730pm. Waaris replaces the rerun of Begusarai. The show is presented by Patanjali Kesh Kanti and powered by Lemce Socks. Waaris is produced by Ashvini Yardi's Vini Yard Films.

Talking about the show, &TV business head Rajesh Iyer said, “With Waaris, we are now opening up a new time slot and further increasing our original programming hours. The concept of Waaris reflects certain social stigmas that are yet plaguing our society and we believe that a differentiated concept like this will certainly be able to find the share of heart amongst the audiences.”

Vini Yard Films' Yardi said, "Waaris deals with the cultural issue of the girl child in our country. The story deals with a strong mother who guards a fierce secret to protect her child and the well-being of the community they belong to. Set in the heartland of Punjab, Waaris touches your heart immediately through its rich story- telling and its stark characters."

Waaris is the story of a child Manpreet, who thoughtlessly obeys everything that his mother says without any questions asked. But his mother Amba had lied…Maa ne jhooth bola tha… and this lie is what sets the momentum of the show. While Manpreet is a girl in reality, her identity has been kept under the wraps and she is known as Amba’s son to the entire village. So starts the journey of Manpreet and the age old feud between the two warring landowners – the Pawanias and the Bajwas in proving their supremacy. The show brings together an ensemble cast that includes Aarti Singh as Amba Pawania - Manpreet’s mother, Iqbal Khan as Charan Pawania - Manpreet’s father, Akshay Dogra as Charan’s younger brother Jagan Pawania, Mukesh Khanna as Lalaji Bajwa, Sidhant Suryavanshi as Harjeet Bajwa and the little Sania Tauqeer as Manpreet Pawania.