• Viacom 18 LIVE Introduces 'EMERGE'!

    Submitted by ITV Production on Jun 20, 2013

    National, June 20, 2013: The Viacom18 group, one of India?s largest media conglomerates, recently launched its new business division - Integrated Network Solutions (INS) which offers multiple brand solutions catering to the diverse needs of advertisers with varied marketing objectives. INS conceives and delivers strategic, creative solutions that helps leverage the Network?s media assets and expertise from both creative and business perspective. This June, Integrated Network Solutions introduces a new property - ?EMERGE?, LIVE events that will engage Indian crowd through international music every 2 months.

    Viacom18 LIVE is a subdivision under INS that has conceptualized ?EMERGE? in association with Vh1 and Reliance Trends, the leading English music channel in India and part of Viacom 18 Media Pvt. Ltd. ?EMERGE? is an underground property that will have recurring LIVE events that will bring fresh and unheard international music to India. The property will not only promote international talents in India but also provide an experience to the Indian fans like never before. ?EMERGE? will be the perfect gateway between India and the brilliant new sounds from the rest of the world. With the introduction of ?EMERGE?, Viacom18 Live has started its journey towards its other planned large format international IP across Music Genres starting Sep?13.

    Speaking about this new property, Jaideep Singh, Sr. Vice President and Business Head - Integrated Network Solutions, Viacom18 Pvt. Ltd. says, "Through EMERGE; we hope to promote international talents in India by introducing our audience to upcoming artists performing across the globe. We are sure, Indian music lovers would be delighted with these fresh upcoming music and talent. Very soon we will be announcing our major International IP?s which are planned from Sep ?13 onwards"

    Commencing the first ?EMERGE? LIVE event on the occasion of World Music Day is the musician from Cape Town, Jeremy Loops. True to his name, Jeremy Loops performs with a loop station, pedals and beat box. A one-man folk band, Loops? performances often center on crowd participation. The talented musician will be performing at Blue Frog in Delhi and Mumbai on 21st and 22nd June, 2013 respectively.

    Ecstatic with his visit in India, Jeremy Loops says. "This is the first time I am visiting India and I am super excited. I have heard that India is an amazing audience and I can?t wait to perform LIVE there. Yes, I am nervous but thrilled at the same time. So India, here I come!"

    Jeremy Loops? performance in India, under EMERGE, has been organized in association with Vh1 and Reliance Trends. His performance will be promoted by a 360 degree marketing campaign. Vh1?s Facebook and Twitter page will showcase Jeremy Loops videos along with a special feature on Vh1 Pulse. On-air, his music video ?Howling? and ?Power? will be shown in addition to promos on Vh1 and Comedy Central.

    On-ground EMERGE has partnered with BlueFrog, which is known to host the best international and live performances year round. BlueFrog helps talented musicians by providing them a platform to show and prove their mettle!

    With an engaging campaign and astounding venue to match the performance, experience tomorrow?s craze, today!

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  • Delhi Technological University to represent India at the Enactus World Cup

    Submitted by ITV Production on Jun 20, 2013

    National, 19thJune 2013-Earlier today, Delhi Technological University emerged as the National Champion at the Enactus India National Competition for their winning outreach projects, Project Chhaap, Project Ann and Project Unmoollan. The Enactus team at DTUwill go on to represent Enactus India at the Enactus World Cup at Cancun, Mexico between 29th September and 1st October 2013, featuring around 37 countries.

    Gracing the occasion was Dr. Alvin Rohrs, President & CEO, Enactus Worldwide; Mr. Farhan Pettiwala, President, Enactus India and Mr. Richard Rekhy, Chairman Enactus India National Advisory Board and CEO of KPMG in India. 
    Speaking at the closing ceremony, Dr. Alvin Rohrs, President and CEO - Enactus Worldwide, said "India is one of the newer countries to enter the Enactus network. However, in the short span of 10 years, they have grown into 57 colleges with 1600 active students and over a millionlives impacted across the country. Given the talent I?ve seen today, I?m fully confident Enactus India will scale greater heights and become the best platform for youth development and community involvement in India."

    Over 35 Enactus teams across the country participated in this unique competition to showcase how entrepreneurial action is enabling human progress and shaping a better more sustainable world. Enactus teams from across the country presented their projects before over 200 esteemed Chairman, CEOs and MDs from the corporate world serving as judges. The Enactus India National Competition saw renowned top-level executives like Richard Rekhy (KPMG), Mr. Ravi Kant (Tata Motors), Sameer Arora (Syntel), SirajChaudhary (Cargill), Deepak Jolly (Coca-Cola), PreetDhupar (COO, BBC News), NishchaeSuri (KPMG), Ketan Dalal (PwC), Kamal Singh(Rolta Group), Sudha Ravi (PHL Finance), R. Srinavasa Rao (Munich RE), Rajiv Kaul (CMS Info Systems) Ramesh Padmanabhan (NSE), RK Mehra (Bharat Petroleum), AseemDhru (HDFC Securities) and many more interact with Enactus students.

    Speaking at the award ceremony, Mr. Farhan Pettiwala, President - Enactus India, said "The amount of talent and passion that these students have shown in each project is commendable. We are very lucky to have so many talented teams participate this year. I would like to congratulate the Enactus students at Delhi Technological University and wish them all the best for the Enactus World Cup. I?m confident that they will make India proud."

    The winning team presented their projects to more than 75 C-level executives from the top 100 firms in India who were invited as Final round judges. They were judged on the basis of triple bottom-line sustainability (people, planet, profits) of their projects, the subsequent number of lives impacted and long-term sustainability of their Enactus projects. As the official sponsor of the Enactus India National Competition, all scores were tallied and verified by KPMG team who were the official scorers of Enactus Worldwide.

    The Enactus team at Delhi Technological University presented three projects: Project Chhaap, Project Ann and Project Unmoollan before renowned judges. The team was led under the able guidance of faculty advisor, Dr. Samsher and Student President, Vrinda Gupta.

    For the first time ever, the Enactus India National Competition also featured two blockbuster panel discussions on "Industry-Academia Collaboration" and "Food Security and Malnutrition in India".

    The first panel on ?Industry -Academia Collaboration?was moderated by Preet Dhupar, COO, BBC News and comprised of Dr. Mukund Rajan (Brand Custodian & Chairman - Tata Council for Community Initiatives at Tata Sons), Dr. Alvin Rohrs (President & CEO, Enactus India)and NishchaeSuri (Partner & Country Head ?People & Change?, KPMG in India). This discussion primarily highlighted the pressing need for recruitment practices to evolve across corporates so that the gap between the demand for talent and availability of skilled professionals could be met.

    The second panel discussion on ?Food Security & Malnutrition in India? wasmoderated by Mr. SirajChaudhary,CEO, Cargill India and saw prestigious leaders such asMr. R Mukundan (MD - Tata Chemicals)Manish Saigal(Partner - KPMG),and Rajesh Srivastava (CMD of Rabo Equity Advisors)addressing an audience of students, business leaders, faculty advisors as well Deans of leading institutions from across the country. The eminent panel spoke of the measures being taken to strengthen food security in India by private and governmental institutions. The panel also stressed the need for every individual as members of society to take ownership of this problem and actively seek to find solutions.

    During the Enactus India National Competition, special prizes were also awarded to participants. 
    - As part of the Walmart Women Economic Empowerment project, the Walmart Foundation Worldwide awarded through Enactus India three Enactus teams: Hans Raj College (Delhi), Rajalakshmi College of Engineering (Chennai) and K J Somaiya Institute of Management Studies and Research, for their year-long sustained on-ground efforts to empower women.

    - Leadership Development Project award presented by Unilever was awarded to the Enactus team at HR Collegeof Commerce and Economicsalong with a free trip to the Enactus World Cup for one student from the team.

    - Enactus Global Championship Awardis among the highest honors given by Enactus to any individual or organization that has supported Enactus in a momentous way. At Enactus World Cup 2012, Enactus presented this special award to KPMG for being the single largest financial contributor to Enactus around the world, as KPMG supports Enactus in more than 30 countries. At the Enactus India National Competition, a replica of that award was presented by Dr Alvin Rohrs and Mr Farhan Pettiwala to Mr. Richard Rekhy (CEO of KPMG in India), Mr. Dinesh Kanabar (Deputy CEO - KPMG in India) and Mr. PradeepUdhas (Partner and National Head at KPMG in India for IT-BPO sector).

    Enactus India National Competition 2013 was a resounding success and many students and prestigious business leaders across the country look forward to the next one.

    Quotes from Key Spokespersons
    Mr. Richard Rekhy - CEO, KPMG India - "KPMG has been involved in Enactus since 1990, and has played a pivotal role in helping Enactus go global. Today, KPMG firms support Enactus in over 30 countries helping it launch, manage and expand the programme. It is truly inspiring to see the impact students are having in communities across India. It is equally fantastic that this work is allowing them to develop and hone their talent. By leading and managing teams and projects at this stage in their lives, they are equipping themselves with the skills they need to succeed in the business world. The creative and entrepreneurial approach they apply to solving social problems while using business concepts, will help them progress in an increasingly changing world."

    Mr. Sameer Arora - Vice President - Marketing, Syntel - "Syntel was instrumental in introducing Enactus to India and we are proud of the accomplishments over the past decade. We share the Enactus vision of harnessing the power of entrepreneurship and youth to make a positive impact to society."

    Mr. SirajChaudhary -CEO, Cargill India- "Our association with Enactus makes for a perfectly linked ecosystem giving an opportunity to sensitize the youth of India to the needs of the society at large with a competitive spirit. It also allows the corporates to help these students find solutions to issues that need attention in our country"

    Mr R. Mukundan - Managing Director, Tata Chemicals Ltd. - "Tata Chemicals is pleased to associate with Enactus for the Indian National Competition 2013. We believe that this presents a good opportunity for the budding talent India has to offer. The projects showcased at the competition were phenomenal, clearly indicating the vast talent that we as a country possess. It was a pleasure to be a panelist for the discussion on Food Security and Malnutrition which are the biggest challenges faced by developing nations worldwide. And to have this discussion amidst the future of nations was truly rewarding."

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  • Emirates Invites the World to Visit Dubai for Less this Season

    Submitted by ITV Production on Jun 20, 2013

    CHENNAI, INDIA. - 20th June 2013 - Emirates, one of the world?s fastest growing airlines is inviting globalistas to visit its home and hub Dubai this season and save. The airline today announced a three day sale on its? Business Class fares worldwide between 20-22 June 2013 with tickets starting to Dubai from INR 52,000and discounts of up to 15 percent on fares to its global network beyond.

    Travel is for the period 12th Julyuntil9th Augustand passengers will be able to choose from selected destinations across Emirates? global network which spans six continents.

    Now is an ideal to visit Dubai as it celebrates the summer with its annual summer shopping bonanza "Dubai Summer Surprises" ,which in full swing now until 7thJuly.

    The festival is one of the highlights of Dubai?s summer calendar with tourists flocking to the city, looking for bargains in over 6,000 participating stores. Now in its 15thyear last year?s event saw over 4million people visiting Dubai during the month long event.

    Activities are also heavily geared towards families with each mall holding a programme of events for children of all ages. Modhesh World focuses on entertaining youngsters, led by the festival mascot, the smiling yellow character named "Modhesh".This huge entertainment space is divided into different themed zones. Toddlers, children and teenagers will all find plenty to do and discover there - from playgrounds and soft toy areas to the latest video games and a 4D cinema.

    "This special fare of INR 52,000 is a very attractive added incentive for our Indian customers to visit Dubai this summer and take advantage of the numerous shopping bargains plus many leisure attractions for the whole family to enjoy", said Essa Sulaiman Ahmad, Emirates Vice President, India and Nepal. "The 15 percent discount on numerous other destinations beyond Dubai means that customers can save even more whilst exploring our global network and experiencing Emirates? award-winning Business Class."

    Emirates goes to great lengths to ensure comfort, efficiency and attention to detail for its passengers arriving into Dubai in Business Class.

    On the ground, Business Class customers and Gold card members of Emirates Skywards, the airline?s award-winning frequent flyer programme can relax before their flights in one of Emirates? 35 global Business Class lounges, including the world?s largest Business Class lounge located in Concourse A in Terminal 3, Dubai International Airport. Opened in January this year and spanning over 16,000 square metres, the lounge features: showcase kitchens, business centres, fully stocked bars and restaurants, a Timeless Spa with 29 treatment rooms and an entertainment zone.

    Onboard, Emirates? award-winning Business Class offers passengers state-of-the art seats with fully connected inflight communications and entertainment. A highlight is its renowned ice inflight entertainment system which offers passengers up to 1400 channels of the latest multi-lingual entertainment and has been voted the world?s best at the Skytrax World Airline Awards for nine consecutive years.

    Emirates? in-flight dining options frequently exceed our passengers? expectations with offering a choice of regionally-inspired menus created by our award-winning chefs accompanied by some of the world?s finest beverages.

    In addition, Emirates? Business Class passengers can enjoy:

    • Complimentary chauffeur-drive service to and from selected airports including Dubai
    • Dedicated Business Class check-in desks
    • Priority baggage handling
    • Fast track immigration on arrival and departure from Dubai

    To book your next trip to Dubai and experience Emirates? Business Class for yourself, please visit www.emirates.com/inor your preferred travel agent.

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  • Percept Out of Home launches OOH campaign for ?Mahindra Reva E20?

    Submitted by ITV Production on Jun 20, 2013

    MUMBAI: Percept-Out of Home launched an outdoor campaign for ?Mahindra Reva E20? in Bangalore on May 14,2013. This month long campaign was commenced particularly to focus on the Bangalore City.

    The campaign mainly targeted audience from cities like Delhi, Mumbai & Bangalore where consumers are willing to use car for city travel purpose. The billboard was strategically placed at Bangalore Airport to publicize the recent launch of ?Mahindra Reva E20?. The campaign also highlighted the unique features of the car that allows an individual to operate certain functions of the car by downloading an application in their cell phone.

    Mahindra is one of the well known and reputed organizations when it comes to automobiles. Launching REVA E2O was another feather on their cap with a soul objective of providing a permanent solution to the increasing problem of fuel price going higher

    Mr. Rajneesh Bahl - CEO, Percept Out Of Home commented, ?For this campaign our main objective was to communicate the consumers about the salient features of the car. We undertook this OOH activity in a manner that will do justice to the unique applications delivered by Mahindra for their consumers.

    All in all the campaign was a great success and created maximum visibility for the brand in the targetted cities.

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  • D?damas reveals its new brand baseline: ?Dazzle the World?

    Submitted by ITV Production on Jun 20, 2013

    Mumbai, June 20, 2013: D?damas, one of India?s leading jewellery brand from the house of Gitanjali Group, today announced an evolution in its brand positioning along with the release of a new advertising campaign featuring brand ambassador Sonakshi Sinha.

    Latest campaign shows Sonakshi Sinha in a beautiful necklace set and a diamond studded bracelet from D?damas

    Creative conception and execution of the new campaign was led by Aditya Kashyap (Creative Director) and Hemangi Chawda (Creative Supervisor) and their team at JWT, while the stunning visuals of Sonakshi and the jewellery that adorns her were shot by well known fashion photographer Rohan Shrestha and the styling for Sonakshi Sinha was done by ace designer Ami Patel.

    Commenting on the new tag line, JWT creative Director, Aditya Kashyap said, "D?damas? positioning over the past has encapsulated celebration in the line ?Celebration Always?. The jewellery has strongly been associated with celebrations that are there in small moments of life. We decided that it was time for the brand to move out of the current zone and by doing so we would be broadening the positioning and not restricting it only to celebration. We collectively with the marketing team thought of what the brand could deliver through its product promise and we came up with a common thought for all the variants. The jewellery looks "mesmerizing" and that spiraled into the creative rendition of "Dazzle the world".

    Bollywood beauty and D?damas - Brand Amabassador, Sonakshi Sinha shared her excitement on the new campaign," I have been lucky enough to endorse D?damas which accentuates the beauty of a women. D?damas has a gorgeous and affordable range available in a myriad of designs that appeal to both traditional and modern look. I am pleased to be associated with India?s leading jewellery Brand and Gitanjali Group."

    Elaborating on the concept, D?damas CEO Partha Pratim Chaudhuri, said, "The brand is already well-established as one that offers vast choice and easy availability, and we felt it necessary to focus attention on another facet of its personality that has emerged as we evolve to the next stage of development - the magnificent designs and craftsmanship. Due to these attributes, D?damas jewellery will make every woman the centre of attraction whether it is a smaller piece for daily wear, or a spectacular one for a special occasion."
    D?damas, the jewellery brand which was launched in 2003, offers the widest choice of BIS Hallmarked Gold jewellery and International Laboratory certified diamond jewellery across categories and price points thanks to its vast array of sub-brands and collections.

    The first look of the print campaign has been released in leading dailies and lifestyle magazines beginning today.

  • Techzone expands its music channel portfolio with MTunes

    Submitted by ITV Production on Jun 20, 2013

    National, 20 June, 2013: The viewers and followers of MTunes HD will soon be able to access the content of their favorite Bollywood music channel on mobile. Techzone has inked a 2 year exclusive deal with MTunes HD for providing it with the digital platform for its content.

    Through this deal, Techzone will be providing MTunes HD with SMS and CRBT services. This deal will let MTunes HD use Techzone?s shortcode 56060 for their promotional and interactive activities. MTunes HD will flash a CRBT and song download keyword for every single song that belongs to Techzone. Also, MTunes will create a WAP page and a WAPlet (A WAP icon that will rest on a handset post downloading it) which will showcase the WAP content of the movies which will be provided to MTunes HD by Techzone. Mtunes HD will also include a few of their own IP properties namely M Originals & whatever new they create in the future.

    Commenting on the tie up, Mr. Naveen Bhandari, Managing Director, Techzone said, "Bollywood music thrives in the blood of the Indian audience and MTunes HD is one such music channel to provide pure, unadulterated Bollywood music in HD to the living rooms of the Indian audience, Our agreement with MTunes will ensure that this music which MTunes shares with you everyday is now accessible on your mobile handsets too. We wish to serve MTunes with a vast library of Bollywood content which can be accessed on mobile."

    MTunes is the only channel that plays the latest & the biggest blockbusters songs of Bollywood 24*7, thus, giving a strong competition to the other music channels providing mixed music content. It has partnered with music labels and production houses for providing the latest HD quality Bollywood music content to its users. Through this deal, all this quality rich content will be available on mobile handsets of the users.

    Speaking on the digitalization of music, Mr. Naveen Bhandari, Managing Director, Techzone said,"The Indian Bollywood music is experiencing a paradigm shift with 66% of internet users preferring digital music. With the Indian smartphone market growing at 65% annually, the Indian consumers is demanding more and more digitalized content. Techzone and MTunes are supportive and bullish to this change and we aim to serve our users with quality, rich and branded content for their consumption."

    Commenting on the agreement, Mr. Saravanan , CEO of MTunes said," M Tunes HD that gives the television viewers Bollywood music as never seen before, in original HD and 5.1 surround sound , will open yet another opportunity for its viewers to carry the music what they watch on M Tunes, on the go. Our association with tech zone will facilitate our viewers to set the songs they watch on our channel as caller tunes and download them on their mobile. We are happy to associate with Techzone and are delighted to have taken a step further in reaching out to our viewers.

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