MUMBAI: In 138 countries, pay-TV revenues increased by $32 billion (Rs 2063 billion) between 2010 and 2016, to reach $202 billion. However, according to the Global Pay TV Revenue Databook from Digital TV Research, only $1.23 billion was added last year (in 2016).
Almost 50 per cent of the $32 billion additional revenues came from four countries: the US provided $7 billion, Brazil $3 billion, China $4 billion, and India $2 billion, Advanced Television reported. Revenues, however, declined in nine countries, primarily owing to subscribers converting from standalone TV to bundles (which are less lucrative for TV). Between 2010 and 2016, revenues of pay-TV more than doubled in 59 countries.
Digital TV Research principal analyst Simon Murray said that, although no decline was recorded, European pay-TV revenue growth had slowed down considerably. Despite its pay-TV revenues being higher in 2016 than in 2010, North America had peaked in 2015, Murray added.
The Asia Pacific region positively added $10.21 billion between 2010 and 2016 – increasing by 42 per cent to $34.38 billion. Latin America hiked by 78 per cent to $18.44 billion. Sub-Saharan Africa more than doubled its total revenues to $4.20 billion.
In all 49.5 per cent global pay-TV revenues in 2016 came from the US; for the first time falling below the halfway median. The 2016 total -- 54.5 per cent in 2010 -- is down. The US is followed by far by China, the UK, Japan, and Canada. Two-thirds of global pay-TV revenues in 2016 was generated by these five nations.
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