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MUMBAI: India?s premier Sports Channel, Ten Sports will telecast ?Yonex Sunrise Indian Open 2011?, organized by Badminton Association of India. This is the first ever Super Series badminton event to be organized in at Delhi Sri Fort Indoor Stadium. This event which will be played from April 26 till May 1st 2011 carries prize money of $200000. Ten Sports will be telecasting the matches from Quarter Finals onwards starting April 29, 2011 till 1st May 2011 LIVE and Exclusive.
Mr. Atul Pande, CEO-Sports Business, Zee Entertainment Enterprises Limited (ZEEL) said, ?We are delighted to telecast the Yonex Sunrise Indian Open 2011- the first ever Super Series Event in India. We firmly believe that the viewership of niche sports is increasing in India and it is going to bring lot of value to sponsors, advertisers.?
The Super Series event will feature world top 32 players in men?s and women singles and doubles. Around 220 players from 16 countries will be participating over the 6 days competition. The Indian Challenge will be led by Saina Nehwal, Jwala Gutta and Ashwani Ponappa along with P Kashyap.
