Max presents the Sahara Indian Sports Awards

Starts 3rd October

Vanita Keswani

Madison Media Sigma

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Joy Personal Care

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OMD India

Submitted by ITV Production on Nov 28, 2009

MUMBAI: MAX, India?s Premium Movies & Special Events channel presents the Sahara Indian Sports Awards that honours excellence in Indian Sporting Talent. The glittering award ceremony was held earlier this month with a view to felicitate the achievement and efforts of Indian sportspersons in their respective fields and also to recognize the upcoming young talent. These awards also acknowledged the contribution of coaches, sports officials and administrators.

The Sahara Indian Sports Award was graced by Indian Sporting Legends like Mr. Sunil Gavaskar, (Cricket), Mr. Dhanraj Pillai (Hockey), Ms. Ashwini Nachappa (Athletics), Mr. I.M. Vijayan (Football), Mr. Kamlesh Mehta (Table Tennis), Mr. Mehrwan Daruwalla (Squash), Mr. Michael Ferreira (Billiards), Mr. Nandan Bal (Tennis), Mr. Praveen Thipsay (Chess), Mr. Pullela Gopichand (Badminton) and Mr. Vikramjit Singh (Golf) to name a few.

The award ceremony also witnessed the Indian Cricket team in full force with M. S. Dhoni, Yuvraaj Singh, Sachin Tendulkar, Harbhajan Singh, Zaheer Khan, Ashish Nehra, Virendra Sehwag, Gautam Gambir and Rohit Sharma gracing the occasion.

Awards under different categories were selected by a 13 person sports jury constituted by living legends from different sport disciplines headed by Mr. Sunil Gavaskar with KPMG auditing and monitoring the entire selection process.

Tinsel town ladies added oodles of glamour to the already power packed ceremony. There were glittering performances by Deepika Padukone, Dia Mirza, Neha Dhupia and Koena Mitra. Shaimak Davar too gave an extraordinary dance and song performance. Boxing sensation Vijendra Singh was spotted foot tapping on Bollywood numbers.

Sneha Rajani, Executive Vice President and Business Head, MAX commented, ?MAX is extremely proud to partner with the Sahara Group to broadcast the Sahara Indian Sports Awards. This is a great medium to salute the spirit of sportsmanship and cheer fellow sportsmen. MAX has always brought the best of bollywood and sports to its viewers and Sahara Indian Sports Awards is just another feather in our cap?.