Bloomberg UTV announces new shows with an insightful perspective for Budget 2010

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Feb 22, 2010

MUMBAI: As we all wait with bated breath to witness the first budget post the global economic downturn, there is an almost audible buzz that says - ?What will the Budget mean for me this time?? ?Will it favor the aam aadmi?? The Union budget 2010-2011 will drive India to the next decade as Bloomberg UTV, India?s fastest growing Business news channel comes up with a series of Budget focused shows and panel discussions. The programming focuses on the year that has been a turning point in more ways than one. Some of the budget special shows are as below:

City Watch: The show looks at the context in which each region is looking at the Union Budget and what the decisionmakers are looking at as drivers for the next decade. The different sectors that stand for different regions, their business concerns and newsmakers come together in this special series.

23rd Feb 7:00 PM, 24th Feb. 5:30 PM, 25th Feb. 5:30 PM

Lessons from the 2000s: The Sub Prime Crisis, Monetary Policy changes, Change in governments, the story of China etc?This series examines the issues that the nation faced in what was an action packed decade. The show also looks at how the next decade will have some of the same issues and some which promise to be very different? 25th Feb. 9:30 PM

Navratnas: This special program checks the mood across India‘s big PSUs. The Indian PSU?s have shown the most resilience in the slowdown. Will they be agents of growth in the next decade too? What are their key demands? What are the big issues for their leaders to focus on? 23rd Feb. 6:00 PM

World Views: Bloomberg UTV analyzes the global perspective, with this show. The show examines the point of view of the global economies towards India as a market place and how they see India as an investment destination in the next decade. Monday-Thursday, 10:00 AM on Dealing Room

The Indian SME Debate: Is the Indian SME in a competitive position with respect to the world or is it fighting an under-resourced battle? The opportunities for SMEs in the next decade, the statistics, the expectations and the role of the government. All of these issues are analysed in great detail, in this program. Are the politicians and bureaucrats sensitive to this segment and what can we expect from the next decade in terms of growth. 23rd Feb. 5:00 PM

Talk Back Special: Bloomberg UTV‘s top journalists speak one-on-one with the top thinkers, experts, and industry and country leaders to get you their take on the Union Budget. 28th Feb. 3:30 PM

Fast forward: This show applies Statistical trends and predictive tools across pharma, auto, real estate, stocks markets and IT to generate reports. The Bloomberg edge and reports along with opinions and expert view make this show a must watch. 25th Feb. 6:00 PM

From the CFO?s Desk: A view into the life of top CFOs and how they are keenly looking forward to the Union Budget. How does life change for them and their preparedness to modulate their strategy as per the Budget Announcements? 23rd Feb. 9:30 AM

The Indian Consumer (Smart Money special): An in-depth look into the Indian Consumer from different views - From the advertising and media outlook, his expectations from the stock market and his plans for the next decade, to the difference between India and the developed countries. All the above in the context of the Union Budget - to arrive at major political decisions that are crying to be taken. 27th Feb. 12 noon, 28th Feb. 3:00 PM

Everybody?s Business: Industry and Politicians join the debate with the Indian Consumer to decide whether objective decision making is possible in today‘s date and time. Exactly what political barriers need to be broken to launch India into the next orbit? 2 politicians and an economist bring this live debate to the fore. 24th Feb. 6:00 PM, 27th Feb. 6:00 PM

Decoding Tax: Is the Budget likely to boost consumer demand? Income tax exemption limits, income tax slabs, customs packed with a wide consumer survey on CEO and Consumer expectations gives you clarity on what to expect. A ready to download tax calculator on bloombergUTV.com has been launched with this program. 24th Feb. 9:30 PM, 26th Feb. 4:30 PM

India Budget Day: Live and uninterrupted telecast of the Finance Minister?s Budget Speech across the day, accompanied with expert panel discussions and news stories. After the budget speech, a complete analysis of the budget with professional opinions, industry reactions, market implications and informative bulletins will follow and will be capped off with live coverage of the reactions of key stakeholders such as CII, FICCI, industry leaders, and the stock market. The best financial analysts and most respected reporters will be present in the studio to dissect the budget & ensure that the viewers understand the full implications of the budget and are easily able to analyse the fine print of the FM?s speech. 26th Feb, all day.

The Budget Impact: A 30 minute panel discussion between various industry experts, corporate honchos, politicians and analysts focusing on the comparison of the last few budgets. This show gets an insight into the full and final impact of the Union Budget 2010. Have the expectations of the people been met? What part of the budget are the people happiest with? What went wrong with this budget? Tune in to find out at 26th Feb 9:00 PM.

Losers and Gainers: A special sectoral report on which sector has benefited most from the budget of the decade and which sectors are left asking for attention Timings ? 26th Feb. 3:00 PM

Apart from this the other shows lined up for the power packed budget this time are Budget ? In or Out which is a series of graphic plates on the channels that ask questions such as, Is the budget proving to be a thumbs Up or a Thumbs Down? Feedback from Bloomberg UTV and BloombergUTV.com and SMS: fuels the meter on Budget day, Bottom of the Pyramid which analyses whether the budget has managed to reach the bottom of the pyramid? Rural health, primary education, self help group, minimum employment been focused or just the surface has been scratched? & Big Border which is a special defense special on What are the steps taken by the government to strengthen the military and defence forces? Has the defence been kept on the priority table or has the slowdown got the barrel of the gun to rust?

Post the budget day, Bloomberg UTV brings the 30 minute show - Sectoral Report combined with panel discussions on each sector of the economy. This show will throw light on the various sectors that have been impacted by the new budget and its future recourse on these sectors.

Retail Tale, an exclusive programming of 30 minutes highlighting interview sessions with the fathers of modern retail Kishore Biyani, Bijou Kurien, Thomas Vergesse etc on how they see retail story shaping up in the next decade with high hopes from this year?s budget as against no mention of the retail industry in the previous union budget.

Tune into Bloomberg UTV to catch the exclusive analysis of the Union budget 2010-2011 starting 23rd February only on Bloomberg UTV!