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MUMBAI: Zee Caf? has come up with a well crafted viral campaign in sync with audience sensibilities to strike the right note to cascade publicity for the upcoming show Gossip Girl ? Season 3 on 22nd July 2010.
In Gossip girl ? Season 3, our beloved Upper East Siders, leaving behind glossy teen farce, are entering the college world.
Gossil girl is all set to blog about love scandals and secrets?.
The teaser campaign will continue till the show premiere?s on 22nd July, Thursday at 10 pm on Zee Caf?.
The viral initiative will witness naughty sms like ?So you have plans tonight! Everyone?s talking about it??
?And Who Am I? That‘s one secret I‘ll never tell. You know you love me. ?
The sms will go out at regular intervals throughout the day.
The Viral initiative will encourage individuals to pass on the message to others, creating the potential for exponential growth in the show?s exposure.
So build up an appetite to explore all the temptations and tune in on July 22nd, into Zee Caf?, Monday to Friday, 10PM.
