MUMBAI: Percept Out Of Home has successfully created a shift in the industry?s perspective in India - from conventional Outdoor media to an all-encompassing 360-degree Out-of-Home communication solution. The company has 3 sub-verticals ? Percept Outdoor, Percept Retail and Percept Rural functioning under it.

As CEO, Percept Out of Home, Rajneesh will be responsible for driving the marketing initiatives, strategy planning, establishing short and long-term objectives for the company, ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the annual plan, spearheading the Percept-OOH team pan-India and also paving the roadmap for the overall businesses for Percept Out Of Home. He will be personally overseeing the Outdoor and Rural businesses along with synergizing and contributing to the Retail initiatives of the company.

Rajneesh joined Percept Out of Home in 2010 as Business Head ? Outdoor, and within a span of 3 years phenomenally grew the Outdoor business of Percept-OOH. With a vast experience of over two decades in the Advertising, Media and Communications industry, Rajneesh Bahl brings a wealth of ideas, knowledge and experiences from leading brands across the region to help take Percept Out of Home to the next level.

Commenting Rajneesh Bahl ? CEO, Percept Out Of Home, ?This is a great opportunity to garner the energy of colleagues and trust bestowed on us by our clients to take a giant leap into the future.I am thrilled to take this opportunity head-on and confident to deliver the expectations of my teams and our clients.I want percept to be recognized as most admired agency for growth through its planning and research capabilities and team members to take leadership roles through engagement and training.I am reminded of a song from a band called Timbak3 ?Future is so bright, I gotta wear shades? an apt song for Percept OOH?

Elaborated Sanjay Pareek ? President, Percept-Out-Of-Home, ?The energy which Rajneesh has brought to Percept OOH is infectious and helped Outdoor business grow with more than 25% YOY since he has joined. His engagement with employees has helped them to deliver more by focused efforts in New Business Development and his relationship with vendor partners has been icing on the cake.?

He added, ?His exposure to Rural will help him consolidate the rural business and with Pervinder helping him steer Retail and Idea Studio, I am sure we will be a force to reckon with in Out of Home business in near future.I wish him a great career in Percept OOH and am sure he will make Percept OOH an agency of choice for clients and OOH professional.?

Sanjay Pareek, the current President, Percept Out of Home, has been elevated to handle a strategic role at Percept, and will undertake the dual role of mentoring Rajneesh Bahl during this transition phase at Percept Out of Home. Sanjay?s professional exposure of over 20 years in the FMCG, Media, Consumer Durable, Service, Infrastructure and Consulting space along with his continuous efforts at creating new and successful business models in highly complex and competitive environments will add immense value to Percept going forward.

Pervinder Singh has been re designated to the position of Chief Operating Officer ? Retail & Idea Studio, Percept Out Of Home. Pervinder will continue to drive the strategy and retail marketing initiatives, and ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the Percept Out of Home Retail plan. With over two decades of extensive experience across Design Disciplines viz. Architecture, Interiors, Exhibitions, Graphics, OOH Advertising, Navigation, Visual Merchandising and Strategic Retail Design, Pervinder Singh aims to transform the retail space pan India to help Percept-OOH reach the number one position in the Retail domain.

National, June 6, 2013: Its? action time on Sonic! Kids can now say goodbye to boredom as Sonic packs in loads of action with the new series - Fighting Spirit Wrestling and Teenage Mutant Ninja Turtles. That?s not all. Sonic takes the action beyond the channel to give kids a chance to live their fantasy. Micromax presents Sonic Ticket to Manchester Contest will give kids an once-in-a-lifetime opportunity to watch a Manchester United Match live, at the Old Trafford Stadium, UK.

Kids need to tune in to Sonic from Monday to Friday between 2.00 pm to 4.30 pm to participate in the contest. Sonic fans can participate in 3 simple ways - SMS, IVRS or log on to www.sonicgang.com.

Speaking about this exciting contest, Nina Elavia Jaipuria, EVP and Business Head, Kids Cluster, Viacom 18 Media Pvt ltd says, "This summer Sonic will not only give kids an action-packed line-up of shows on-air, but also give them an once in a lifetime opportunity to witness some real action. I am sure that the Sonic viewers, who thrive on sports and thrill, will enjoy the game at the Mecca of football."

Shubhodip Pal, CMO, Micromax said, "Our partnership with Sonic is a perfect combination of offering thrill, adventure and excitement to the action loving generation of India. Micromax strongly believes in building affinity to its target audience by associating with their passion points. We are a youth brand and sports is a passion point that helps us connect with our audience immensely. Therefore, this contest binds well with our vision of being the enabler that fuels imagination and empowers the audience to go beyond and create a niche for themselves. It truly signifies our belief of ?nothing like anything?. We, at Micromax, wish A Nothing Like Anything experience to the winners of this contest."

In addition to the massive on-air promotion on Sonic, the campaign will also be promoted across the relevant Network channels like MTV and print ads in kids? magazines. Sonic will also engage the wired generation through contests and updates on www.sonicgang.com and facebook.com/sonicgang.

Kids can send a SMS by typing Sonic<Space>Option A or B <space> Name and send it to 56882 or can call on the IVRS by dialing 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile & Airtel Landline. All BSNL & MTNL landline and mobile users need to do is dial 1255568 and answer the questions. The Gen Y audience can also log on to www.sonicgang.com and participate in the contest. Lucky winners will get a chance to witness their own field geniuses live in action at Manchester United, Old Trafford Stadium.

NEW DELHI, 6 June 2013: 92.7 BIG FM Delhi, in association with NGO Greenpeace India, today brought together residents of Delhi to enable them to claim their right to clean and sustainable energy while demanding the Delhi government to ?Switch On the Sun?. On the occasion of World Environment Day which is celebrated globally on 5th June, 92.7 BIG FM Delhi and Greenpeace India organized the first-ever Bike-A-Thon in India at Dilli Haat in order to highlight that the Delhi-ites hold the power that is required to generate their own uninterrupted and clean supply of electricity by installing solar panels on their rooftops.

The Bike-A-Thon was organised to raise awareness about solar energy as part of Greenpeace India?s campaign on renewable energy and symbolised Delhi?s ability to become self sufficient to meet its energy needs. The residents in Delhi joined 92.7 BIG FM Delhi and Greenpeace India in this innovative event to urge the Delhi government to bring forth a people oriented renewable energy policy. As a part of the initiative, stationary cycles were connected to electrical circuits that generated electricity when people cycled and lit up the ?Switch on the Sun? message.

Attended by National Service Scheme members, cycling groups like Delhi Cyclists and Pedal Yatri, school students, college students, resident welfare associations, senior citizen groups, and supporters, the bike-a-thon created a forum for people to learn about how they can utilise their rooftops for generating electricity by installing solar technology and truly energise Delhi.

?Delhi has immense potential in terms of solar energy and the power of sun can negate the rising power tariffs, prolonged power cuts and the ever increasing gap in demand and supply of electricity. Delhi has been at the forefront for clean energy for its transport, then why can?t they take lead in clean energy for people. All that the government needs to do is introduce a pioneering policy on solar roof top that will encourage people to use this infinite source of energy,? said Akshey Kalra, mobilisation campaigner, Greenpeace India.

Mr. Ashwin Padmanabhan, Business Head ? 92.7 BIG FM, said, ?It has been our constant endeavour to associate with socially relevant causes that encourage our listeners to do their bit in conserving our ecosystem. Through the ?Switch on the Sun? initiative and Bike-A-Thon, we are encouraging Delhi-ites to take a stand against the acute power cuts that are plaguing the city. Through this initiative, we continue to lead environment-friendly activities, being ?Hit The Hit Rahenge? while urging listeners to use renewable energy sources.?

?During summers we curse the sun and the heat, but surprisingly, we never realise that this energy can be diverted to light up not just Delhi, but the whole country. I am here to pledge my support for this campaign because I truly believe that renewables can power this country?s ambitions. Moreover, this is such a unique way to educate and inform people about solar power,? said Anshuman Sood, a cyclist from Anand Niketan, who came to participate at the bike-a-thon.

Delhi had performed abysmally in a Greenpeace India ranking of all the states on their renewable energy supply in total energy mix. The report titled ?Powering Ahead on Renewables: Leaders and Laggards? shows that Delhi, despite being the national capital and aspiring to be a world class sustainable city, is one of the worst performers.

Along with the Bike-A-Thon, Greenpeace also launched a solar rooftop calculator which residents can use to calculate the amount of energy one?s roof-space can generate and the amount of money saved in electricity bills by installing solar. Residents can also get authentic information about scheduled and unscheduled power cuts in Delhi through a Greenpeace and powercuts in platform to map power crisis in Delhi. Residents can message, mail and call to inform about power cuts and that data is displayed on a map. This crowd sourced data feeds into twitter and can also be used by residents to question DISCOMs and Delhi government?s claim about 24x7 power supply.

MUMBAI: Earlier this year, Shine.com announced a strategic partnership with social recruitment platform MyParichay, making Shine.com the first Indian job portal to integrate recruitment services through Facebook. Today at a press conference in New Delhi, a completely revamped shine.com was unveiled with the launch of this new integrated recruitment solution and the new campaign for this breakthrough product.

Hiring through social media, whilst once seen as nascent, has now reached mainstream recruitment as a credible tool in a savvy recruiter?s toolbox. 85% of Indian jobseekers use some or the other online social networking platforms for finding a job, and find both Facebook friends and LinkedIn connections useful in finding jobs.

The integration of Facebook for recruitment can be seen as a game-changing social recruitment platform. It means that recruiters will now be able to connect with the largely untapped set of jobseekers, most of which fall in the junior to mid-level hires. The Shine MyParichay social bar enables a recruiter to be able to reach out to the personal networks of their employees, match the skills and requirements to those in the extended network, and use the referral feature to connect with potential candidates.

Commenting on this breakthrough innovation on Shine.com, Amit Garg, Business Head, Internet Business, HT Media, said, ?With Shine.com, HT Media has focused on recruiter needs and strive for innovative solution which provides tremendous value in the recruitment industry. After our candidate database crossing the 1 crore mark and with 2 Lac Job Openings on site, we are now the world?s first job portal to integrate Facebook hiring solutions with our mainstream offering. Our latest survey with candidates suggests that 65% of respondents are more likely to use Facebook over LinkedIn for job search ? we now have a product that bridges this opportunity between recruiters and candidates. Our strong technological capabilities and a focused team working on integrating social media for recruitment have been instrumental in creating this unique product for this space. ?

While talking about the idea behind the new campaign for this product, Rajan Bhalla, Group Marketing Head, HT Media Limited, said, ?The communication challenge was to showcase, how the power of personal network can help you with your next job search and the campaign is crafted around this thought. The core proposition of ?a friend can now help you get your next job? is very simply articulated with the campaign idea of Yaar Tu God Hai. It?s a story of two friends and the way one helps the other in getting his dream job through the face book network represented through a human pyramid and a high energy hummable song ? Govinda Ala Re. This is a very different and refreshing new take on the category normally associated with boss bashing and quitting because of not being paid well enough. We are positive that this campaign will strike an emotional chord with both the candidates as well as the recruiter fraternity. This will be a multimedia campaign comprising TV, Print, Digital and unconventional media. So catch it and discover a whole new world of job search.?

Rohit Ohri, Executive Chairman of the Dentsu India Group, which was the creative agency behind this campaign, said,? The Shine.com film, conceptualized by the Dentsu Creative Impact team, brings alive the unique proposition of the brand through a very distinctive and memorable metaphor - that of a human pyramid of friends that helps one rise to the top, literally. In today?s connected world, social networking that helps one land one?s dream job is a powerful proposition. We?re really excited about our work on Shine.com and hope it works for the brand in the marketplace.?

MUMBAI: The No.1 South Asian Channel, ZEE TV CANADA HD expands its carriage through its launch on Rogers Cable recently. ZEE TV Canada HD, a simulcast feed of ZEE TV Canada?s standard definition channel, was launched on May 30th 2013, throughout Rogers? service areas on Channel 682. Now ZEE TV Canada?s viewers can enjoy their favorite programs in High Definition.

ZEE TV HD Canada, a 24/7 channel catering to women is also available on Bell Fibe, NEXTV and more to be announced soon.

ZEE Americas, General Manager, Sameer Targe said, ?Rogers has always been as great supporter of the Zee Network and the South Asian community. We are extremely thrilled with this launch, not only does this enhance the viewing experience but it also makes the subscribers feel valued.?

?Launching the No: 1 South Asian channel in real HD will no doubt excite and enthrall the subscribers? said Slava Levin CEO of Ethnic Channels Group. ?Zee has always been the leader in innovation, and this launch on one of Canada?s largest platforms is another milestone? added Hari Srinivas, President of Ethnic Channels Group

Mumbai, June 5th 2013: Bombay Talkies, a film co-produced by Viacom18 Motion Pictures, is available to rent and purchase on the iTunes Store? in India. This digital film release marks the first time IndiaCast Media Distribution Pvt Ltd, a joint venture between TV18 and Viacom18, has offered movie fans the option to download and watch Bombay Talkies in high definition just weeks after its theatrical release on the lines of the best practices of Hollywood, of choosing an early window on digital as a concurrent strategy to theatrical

Rudrarup Datta, Head of Marketing and Operations, Viacom18 Motion Pictures said, "Bombay Talkies has been the toast of audiences and critics alike. Along with an official selection in the gala screening at the Cannes film festival this year, which stamped its mark on the success of the film, we?re delighted to offer the film on iTunes so soon after its theatrical release.?

Suri Gopalan, MD of Vista India said: "This is bringing India one step closer to the digital strategy that Hollywood Studios adopt to monetize their content".

Commenting on the first of its kind model, Saurabh Doshi, Head - New Media, IndiaCast said, "With the premiere of Bombay Talkies on the iTunes Store? in India, we have set a new precedent for the digital distribution industry. To ensure a robust and working revenue model, the shift was essential as consumers are now moving to their digital screens for entertainment that provides them easy access to entertainment at their convenience."

The movie, ?Bombay Talkies? continues to grow in popularity after witnessing a barrage of positive feedback from audiences and critics alike. ?Bombay Talkies? was released on May 3rd and is a feature that celebrates the 100th year of Indian Cinema, directed by four of India?s most noteworthy and contemporary directors ? Karan Johar, Zoya Akhtar, Dibakar Banerjee and Anurag Kashyap.

The movie is available for download at the price of Rs. 490 for HD Buy, Rs. 290 for SD Buy, Rs. 150 for HD Rent and Rs. 120 for SD Rent at the link https://itunes.apple.com/in/movie/bombay-talkies/id651557983