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Mumbai: Have you ever wondered what goes into making our favorite stars look larger than life on big screen? Or what led King Khan mesmerize the audience as an ambitious super hero in ? Ra One?, a film that won the hearts of every age group. Prior to its release, who could have possibly imagined an evil fictional character from a video game to come to life and start destroying the real world until he was stopped by a super hero who also originated from the same game?
Be it the superheroes flying across the sky or cities drowning into an ocean, films offering great audio-visual experiences, like Iron Man and Indiana Jones have been Hollywood‘s biggest moneymakers & have always left the audience gasping for more. Nine of the 10 highest-grossing movies worldwide in the past few years relied heavily on special effects, making the industry more central to Hollywood‘s business model than movie stars are.
Back home in India too, the entertainment industry?s newfound seriousness about visual effects (VFX) can be attributed to the mega success of movies like Robot where the Matrix-like sequence was recreated by the Southern super star Rajnikanth or the most popular sky-diving scene in Zindagi na Milegi Dobaara that had the audience spellbound.
However, a few years back, Indian industry was hesitant to embrace technology. They preferred to spend on expensive outdoor shoots and sets, and ask for stock shots to incorporate in their films, note Bollywood veterans. In Bollywood, VFX has evolved only in the last five years. The Indian VFX industry came into the limelight with Hollywood producers seeing them as back-end viable and a less expensive destination for post-production. Studios saved 60-70 per cent by outsourcing their work to India. But over the years, VFX studios have moved up the value chain by getting high-end work and not just labour-intensive work.
And Visual Computing Labs the highly acclaimed digital production studio and a division of Tata Elxsi has been at the helm of providing Animation, VisualEffects (VFX) and 3D stereoscopic content for feature films, episodic television and advertising. With world-class studios in Los Angeles and India it also offers custom content development for visualization and. product marketing, and is a leading developer of mobile, online and console games.
We take this opportunity to introduce Rediffusion/Edelman India as the public relations agency for Visual Computing Labs, a division of Tata Elxsi. Request you to please feel free to get in touch with us in case of any queries that you may have in the future. Will be great if you could also keep us in loop for any stories that you may plan in the days to come. Enclosed below are our contact details for your reference.
