MUMBAI: Rusk Media and Amazon MX Player have joined forces to introduce Battleground, a high-energy fitness reality show that promises to be a game-changer in the genre. Featuring 16 contestants, the show will put participants through a rigorous 28-day competition designed to test endurance, strength, and strategy.
The show, set to premiere in April, will feature four teams Mumbai Strikers, Haryana Bulls, Delhi Dominators, and UP Dabangs competing for supremacy. Each team of four contestants will be mentored by renowned fitness and lifestyle experts, guiding them through physically demanding challenges and strategic gameplay. Ultimately, one male and one female contestant will claim the coveted title of India’s top fitness talents.
"Battleground is more than just a fitness competition it’s a revolution in fitness entertainment. This show celebrates strength, resilience, and the pursuit of excellence. We are excited to partner with Amazon MX Player to bring this high-octane experience to audiences across India," said Rusk Media CEO & co-founder Mayank Yadav.
Amazon MX Player director Aruna Daryanani added, "With Battleground, we take another step forward in our commitment to delivering diverse and engaging content to our audiences for free. This unique format not only inspires fitness enthusiasts but also redefines sports and reality entertainment, offering advertisers a powerful platform to connect with highly engaged viewers."
The show is backed by a strong lineup of sponsors. Charged serves as the presenting partner, while HMSI Honda Bigwing supports the competition with its CB350 bikes. Big Muscles Nutrition is the official nutrition partner, ensuring contestants maintain peak performance. Additionally, Kayam Churna, American Pistachios, and Ritebite Max Protein provide support as pain relief, snacking, and protein partners, respectively.
With its unique blend of competition, fitness, and entertainment, Battleground is set to redefine reality television in India. The show will stream exclusively on Amazon MX Player from April.
