MUMBAI: Headlines Today, the fastest growing English news channel has moved ahead of its competition & has emerged as the new No.1 in the English News Genre with the market share of 25.9% . Continuing its growth trajectory over the weeks owing to a differentiated content strategy, the channel has surged ahead of its competitors.

The channel?s growth is also fueled by its flagship campaign ?Right to be heard?. The channel?s domination has also been strengthen by the fact that it has got 34 programs in Top 100 English news Programs (Source:- TAM, Period- Wk- 11?13, Market:- 6 Metros, TG:- CS 25+ M AB, 5 English News Channels). The country?s fastest growing news channel has also increased its reach & is among the most preferred news channel in the Prime time.

Headlines Today?s Top program Right To be Heard after garnering a lot of acclaim & accolades and has also dominated the ratings in the English news Genre (Source - TAM, Period- Wk 7-10 ?13, SAT 21:00-21:59, Market:- 6 Metros , TG:- CS 25+ M AB, 5 English News Channels).

The channel has always stuck to its promise of delivering unbiased & undeterred news and showing only the truth to the nation. Headlines Today?s exclusive Stories & unprejudiced investigation such as Robert Vadra Land Scam, Killing of innocent Tamils in Lanka, Farmer Loan Waver scam, etc has not only gained a lot recognition but has also fulfilled the channel?s promise of "YOU MATTER" towards the nation. The channel has also dominated the ratings on various significant issues such as National Budget, Republic day, Hyderabad Blasts, etc and has proved that Headlines Today is the nation?s undisputed choice when it matters the most.

Commenting on the latest development, Mr. Ashish Bagga, Group CEO, India Today, said, ?It is our constant endeavor to produce content which is viewer centric and the rating would follow. It is a matter of great pride and honor for us as our efforts have been rewarded. This is a benchmark for us and we are hopeful of achieving greater heights with our viewer-led content in the future.?

MUMBAI: The eviction episode over the weekend is the highest rated show on Kannada GEC with 6.3 TVR
ETV Kannada?s - Big Boss that has Kiccha Sudeep as host with 12 eclectic & interesting contestants has witnessed a stellar opening with a Television Rating Point (TRP) of 4.7 on the launch episode of the show and escalated to a 6.3 TVR on the eviction day over the weekend. The launch episode dated 24th March, 2013 reached out to a whooping 1.7 Million viewers and has maintained an average TVR of 4.4 for the week. With Bigg Boss, ETV Kannada has strengthened its position this week by witnessing a significant 46% growth and touched 279 GRPs, highest the channel has touched in the last three years.

Talking about this development, ETV Kannada Programming Head ? Parameshwar Gundkal said, ?Pitching a show such as Bigg Boss in the competitive 8pm prime time slot against other big format shows was a risk, but we are very happy that the risk has paid off very well. Bigg Boss as a format encapsulates entertainment as it is the perfect blend of emotions, drama and unscripted reality. Sudeep has a strong fan following and has brought in a lot of mass appeal and energy to the show keeping the audience enthralled. With a spectacular opening for the show, we hope to keep the graph growing as the season unfolds.?

Commenting on the TRPs, the host of the show, Southern superstar Sudeep said, ?I do not give much importance to the TRP?s but I am thrilled by the response that the show has garnered. Most important and encouraging is the fact that we have been able to connect with our audience and keep them captivated?

Deepak Dhar, Managing Director, Endemol India further elaborated saying, ?Bigg Boss is one of our most successful shows that has been appreciated globally. The response we have received from the Kannada audiences with our first foray into the regional space is very encouraging. We hope to continue having our audience hooked for the rest of the season as well?.

Mr. Abhishek Rege, COO ? Television, Endemol India added, ?Bigg Boss is the purest form of reality one will ever see. The individuals inside the house are public figures whom the audiences can relate to. The fact that the Kannada audiences appreciated our show challenges us to keep the momentum going and we plan on giving them a lot of surprises in the near future since the catch is the unpredictability of the show.?

Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where 14 celebrities like Arun Sharma, Narendra Babu Sharma, Chandrika from different walks of life, are locked in a house, for 98 days ? with 55 cameras following their every little move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 contestants vie to survive in the Bigg Boss house, one will see all emotions - irritation, backbiting and backstabbing reach its prime. This is one reality show that brings out the best and the worst side of contestants, loud gets louder, bold gets bolder and mean gets meaner. Last year, 105 million viewers watched Season 4 of Bigg Boss, over a period of 3 months.

New Delhi: The Muthoot Group, one of India?s leading and diversified business conglomerates launches its new Corporate Social Responsibility (CSR) campaign during the forthcoming IPL. The campaign includes not one, not two but four new initiatives and are entitled as ?Rs 6000 for every 6 & Rs. 4000 for every 4?, ?Golden Bat & Wishing Ball? and ?Muthoot Dus ki Toli?. Each initiative is dedicated towards the cause of Education of the underprivileged children of our country.

The Group aims to take this campaign to a National level which is all set to be activated during IPL through the Muthoot-Delhi Daredevils association. The core idea behind the campaign is to break the boundaries and build a positive and emotional connect with people across the country and join together in empowering the underprivileged through education.

Speaking on the initiative, Alexander George Muthoot, Director, The Muthoot Group said: ?We are an organization that is committed to the betterment of our community and believe education is a primary concern of our nation. Through our association with Delhi Daredevils, our purpose during this campaign is to introduce a positive change in the lives of underprivileged children, fulfil their dreams of having an education and bring IPL closer to few aspirants. We decided to launch this campaign during IPL as apart from being a great platform, IPL gives us a strong base to represent our CSR initiative both at a National and International level.?

Delhi Daredevils star Virender Sehwag said: ?This is a great attempt by Muthoot Group to get people involved in not only helping the underprivileged but also involving everyone in Individual Social Responsibility. The Delhi Daredevils is committed to good performance and hopes that many underprivileged kids benefit from this initiative.?

Elaborating further, the first initiative - ?Rs 6000 for every 6 & Rs. 4000 for every 4? encompasses a donation of Rs 6,000 for every six and a donation of Rs. 4,000 for every four, the Delhi Daredevils player hits this IPL season. The amount will be donated by The Muthoot Group and given to a NGO that focuses on the Educational development of the underprivileged kids.

There are people who want to contribute to society and do something but cannot do so because of either constraint of time or geographical boundaries. The Muthoot Group?s second initiative ? ?The Golden Bat?, a larger than life sized 25x6 feet sized bat will help people connect with their individual social responsibility. Through this initiative, The Muthoot Group hopes and invites people from all walks of life to share their signature and help in empowering the underprivileged through the education route. People, irrespective of their favourite teams, can sign on the bat and play an active role in shaping the education life of the underprivileged children. Needless to say, the more the number of signatures, the larger the amount of sum contributed by The Muthoot Group towards this noble cause. The Golden Bat will travel across multiple cities of the country including Delhi, Mohali, Chandigarh, Jaipur, Pune, Raipur, Kochi, Bangalore and others.

To build on the excitement further, the third initiative ? ?Wishing Ball?, a 6 feet diameter sized ball has also been constructed on a similar note as the ?Golden Bat?. The ball will travel extensively to more than 110 locations in Delhi-NCR. Delhities can wish the Delhi Daredevils team by signing on the ball and asking them to hit more and more boundaries which in turn will help Muthoot Group to contribute more for the cause and more and more underprivileged kids can be benefitted.

People can logon to https://www.facebook.com/TheMuthootGroup to get up-to-date details on the contributions being made by The Muthoot Group. Moreover, people can also support the cause by playing ?Book Cricket? on the Muthoot Group Facebook page and compete with each other to earn Delhi Daredevils merchandise as well as get an opportunity to meet your favourite Delhi Daredevils player.

The ?Muthoot Dus Ki Toli? initiative entailed the selection of Ball Boys & Girls for the IPL season VI Delhi home matches. Out of the 3500 less privileged kids living in the slum areas of Delhi and Kochi, 64 kids have been selected who now not only stand to win a chance of meeting their cricket icons but also be one among them outside the boundary. The selection was done in association with Magic Bus (NGO) through a rigorous search in the North, East, West and South regions of Delhi and Kochi. This initiative by The Muthoot Group is towards the cause of children?s rights to live, learn and grow well across Delhi and Kochi, especially who harbour real talent for cricket and other sports and is a small step in the realization of their dreams of meeting and watching their cricket idols live in action!

GMR Sports Pvt Ltd Head (Marketing & Commercial) Hemant Dua said Delhi Daredevils was delighted that the Muthoot Group had come up with the idea. ?We are delighted that the Muthoot Group has been associated with Delhi Daredevils since 2010 and has conceived this idea to benefit the less privileged.?

Further, the new campaign, which formalises many of the CSR activities and processes currently taking place, is set to further entrench the vibrant culture of CSR that already exists in the company. The Group plans to announce its future endeavour on the amount it has contributed during the IPL for the educational empowerment of the underprivileged children.

So, as you cheer for your favourite team to victory in the upcoming IPL 2013, take a moment and join The Muthoot Group in their initiatives by imparting education to the underprivileged children of our country through your signature!

Mumbai: Since 2002, Operation Smile India, a medical cleft charity has provided life-changing treatment to more than 15000 children free of cost. But with over 1 million still untreated and unable to afford surgery, something more needs to be done.

Operation Smile India has teamed up with Ogilvy India and the Rajasthan Royals, to launch a very simple, yet revolutionary online campaign - Tweet :{to:) #CleftToSmile? using the power of social media to drive social change. Through the logo and the campaign that Ogilvy has developed, people will now have an easy way to express support for the cause, by tweeting :{to:), a logo for the cause and symbol of what Operation Smile does every day. The goal is to reach 1 million tweets by April 30?in the weeks around World Health Day, a time when corporations, foundations and policy-makers are listening hard. Video link of this initiative enclosed youtu.be/EwperNYQpTY

The campaign?s objective is to create mass awareness around cleft deformity and available medical solutions, propel cognizance of the issue and generate funds that will be utilized for surgery and treatment of cleft patients across India.

To support this cause and help the NGO achieve the target of 1 million tweets, one simply tweets :{to:) #CleftoSmile. A live counter at www.CleftToSmile.com will be keeping track and give updates on the progress of the campaign. Besides Twitter, Facebook, YouTube and other platforms will also be utilized by sharing the campaign video. Find out more at www.CleftToSmile.com.

Mr. Ranjit Barthakur, Chairman, Operation Smile India said, ?One in 700 children in India is born with cleft deformity every day. While the world is battling with ailments such as AIDS and Cancer, cleft deformity is among the most serious birth defects in the world. Lack of awareness has resulted in many children being deprived of a dignified life. Operation Smile India has achieved significant success in states like Karnataka, Gujarat, Assam and is launching a new Comprehensive Cleft Care Center in Jaipur in partnership with the Shri Santokba Durlabhji Memorial Hospital and the Rajasthan Royals by the end of this month?. but with over 1 million still untreated due to lack of resources, we need all the support we can get. We are looking forward to receiving significant support for this campaign and hoping to move a step closer to our goal of ?Cleft-free? India.?

Mr. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather South Asia said, ?A smile is the most beautiful thing on a human being?s face. It is unfortunate at times that some children are deprived of it for no fault of theirs. It is our endeavor to make as many smiles come back to make the world a beautiful place. At O&M we are committed to do everything that we can to help Operation Smile India make a difference. Keep smiling!?

On this occasion Raghu Iyer, CEO ? Rajasthan Royals, said, ?We are truly honored and humbled to be associated with Operation Smile and their #CleftToSmile initiative . As part of this association with Operation Smile and Shri Santokba Durlabhji Memorial Hospital, we are setting up a cleft-care center for surgery and post-operative care.?

Shilpa Shetty, Co-Owner ? Rajasthan Royals, said, ?The work being done by Operation Smile is truly path-breaking. As a mother I can say that there is nothing more priceless than your child?s smile. We, at Rajasthan Royals, are indeed privileged to have joined hands with Operation Smile to help bring smiles to millions of children. #CleftToSmile is a wonderful initiative and truly demonstrates the power of the digital medium.?

Globally, celebrities like Mariah Carey, Jessica Simpson, Eric Winter and Victoria Jackson are brand ambassadors of Operation Smile. The campaign launched by Operation Smile India is roping in well-known Indian celebrities, influencers, public figures and citizens to work together to spread awareness.. Sign in with Twitter now and show your support for the Cleft to Smile campaign!

MUMBAI: With the cricket fever in the air, Zee Studio plans on keeping the action and adrenaline alive even after the day?s match is over with Powerplay 2.0, giving the viewer a fill of high power action movies.

Starting 1st April Zee Studio will showcase the best of Hollywood action every Monday to Thursday at 10:30 PM. To satiate the need for power packed action, Zee Studio brings a second season of the much successful property Powerplay with ?Powerplay 2.0?. Powerplay was created with the idea that entertainment need not come to an end with the day?s IPL match, but should be carried forward to watching a blockbuster action movie daily post the Matches.

Powerplay 2.0 gets only bigger and better this year with a lineup of some of the best action movies with the biggest Hollywood stars. With movies like The Sorcerer?s Apprentice, Prince of Persia, Tron Legacy, The Mummy Returns amongst others and A-list Stars including Nicholas cage, Dwayne Johnson, Jackie Chan and Sylvester Stallone, Zee Studio is taking Powerplay 2.0 to the next level.

Zee Studio will be taking the Social Media route to create a buzz for the property. Capitalizing on its 7,00,000+ fanbase on Facebook and 4900 active twitter followers, Zee Studio will be targeting these very same fans by engaging with them daily.

Powerplay 2.0 will be launched with a unique ?Countdown? Contest on Twitter. The official Facebook fan page of Zee Studio will have a special ?Powerplay Tab? which will feature weekly contests and the week?s Powerplay movie lineup. The viewer gets a chance to win a smart phone every week via this Tab.

With a great movie post every IPL match and a chance to win a Smart Phone every week, the viewers have more than just Cricket to look forward to this month.

So gear up for a power packed season with POWERPLAY 2.0 starting 1st April to 31st May 2013 only on Zee Studio

Mumbai: As India gears for phase II of digitization, positively affecting a population of more than 50mn+ Indians across 38 cities of the country, Reliance Broadcast Network launches one of India?slargest consumer awareness campaigns ?Choose Your Set Top Box Wisely? / ?Samajdhari se Chune, Apna Set Top Box?. After an extremely successful roll-out of the campaign across the 4 metros, it now extends across 38 cities in DAS phase II. The 12 week campaign launching April 1st, has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL?S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.

The campaign will play in both the Hindi and English language, basis the cities and audience being targeted. With different channels leading the campaign in different markets basis priority, the campaign will be primarily led by the BIG CBS Channels ?Prime Hindi and Love; BIG MAGIC and BIG RTL THRILL & SPARK PUNJABI across the Hindi speaking markets of Uttar Pradesh, Maharashtra, Madhya Pradesh, Gujarat, Bihar and Jharkhand and Punjab.

Come digitization, the consumers in these markets will look for quality, variety and a strong value proposition in the entertainment being served to them and it is the distribution platforms with the potential meet their requirements who stand to gain significantly. Backed by the belief that ?content is the cornerstone for success? and a deep understanding of the local demands of consumers across India, the campaign is all set for its phase II launch.

Reliance Broadcast?s radio presence with its brand 92.7 BIG FM is a great competitive advantage, with presence in more than 65% of the markets being targeted (24 out of 38 markets have 92.7 BIG FM), proving to be an excellent local connect and a powerful influence. Its leadership position and maximum listenership in most of the cities, ensures the best possible amplification for the campaign.

Speaking on the new campaign, Mr. Tarun Katial, CEO, Reliance Broadcast Network said, ?We are excited to launch this campaign deeper into India. After its success in the 4 metros, we are now ready to reach out to 38 cities, educating consumers on the opportunities of digitization and the choices available to make an informed decision. Our multi-media campaign promises to benefit all stakeholders who are part of the value chain.?

Reliance Broadcast Network?s 8 Channel bouquet consists of the following: BIG CBS Prime, Love, Spark, Spark Punjabi, BIG RTL Thrill, BIG MAGIC, BIG MAGIC Bihar and Jharkhand and BloombergTV India