01
MUMBAI: CNBC-TV18 goes "Inside the Mind of Google," giving viewers the fascinating story of how two graduate students took a one-time research project and in barely a decade turned it into a global technological powerhouse. This special show reveals how Google has climbed to its pre-eminent position, its strategy for increasing its already huge footprint, and how the company plans to address the biggest issue in today‘s digital age: privacy.
The one-hour documentary delivers a comprehensive look at Google‘s crown jewel-- its Internet search engine- the most visited web site in the world. In fact, despite formidable competition, nearly two-thirds of Internet searches worldwide are done on Google.
Google Vice President Marissa Mayer speaks on the simple, uncluttered and clean "look" that has made Google a stunning economic success as well as a cultural phenomenon. Further, the show takes viewers inside the "Googleplex," the company headquarters famous for its amazing perks and casual, fun atmosphere and a place where some of the brightest minds in the world actually want to work. It‘s the setting for a corporate culture, created by founders Larry Page and Sergey Brin, that‘s inspired ideas that have transformed the way we interact with information, the Internet and each other. Have you ever wondered how Google makes its money? It‘s "AdWords," Google‘s revolutionary advertising program, which generated more than 95% of the company‘s total four billion dollar profit in 2008.
The show profiles a 93-year-old cowboy who recently took his company -- the Paul Bond Boot Company- into the 21st century and began advertising on Google. The documentary reveals how Bond‘s company, like many others, is doing well thanks in part to Google, the Internet‘s most successful inhabitant. The world is going mobile, and Google is working furiously to go along. The show gets an exclusive behind-the-scenes look at a team racing to develop a new technology for mobile phones. With more than four billion mobile phones worldwide, more and more people are accessing the Internet through these devices. With tough competition from the industry leading Apple iPhone, and in an effort to secure a big piece of that growing market, Google is working to improve and market Android, its operating system for mobile phones.
This exclusive one-hour documentary is presented by CNBC Global?s Maria Bartiromo. The show will air on December 12th, Saturday at 7:30 pm and repeat on Sunday 7:30 am on CNBC-TV18.
