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MUMBAI: In a bid to capture a share of the growing sports market, Zzebra Public Relations has launched an integrated sports communication firm Zzebra Sports.
Zzebra Sports will be headquartered in New Delhi with offices in Mumbai, Chennai, Kolkata, Bangalore and the top tier cities.
The company said that Zzebra Sports will concentrate on delivering ?high quality strategic, content management, online reputation management, media advocacy, event management, branding and design frameworks and IP platform creation?.
Sangeeta Kuriakos has come on board as the managing partner of the new firm and she will be responsible for driving the growth of Zzebra Sports. Kuriakos is MD of The Specialists and has formerly worked with Clea Public Relations as CEO.
Zzebra Public Relations MD CP Thomas said, ?We are pleased to announce Zzebra Sports, India?s first integrated sports communication firm, which will leverage Zzebra?s existing strengths in the sports industry and combine it with Kuriakos? immense understanding of the sector to create a winning entity. The sports marketing and communication space in India is still at a nascent stage and Zzebra Sports aims to take a leadership position and pioneer new benchmarks in sports communication."
Zzebra claims of a robust sports portfolio of work across multiple sports disciplines, managing communication activities for sports management and marketing companies, sports celebrities, international and national associations and federations, and global tournaments. The sports disciplines Zzebra has been involved in include tennis, rugby, badminton, football, hockey, distance running, motorsports, mountain biking, golf, polo, yachting, apart from cricket, and has won industry accolades for their stellar work, it said.
Kuriakos added, ?The entry of global sporting brands and organisations into India is indicative of sports being a sunrise industry. With supremacy in cricket, and soccer, tennis and motorsports already occupying a large share of the mind space it is only a matter of time before we are a multi-sport nation catering to the entertainment needs of a large target audience, especially in the urban centres. I am pleased to join hands with Zzebra to lead and grow sports communication in the country and take advantage of the impending growth.?
Zzebra Public Relations is a communication consultancy headquartered in Mumbai, and is part of the Concept Group.
