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MUMBAI: It?s the honey-sweet taste of success for Corporate Voice|Weber Shandwick India. The agency has won the inaugural Asia-Pacific SABRE (Superior Achievement in Branding and Reputation) Award for its Dabur Honey PR campaign. The campaign- ?Drop sugar for a Healthy Honeylicous Life!? ? was adjudged as the ‘Best campaign across the Indian Sub-continent‘, a category which attracted close to 400 entries from across the Asia Pacific region.
Corporate Voice | Weber Shandwick India CEO Shiv Reddy said: ?The SABRE Award for the Dabur campaign, adjudged as the sole winner from India, underscores our ability to consistently deliver quality results out of India and win global awards in the face of ever-growing competition. Our advocacy approach to PR is standing our clients, and us, in good stead. At Cannes this year, a Gillette campaign we co-led won the gold and silver in the Media Lions Category, while 2007 had seen the UN Grand Prize for PR Excellence, the IPRA Golden Award and the Media?s Asia Pacific PR Campaign of the Year awards being bestowed on us. Yes, as the list of awards grows longer, the responsibility to deliver and surpass client expectations is even greater.?
The Dabur Honey campaign surpassed the internal business targets set by Dabur India. The campaign was instrumental in a dramatic sales turnaround for Dabur Honey by 26% in 2008 and maintained the brand?s No. 1 position in the market place.
Corporate Voice | Weber Shandwick India President Atul Ahluwalia said, ?Over past years, we have consistently built our agency as a centre of excellence with the delivery-mechanism for best-in-class PR services for all clients, be they global MNCs or Indian business houses. I am proud that the culture of innovation that we have cultivated has progressively borne fruits for us and the present Sabre award win for the Dabur campaign from India in a perfect reinforcement of the success of this endeavour?
The Corporate Voice|Weber Shandwick India team, who spearheaded the campaign, was managed by core team members Gunjan Bagga - Group Account Manger, Vani Khurana- Account Supervisor and Swati Bhandari- Account Executive from New Delhi branch. Dilip Yadav, Executive Vice President who supervised the campaign said, ?It was a challenge to consistently create fresh news around honey as a category. Our focus was on the Indian housewife and her desire to experiment with healthier food options for her family. Yes, the extensive use of advocates, on television and off it, gave enormous credibility to the Dabur Honey PR campaign.?
