Mumbai:Welcome to The FOLLOWING! A show brought to you from the Creators of The Vampire Diaries & Scream! The super hit series is about a notorious serial killer Joe Carroll who escapes from death row, the FBI calls former agent Ryan Hardy to consult on the case, as Hardy was responsible for Carroll?s capture in 2003, after Carroll murdered 14 female students on the Virginia College Campus where he taught Literature.

The intense, spellbinding drama follows Hardy and the FBI as they are challenged with the ever-growing web of murder around them, orchestrated by the devious Carroll, who dreams of writing a novel with Hardy as his protagonist. But since anyone anywhere could be a follower, how do you know who to trust?

The Following has been rated as the No.1 new show in the U.S of 2013, and has received rave reviews since its launch. Catch the never seen before on Indian television gripping entertainer starting on the 11th of July Monday to Friday at 11 pm only on Zee Caf?.

New Delhi, July 9, 2013: Aircel Ltd. has been bestowed with two awards at ?Best-in-Class Learning and Development Awards? by World HRD Congress 2013. At a recently held ceremony in Mumbai, Aircel, one of India?s leading telecom players, won the prestigious ?Award for Innovation in Learning? and ?Best Services-Best Training Venue?.

The ?Best-in-Class Learning and Development Awards? are held annually to identify and honour individuals, teams and organizations from the Corporate, Education, Public and Private Service Sector, who/that have leveraged learning and development in order to significantly advance workforce productivity and performance.

While Aircel Academy, the first of its kind state-of-the-art learning platform for employees, was adjudged as the ?Best Training Venue?, its work on ?Code of Conduct Theatre? was recognized and received the ?Award for Innovation in Learning?. The ?Code of Conduct? emphasizes Aircel?s commitment to ethics and compliance with the law by laying down guidelines for all Aircel members to help them work with integrity and do what is right in every situation. The Aircel academy team had created and delivered all aspects of the theatre, including scripting, dialogue writing, audio/video support, production and direction to highlight the key issues pertaining to violation of Aircel?s Code of Conduct through street plays in key circles.

Speaking about the awards, Dr. Sandeep Gandhi, Chief Human Resource Officer, Aircel said, ?Innovation, as a practice, is deep rooted in our culture at Aircel. By means of ?Code of Conduct Theatre?, we have not only been able to successfully reach out to our employees and share information about this policy, but also have been able to create a far bigger impact through a method as creative and traditional as show and tell.?

He further added, ?These awards emphasize Aircel?s unwavering commitment to provide learning and specialized development for employees through our dedicated Aircel Academy. We wish to continue on this path and help our employees in attaining higher benchmarks towards self and organizational development.?

Mumbai: Fujifilm India has launched a community on Facebook called ?League of Xtraordinary Photographers?. It is aimed at bringing together all the X Series users in India who are also Photography enthusiasts.

The X series users are required to share their work profile and 8 to 10 pictures clicked from their gear. These profiles then undergo a check by the brand and are then allowed to go on their Facebook page.

The role of this community will involve showcasing of the pictures clicked by these photographers, thus engaging the other fans to discuss various tips to capture details in the picture. It would also promote the capabilities of the brand?s premium series which boasts of Mirror-less Interchangeable Lens Cameras (X-Pro1, X-E1 and newly Launched X-M1), Premium Compact Cameras (X100s, X20 and XF1), High Zoom (X-S1) and lenses (XF 14mm, XF 18mm, XF 35mm, XF 60mm, XF18-55mm, XF 55-200mm and newly launched XF 27mm).

Mr. Rohit Pandit, EVP, Sales & Marketing, Fujifilm India says ?These days the brands are able to interact directly with the consumers through Social Media and we have opted to take this route to promote our X Series Photographers and also engage other enthusiasts in the community. This will lead to direct interaction through our page and will create an interest in Photography and at the same time people pan India will be able to showcase the best of their works through us?

Currently Fujifilm India has a strong Social Media presence with continuously evolving Facebook page currently having 1.9 Lac fans, Twitter followers of more than 1700 and YouTube views of more than 97,000.

Visit the League of X-traordinary Photographers at Fujifilm India Facebook Page: https://www.facebook.com/fujifilmindia/app_195646697137509. Concept designed and developed by Fujifilm Marketing team with their Digital Agency ? Ignitee Digital Services.

Mumbai: An overwhelming response in 2012 inspired 7UP to launch the second season and announce the new brand ambassadors for 7UP Dance On 2013. Puneeth Rajkumar, the Karnataka film power star launched the event to mark the start of another grand show.

The aim was to get every consumer to ?feel up?, with 7UP and associate the platform of dance with 7Up and its new positioning. To make the activation to be the biggest consumer event in all calendars with DANCE as the core focus. The core message was "Unleash the dancer within" you and all pre promotional efforts conveyed that you don?t necessary have to be a trained dancer to become famous.

The Challenge was to move 7Up away from cricket and reposition it as a Dance property. To develop a 360-degree plan for 7UP, centred around on ground activation.

The team reached out to millions of consumers via four levels of auditions - city, regional, semi-finals and the grand finale. Dancing talent from 34 cities in South was brought to 15 audition centers where the best teams were selected through online voting to arrive at the top 7 dancing talent of the region.

The team created the Pre hype in about 34 cities for 10 days. They reached out to youth centric major touch points. Approached students, corporate and the common man to come and audition for this Dance in Competition which was opened to all genres. Their performances were then telecast on TV. The winning prize was a whopping sum up to Rs 51 Lacs.

Ms. Ruchira Jaitly, Category Director - Flavours, PepsiCo India said, 7UP ?Dance On? has been a great platform for aspirants in South India who are passionate about dance. Fuelled by a phenomenal success last year, we came back this year on a grander scale and we were overwhelmed to receive an enthusiastic response multiplied manifold. Driven by an UPtimistic spirit, hundreds of participants lined up at each of the city auditions irrespective of their background or profile. With around 6328 individual entries from the South, 7UP ?Dance On? was a powerhouse of amazing talent and energy!

Commenting on this, Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential said, "7Up as a brand really gave me exciting experience of close to heart talent in south India. Dance is an integral part of today?s youth. If I recollect this is the most effective

experiential marketing which I have seen. We at DDB MudraMax are proud to be partnering 7up for the wonderful experience."

Credits:
DDB MudraMax Experiential 
Office Head: Mandeep Malhotra
Account Head: Gaurav Gupta
Account Management: Kushagr Sharma & Vivek Khanna 
Creative: Shipra Sharma, Pramod Kumar, Rishi Wadhawan
Operations Head: Nakul Sharma
Operations: Sarvesh Gothwal, Sandeep Sharma
DDB Mudra Bangalore: Sahil, Hemant, Ajay, Vishwanath, Naveen, Murthy
DDB Mudra Hyderabad: Muralidhar, Sadanand, Manoj

Mumbai: The direct-to-home (DTH) industry has come on strongly across the globe with plethora of changes - maturing them from a mere delivery mechanism to mainstream content-led, digital business.

Government has done it?s bit to open up this industry, regularizing it with its digitization strategy. This has put the local cablewala out of business, helping key DTH players to emerge strongly with grandiose plans, and clear spread strategies.

The Indian DTH industry is estimated to have clocked revenue of about $1.5 billion in 2012, expected to reach $3.9 billion by 2017 and $5.3 billion by 2020, according to Media Partners Asia (MPA), an independent provider of information services focusing on media, communications and entertainment industries. MPA further predicts that the active DTH subscriber base is estimated to grow from 32.4 million in 2012 to 63.8 million by 2017 and 76.6 million by 2020.

The DTH industry will be characterised by consolidation at a point in time - the time has begun - where global consortia will emerge, and unprofitable DTH players will fold up.

The Indian DTH market today sees emergence of the following six strong players:Airtel Digital TV, Dishtv, Reliance Digital.Sun Direct, Tata Sky, Videocon d2h, ,

In a time and market like this is when Dishtv, a division of Zee Network Enterprise, emerges as a strong DTH player in the Indian market. Dishtv today has a robust network of over 2000 distributors and more than 40,000 retailers and isleading the Indian DTH market.

According to the MPA report, Dishtv leads in India with a market share of 27 %in terms of gross additions, while Videocon d2h led in terms of incremental ads in 2012. Tata Sky and Airtel Digital TV have 19 %and 18 %market share, respectively. These four players together accounted for 88 percent of total gross additions in 2012.

New Delhi, July 2, 2013:Aamby Valley India Bridal Fashion Week (AVIBFW) in its 4th edition will feature the gorgeous and stylish Jacqueline Fernandez as the Brand Ambassador showcasing the luxury and couture collections of India?s top designers. Jacqueline features in an extensive print and digital campaign that has been shot at Aamby Valley to portray an uberstylish bride. Jacqueline will also been seen on the runway in Delhi and Mumbai during the current edition.

On the association of India Bridal Fashion Week with Jacqueline Fernandez, Vijay Singh, Chairman Fashion One International says, ?Jacqueline represents the modern bride who is fashion forward yet demure and traditional and the perfect brand ambassador for AVIBFW, India?s most opulent and trend-setting fashion week.?

Jacqueline Fernandez, Actress and Brand Ambassador of Aamby Valley India Bridal Fashion Week said, ?It is an honor to represent the India Bridal Fashion Week, which is not just a platform to showcase bridal fashion but an event that helps consumers gain access to the best designs that the Indian fashion industry has to offer?.

Do get in touch for any further information required.