01
Mumbai, July 12, 2011: According to a consumer study conducted by Ormax Media, the song Sheila ki jawaani (Tees Maar Khan) is the more preferred song over Munni badnam (Dabangg), among the youth.
The study was conducted among 15-24 yr old males and females, SEC ABC across six cities - Mumbai, Delhi, Ahmedabad, Lucknow, Jalandhar and Indore.
The study shows that while both the songs had been topping the charts, there is clear difference in preference among age, gender and markets.
59% of the youth preferred Sheila over Munni (59%). However, preference for Sheila is higher among females (66%) vis-?-vis males (52%).
Of the six cities Sheila is most liked in Indore (67%), whereas Munni scores its highest preference in Lucknow (49%). Lucknow is also the only market which shows an almost equal liking for both the songs.
