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MUMBAI: A franchise so big that it captured the world, a series so influential that it sparked a new religion and a phenomenon that has grossed over 27 billion dollars, making it the 60th richest country in the world in terms of GDP. This worldwide sensation is none other than - Star Wars. Almost something of a cult for die-heard fans, Star Wars has influenced generations for over three decades.
This March, viewers will get a chance to experience Hollywood?s most ambitious story told across six blockbuster movies for the first time in HD on India?s No. 1 Hollywood Movie Channel ? MOVIES NOW. Viewers can travel to a galaxy far, far away and experience George Lucas?s visionary world in the series that redefined Hollywood filmmaking. The six-week celebration of the greatest sci-fi franchise of all time begins on 7th March - Samsung Galaxy Grand presents Star Wars in HD, every Thursday @ 9 PM only on MOVIES NOW.
This trendsetting movie has set the benchmark for many of Hollywood?s icons. The legendary Darth Vader has been voted the Ultimate Villain of all time. The background score has been voted the Most Memorable Film Score of All Time by the American Film Institute. And the franchise itself continues to top Best Movie lists on popular demand. While the movies are a huge phenomenon in the West, they are all set to take India by storm this year. The marketing plan will target relevant platforms and will ensure high visibility and create an impact like never before.
Marketing activity highlights:
- Over 3000+ spots on all National and regional channels taken
- Outdoor and OOH presence across Mumbai, Delhi, Bangalore, Kolkata, Chennai and Hyderabad
- High impact innovations to support the high frequency outdoor campaign
- Tie up with Caf? Coffee Day, which enables an outreach to the youth across all 8 metros ? Special Star Wars games designed to engage customers
- Engagement with over 5 mn digital audience through facebook, digital games, apps and digital plan
- Through a mega facebook contest MOVIES NOW has special edition original Star Wars Darth Vader light sabers that will be up for grabs for a select lucky few.
MOVIES NOW gives its viewers an astounding experience of this sci-fi adventure all through March, every Thursday at 9pm.
