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MUMBAI: 9XM has maintained its leadership position across music entertainment channels in India. Dedicated to only the biggest and best hits of Bollywood Gana, 9XM has overtaken all other music entertainment channels across demographics in terms of time spent, garnering a sizeable share in Gross Rating Points (GRPs) in the Hindi Speaking Markets.
Per TAM, the Music report for Week 47 ‘09, C&S 15-34 yrs is as follows:
9XM - 24.6 GRPs, Time Spent - 36.3 mins; MTV - 23.2 GRPs, Times Spent - 25.1 mins; Channel [V] - 10.9 GRPs, Time Spent - 20 mins; B4U Music - 13.9 GRPs, Times Spent - 25 mins
Per TAM, the Music report for Week 47 ‘09, C&S 4+ yrs is as follows:
9XM - 20.1 GRPs, Time Spent - 32.3 mins; MTV - 16 GRPs, Times Spent - 20.8 mins; Channel [V] - 8 GRPs, Time Spent - 17 mins; B4U Music - 12.6 GRPs, Times Spent - 24.1 mins
Per TAM, the Music report for Week 47 ‘09, C&S 15-24 yrs is as follows:
9XM - 31.3 GRPs, Time Spent - 39.8 mins; MTV - 32.9 GRPs, Times Spent - 29.5 mins; Channel [V] - 15.2 GRPs, Time Spent - 22.2 mins; B4U Music - 14.9 GRPs, Times Spent - 22.6 mins
Having established an unprecedented following among viewers since its launch, 9XM has proved that it does not need to change its tunes and Bollywood music still Rocks!
If MTV has its ‘Rodie-stars‘, then 9XM is indeed a ‘HIGHWAY STAR‘. 9XM - HAQ SE!!!
