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MUMBAI: Zee News is launching the second edition of its ?Saaf Pani Swastha Bharat? initiative; an attempt to educate the masses about the importance of clean water and the need to conserve it.
Scheduled to launch today, the campaign aims at sensitizing people about the shortage of pure water faced across the world and educate them on ways to save it. This will be done through the telecast of educational TVC?s, tips to save water and informative programming. The initiative will also use other mediums for spreading awareness like print and radio.
This year the initiative will also include a river expedition being organized in association with elite Indo- Tibetan Border Police Force. The expedition is aimed at drawing people?s attention to the plight of the rive Ganga and the need to conserve it. The two-month long expedition will commence on 24 April from Gomukh and culminate at Gangasagar.
Zee News m will organize multi?city ground events comprising discussions, oath ceremony, signature campaigns and rallies across this route felicitating direct interaction with the masses.
Zee News marketing head Rohit Kumar said, ?Both water crisis and water borne diseases continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not
only awaken people?s thought to it, but generate public response by inspiring them to act.?
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