Mumbai: Disney Channel, India?s leading entertainment destination for kids and families premiered an energetic, dance filled buddy comedy series ? ?Shake It Up? on Saturday March 30 at 10 am. The series centers on the journey of best friends Neel Walia and Yash Mehta, two high-spirited teenage boys, whose dreams of becoming professional dancers are realized when they land roles as background dancers on the most popular teen dance show, "Shake It Up, Mumbai!?

While the best friends move and master the challenging moves for each week?s dance show, they revel in their newfound status, but also quickly learn they?ll need more than fancy footwork to match wits with the show?s other dancers, notably the highly competitive siblings, Manjot and Mandeep. In trying to manage their school, home and studio responsibilities, the boys constantly get into hilarious scrapes and fun adventures, some of which will also test their friendship. But, as always, at the end, through their jumbles and mix-ups, the boys learn valuable life lessons and arrive at the right conclusions, whether it is about winning or losing and sharing or caring.

?At the heart of Disney Channel lies a passion for wonderful storytelling, added with a local flavor that establishes an emotional connection with kids and their families. Through our new offering ?Shake It Up?, Disney Channel is able to offer a unique blend of music and dance as an expression, through a narrative that fulfills our philosophy of encouraging kids to follow their dreams.? said Devika Prabhu, director programming, kids network, Disney-UTV

Starring in the series are Sparsh Shrivastava as Neel Walia; Ojas as Yash Mehta; little Faiq as Aayush, Preet Rajput as Jai Mehta, Aalam Khan as Dheeraj, Riddhi Arora and Ayush Narang as the twins Mandeep and Manjot, veteran actress Asawari Joshi as Neel?s mom and television personality Akshat Saluja as Shekhar ? host of ?Shake It Up, Mumbai?

Watch as Neel and Yash get ready to groove and make their dreams come true! Shake It Up will air every Saturday, starting March 30, 2013 at 10:00 am only on Disney Channel India

MUMBAI: After grabbing the eye-balls of men in Uttar Pradesh, BIG RTL Thrill which has recently entered the metros of Mumbai and Delhi now catches men outside their homes with an expansive outdoor campaign across the markets. Leading the campaign with its key show Fear Factor Darr Se Takkar is its host Arhaan Behll who is seen plastered across key catchment areas, targeting men between the age of 15-44 years and using the public transport via road and vehicles of mass transit. Areas have been carefully chosen to ensure it is focused and engages with the right audience mix. The month-long campaign which is in progress, has made innovative use of mediums including billboards, pole kiosks, bus panels and shelters, areas outside of railway stations, police stations and has been executed across over 300 ambient media in both cities.

The Channel which first launched in Uttar Pradesh and received excellent response from the local populace has now entered the metros of Delhi and Mumbai. This campaign sports Arhaan Behll enticing audiences with the message Darr Se Panga, Mere Saath. Innovations include cantilevers at key junctions with snake cut-outs shown curling up the pole, snake pits being created on key bus shelters - which had battery operated snakes moving inside a glass enclosure and more. Each of the innovations have been carefully planned and placed, to ensure it stimulates and prompts relevant audiences to tune in and sample the show. The channel also engaged with TV screen and cinema screens supported by extensive branding at over 100 cinemas in Mumbai and Delhi, McDonalds stores, Railway Stations, Caf? Coffee Day outlets, buildings, offices and more.

BIG RTL Thrill is positioned to create a new genre of entertainment for male audiences across the Hindi speaking markets fills a void in male entertainment, offering them a comprehensive offering and promises to resonate excellently with its audiences. It also offers marketers an opportunity to reach out to a clear audience base with minimal spill-overs.

Speaking on the campaign, Mr. Sunil Kumaran, Business Head, Regional TV, Reliance Broadcast Network said, ?The campaign is engaging and goes with a very simple message inviting audiences to overcome their fears, led by our key show Fear Factor Darr Se Takkar. The idea and the innovation are to excite the common man, who takes the public transport to work, is highly aspirational, and, this far, has been restricted with limited options of his choice, when it comes to entertainment on television. We are confident of getting a similar response in Mumbai and Delhi as received in Uttar Pradesh from both audiences and marketers alike.?

BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

Mumbai : R&B superstar Usher and the hip-shaking Latina singer Shakira, will fill in the void left by Cee Lo Green and Christina Aguilera as they come together along with Adam Levine and Blake Shelton to judge the biggest singing reality show, The Voice.

Voice 4 with four forces of the music industry as judges and the most impressive range of singing talent will have an exclusive double premier in India in a simulcast on March 30 and 31, 2013 at 6pm exclusively on AXN.

The glitz, the drama, the spinning red chairs and the charming judges? Adam Levine, Blake Shelton, Shakira and Usher will compete against each other to make sure their prodigy wins in the new season of the Mark Burnett production.

The Voice 4 kicked off with a performance by Blake the Judges on Come Together by the Beatles, and then it was straight into the blind auditions.

You can expect to see many new celebrated Singers who will act as mentors on the show.

Mumbai: Hot on the heels of the success of Nach Baliye 5, just as the winning Jodi Jay-Mahhi were declared winners after a grueling contest, STAR Plus has announced a brand new show, as an extension to the Nach Baliye 5 journey. The new dance reality show, Nach Baliye Shriman vs Shrimati will launch on 6th April on STAR Plus.

In Shriman vs Shrimati, the jodis will not dance together ? but instead will be competing against each other! The participating jodis of this special show include some of the popular jodis of Nach Baliye 5 like Karan-Nisha, Neelu-Arvind, Shefali-Parag, Amar-Charlie, Rahul-Dimpy, Ravi-Sargun and the Nach Baliye 5 winning Jodi Jay-Mahhi, along with new Jodis - Gurmeet-Debina and Tanaaz- Bakhtiyar.

The Nach Baliye Season 5 judges Shilpa Shetty and Terrence Lewis will form the judging panel for Shriman vs Shrimati as well. Karan Wahi along with beautiful Aishwarya Sakhuja will host the show.

The essence of Nach Baliye is as much about dance as it is to showcase the sizzling chemistry, the comfortable bond and the understanding between the couple on stage. Nach Baliye Shriman vs Shrimati will be taking from this thought to put together an opposite but yet an exciting display of the true strength of a couple.

?Nach Baliye Season 5 was an extremely successful edition and the energy of the jodis seen on screen was electrifying. We couldn?t let all this excitement come to an end so we conceptualized this new show, Nach Baliye Shriman vs Shrimati which will be a hatke version of Nach Baliye ? where the man and woman will now compete against each other. This will be something completely different but will the same level of energy and fun as seen in Nach Baliye 5,? said Nachiket Pantvaidya, GM - STAR India

Will their relationship survive through this new journey; who will fight, who will breakdown, and who will not be able to dance without their partner. Tune in to find out what happens on this bold new dance show that pulls contestants out of their comfort zones.

Catch Nach Baliye Shriman vs Shrimati from 6th April, every Saturday and Sunday at 9pm only on STAR Plus!

New Delhi: Holi is around the corner and so is the irrefutable splash of colours! This Holi, cuponation.in, India?s leading couponing website goes beyond the regular fare like offering kurtas, colours and sweets online and instead has initiated a new campaign- ?Chaddi for Chaddi buddy?. Value 360 Communications, a fastest growing Integrated Marketing Communications Management company has designed the campaign to enhance the brand recall value of Cuponation.in. Playing on the term ?chaddi buddy?, the concept behind the campaign is to celebrate this Holi with your best friend by gifting a colourful chaddi through cuponation.in. The camapign has been a great success.

The brand has roped in Poonam Pandey, well known for her promised stripping act during the World Cup. Poonam has shot for an exclusive streaming video for this campaign. She is also the first buyer of the product and would be gifting chaddis to her Chaddi Buddies this Holi, which she has availed using a discount coupon at cuponation.in.

Mr. Sahil Shah, Co-founder & MD, Cuponation.in said, ?The campaign did tremendously well for us. It is a huge hit. We have been able to generate 3 times the traffic that we usually get.? He further stated, ?As a brand, we have always come-up with some very innovative ideas be it our Femidom campaign during International Women?s Day or the latest ?Chaddi for Chaddi Buddy? this Holi. We wanted to grab the attention of the young audience and the fun element of friendship through the colourful festival of Holi. The campaign gets you a chance to get playful with the right dose of humour with your closest friends aka ?chaddi buddies?. I think it has been a right opportunity to not only celebrate but even reward your friends, realizing your long lasting friendship this Holi. We would want more and more people to play Holi this year in our style.?

In the history of Holi campaigns, this is one of the most innovative and creative initiatives. Now don?t just send out your best wishes for the festival, but gift a colourful chaddi to your Chaddi Buddy (best friend) this Holi! The video went live on the website of cuponation.in on March 19? 2013.

Mr. Kunal Kishore, Director, Value 360 Communications stated, ?We are highly elated to roll out our first creative campaign with Cuponation.in. Since the brand is under its nascent stage of operations, our idea is to hit the mindshare of consumers with this quirky campaign. Indeed the objective is to grab maximum eye balls and we have successfully achieved the same.?

The innovative social media campaign was launched with a video on the site http://www.cuponation.in/holi-2013.html) which has been integrated with the Youtube and Google Plus channels. The communication has also been channelized through Facebook and Twitter media. Youtube channel has been a tremendous since the roll out of the video yesterday with over 19,816 likes already registered. The campaign is still in its initial stages and is set to take interesting tides across other channels. Twitter has already shown some interesting response from the fans. Fans Tweet - "Poonam promotes Waterless Holi" ,"Poonam to play holi for a social cause". We have alrready seen more than 67 retweets of Poonam‘s tweet. Though the campaign & the video is already shared on facebook by the youth from youtube. Poonam would start talking about the campaign from today.

New Delhi : 24 hours to prepare the script, shoot the video, edit and submit it online? in short WRITE, SHOOT, EDIT AND SUBMIT ABHI!... that?s what 1700 fans on Pepsi?s social media platforms did last week. They uploaded more than 200 films taking Pepsi?s proposition of Oh Yes Abhi! to the next level. The brand for the first time gave India?s youth an exciting opportunity to showcase their talent and shoot a 60 seconds film? This revolutionary format - ?Pepsi Shot 60? gave amateur movie makers an opportunity to bring alive their creative side and capture it in a never seen or heard before manner.

Top 10 entries of Pepsi shot 60 contest will get an opportunity to showcase their work to the 3.6 million fans on Pepsi?s Facebook community. The films will then open for voting, post which it?s first, second and third winners will be selected. Apart from the three winners getting a monetary reward, the first winner will also bag an opportunity of getting an internship at a reputed Film Production Co.

Moreover, music is everyone?s love and yes entertainment is youth?s passion? Pepsi brought it alive for consumers ?Right Here, Right Now? with India?s first online, on-demand gig, #TheWorldsSmallestStage ? it was live streaming on the Pepsi?s site http://pepsiohyesabhi.com as well as Yahoo homepage! The gig featuring Raghu Dixit opened by the up-coming band Spud in the Box and allowed fans who could vote for their favorite Raghu Dixit song in real time - and guess what, Raghu performs it right away.

Commenting on the new initiative Homi Battiwalla, Senior Director ? Marketing (Colas, Juices and Hydration), PepsiCo India said, ?We launched our new positioning, ?Oh Yes Abhi!? in India recently which is being taken forward in its true spirit by our latest consumer engagement programme on social media. The Pepsi Shot 60 contest is aimed at giving amateur movie makers a platform to showcase their talent with a refreshing twist- ABHI. The contest challenged the youth to do something unconventional and we?ve seen great response with over 200 films in just 24 hours.?

He also added, ?The #The Worlds Smallest Stage brought together the impatient young music lovers and gave them an opportunity to experience their music demi-gods with a refreshing digital twist. The youth loves live gigs and we delivered just that for our fans on Facebook, Twitter and other platforms like Yahoo.com.?

?Today?s generation is an impatient one that demands instant gratification. And we set out to do just that. While Pepsi Shot 60 was aimed at the impatience every budding film-maker feels to get his or her first film out there, #TheWorld?sSmallestStage is probably the world?s first online, on demand concert. When you want to listen to a song, it is wonderful if the artist plays exactly that for you. Even in a live, on ground concert, the artists have a set playlist. In the online world, we changed that playlist from being pre-set to one that was based on audience demand. With over 10,000 people attending the concert virtually, Pepsi bridged the gap beautifully between online platforms and real world experience?, commented Prashanth Challapalli, Business Head ? Jack in the Box Worldwide.

For more information on participation details, terms & conditions, registration dates, etc. log on to www.facebook.com/pepsiindia or http://www.pepsiohyesabhi.com/shot60/ and follow on Twitter (@PepsiIndia).