KBC viewership soars to 24 per cent in week four

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

KBC viewership soars to 24 per cent in week four

The popular gaming show registered 20 GRPs.

KBC

Mumbai: Kaun Banega Crorepati, in its 16th season, continues to solidify its position. As per BARC data, the viewership of its original airings soared by 24 per cent (16 GRPs to 20 GRPs) in its fourth week and the non-fiction show registered a growth of 18 per cent, averaging 1.1 TVR in week 36.

Its recent Olympics-special episode featuring Manu Bhaker, who took the hot seat with bronze-medallist Aman Sehrawat rated 1.3 TVR. The heartwarming episode featuring Banti Vadiva, from an Adivasi community of Asadi, in Madhya Pradesh, drew an overwhelming response, reflected in its rating of 1.3 TVR, capturing the hearts of millions of viewers.

Throughout the season, the program pays tribute to an array of exceptional individuals, from global champions who bring glory to India like Manu Bhaker and Aman Sehrawat to selfless healthcare pioneers like doctors Ajay and Rani Bang, who have transformed lives through their tireless dedication in remote areas.

Data source: BARC HSM Urban 15+ (week 33 to week 36, 2024).