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MUMBAI: Text 100, a leading global PR consultancy, has announced the promotion of Sunayna Malik to the role of Managing Director for India. While Sunayna will continue to serve as Managing Consultant of Text 100 Delhi, she will take over the additional mantle of leading and managing Text 100 India operations effective May 16, 2010. She will report into Rowan Benecke, Text 100 Regional Director for APAC.
?In her five years as Managing Consultant of Text 100 Delhi, Sunayna has grown and strengthened the Delhi business with a dynamic team of consultants who together have added several exciting consumer and technology brands to the agency?s portfolio,? said Rowan Benecke, Text 100 Regional Director for Asia Pacific. ?Since we began our operations here in 1996, Text 100 India has made dramatic progress and has cemented its position as one of the most respected PR consultancies in the country. We are confident of achieving new levels of excellence, performance and scale under Sunayna?s leadership.?
Sunayna is an industry veteran with over two decades of corporate communications and agency experience. Prior to joining Text 100, she led the corporate communications function at HCL Technologies, a leading global IT services company. In her capacity as Managing Director for Text 100 India, Sunayna will be responsible for the overall leadership, strategy and direction of the business in India.
?This is a huge responsibility?, said Sunayna Malik. ?During my corporate communications days, I was clear in my mind that if were to ever switch sides and join a PR Consultancy it had to be Text 100. I recognize the challenges that come with this new title, but am confident of discharging my duties with the support of my colleagues, who are some of the brightest minds in the industry.?
To continue its focus on client and account management in India, Text 100 has created a new India Leadership Team structure. These appointments and promotions include:
Nibha Bhandari Vyas ? promoted to Deputy Managing Consultant for Text 100 Delhi to oversee the consulting teams and key accounts on a daily basis. She will continue to report into Sunayna.
Suchita Ullal - appointed Managing Consultant Text 100 Bangalore and Chennai, following her appointment earlier this year and successfully leading key client and account teams.
Text 100 Mumbai will continue to be co-managed by Ashish Arora and Ketan Jain.
Amit Chaudhery, current Managing Director of Text 100 India, will leave the agency to pursue new opportunities. ?We truly appreciate Amit?s contributions in India during the past year in strengthening several key client relationships and supporting the business through a very challenging time. He has led the operations professionally and dedicatedly, and we wish him success in his new endeavors?, said Rowan.
