MUMBAI: Apollo Munich health insurance is committed to bring world class health care within the reach of every individual and has the vision to be a trusted leader in the health insurance sector by providing innovative health insurance solutions to the citizens of India.

The brief from Apollo Munich was to effectively communicate the importance of clear and trustworthy health insurance procedures and give the consumers simple but important reasons to opt for Apollo Munich health insurance. The OOH campaign was intended to support the ongoing TVC which has Sourav Ganguly stating vital reasons to choose Apollo Munich health insurance. The campaign banked upon its simplicity and a strong copy which showcased the benefits of Apollo Munich health insurance such as ?Fastest Claim Settlement? and ?50% No Claim Bonus In One Year? etc.

The idea was to increase brand visibility and showcase the differential benefits of taking Apollo Munich health insurance. The challenge was to execute close to 450 units of media in one day which included 250 bus shelters across Mumbai and other sites in more than 12 cities across India. The parameters were Good/Clear visibility sites and massive reach across all cities. The complete support to the TVC was through OOH and it was very critical to round off the entire campaign.

Apollo Munich has also launched a face book campaign ?Spot Click And Upload? in which they are urging people to upload pictures of the outdoor hoardings. The lucky one will get a Sourav Ganguly autographed cricket bat. The campaign had excellent reviews and good words from the client, agencies and consumers alike.

Speaking about the campaign, Antony Jacob, Chief Executive Officer, Apollo Munich Health Insurance said, ?Yes Apollo Munich campaign effectively communicates to the Indian audience, Apollo Munich?s clear strengths - great products and valuable services. Customer focus groups conducted over the past year have revealed that customers look for clear wordings, transparent procedures and processes and value for money while choosing health insurance products. Hence the new campaign focuses on each of these three focal points.?

Commenting on this, Mandeep Malhotra, President, DDB MudraMax said, ?Keeping it simple is the key media strategy used for Apollo Munich. We chose to Geo target and take prominent sites in communicating the ease and transparency provided in the policy. Apollo Munich has been my favorite brand with likes of Discovery and Reebok that I have been associated with in the past.?

Mumbai: With International Women?s Day fast approaching on 8th March, 2013, BIG CBS LOVE, the No.1 English GEC amongst young urban audiences, is all set to woo viewers with a 10-hour marathon called ?Show Her The Love?. The special will showcase top-rated shows like ?The Good Wife?, ?America?s Next Top Model? and ?The Game?. Starting 11am, BIG CBS LOVE will showcase the power, glamour and spirit of a woman through the shows which capture the essence of womanhood in celebration of Women?s Day.

Kicking off the Women?s Day special feature of ?Show Her The Love? will be Primetime Emmy award-winning drama, The Good Wife will air between 11am to 3pm while highlighting a true ?Power Woman?. With inspiration and charisma taking the forefront, The Good Wife showcases the story of a complete woman played by actress Julianna Margulies who balances home and work with great ?lan. The series will be followed by the multiple Teen Choice Awards winning show, America?s Next Top Model between 3pm and 7pm. Featuring a woman?s inherent traits of passion and a diva-like attitude, the show, with host Tyra Banks, is a must watch for all aspiring to be the ?Glam Woman?. The ?Show Her The Love? special also cherishes the characteristic traits of women through NAACP Image Award winner for Best Comedy Series, The Game which brings forth the ?Spirit Woman?. Full of love, fun and always in high spirits, this show which will air between 7pm and 9pm celebrates the all-round woman. ?Show Her The Love? will be promoted extensively across digital mediums while engaging audiences on social media platforms.

Mr. Anand Chakravarthy, Business Head - BIG CBS said, ?Show Her The Love is the perfect way for our audiences to cherish the spirit and essence of womanhood this Women?s Day through some of CBS?s
award-winning shows which have strong female protagonists. We have carefully selected shows which showcase the various personalities of these TV characters and are confident that the special will not only appeal to the viewers, but also enable our advertisers to further engage with their target audiences.?

The Women?s Day special featuring award-winning shows The Good Wife, America?s Next Top Model and The Game, called ?Show Her The Love? will air on March 08, 2013 from 11AM to 9PM exclusively on BIG CBS Love.

MUMBAI: A franchise so big that it captured the world, a series so influential that it sparked a new religion and a phenomenon that has grossed over 27 billion dollars, making it the 60th richest country in the world in terms of GDP. This worldwide sensation is none other than - Star Wars. Almost something of a cult for die-heard fans, Star Wars has influenced generations for over three decades.

This March, viewers will get a chance to experience Hollywood?s most ambitious story told across six blockbuster movies for the first time in HD on India?s No. 1 Hollywood Movie Channel ? MOVIES NOW. Viewers can travel to a galaxy far, far away and experience George Lucas?s visionary world in the series that redefined Hollywood filmmaking. The six-week celebration of the greatest sci-fi franchise of all time begins on 7th March - Samsung Galaxy Grand presents Star Wars in HD, every Thursday @ 9 PM only on MOVIES NOW.

This trendsetting movie has set the benchmark for many of Hollywood?s icons. The legendary Darth Vader has been voted the Ultimate Villain of all time. The background score has been voted the Most Memorable Film Score of All Time by the American Film Institute. And the franchise itself continues to top Best Movie lists on popular demand. While the movies are a huge phenomenon in the West, they are all set to take India by storm this year. The marketing plan will target relevant platforms and will ensure high visibility and create an impact like never before.

Marketing activity highlights:

• Over 3000+ spots on all National and regional channels taken
• Outdoor and OOH presence across Mumbai, Delhi, Bangalore, Kolkata, Chennai and Hyderabad
• High impact innovations to support the high frequency outdoor campaign
• Tie up with Caf? Coffee Day, which enables an outreach to the youth across all 8 metros ? Special Star Wars games designed to engage customers
• Engagement with over 5 mn digital audience through facebook, digital games, apps and digital plan
• Through a mega facebook contest MOVIES NOW has special edition original Star Wars Darth Vader light sabers that will be up for grabs for a select lucky few.

MOVIES NOW gives its viewers an astounding experience of this sci-fi adventure all through March, every Thursday at 9pm.

New Delhi: Zee News salutes the exemplary courage of yet another victim of police brutality, and is the first among media houses to give voice to her plight. In an appalling incident, a young woman was publicly assaulted, and brutalized by the Punjab Police, in Taran Taran district of Punjab. Zee News remains firm in its resolve to demand justice for the victim. The latest atrocity does nothing to change the perception that authorities remain interested in only paying lip service to the cause of securing rights of women in the country, while little change is effected on the ground.

Zee News has also taken the initiative in asking its viewers to raise their voice against such atrocities and induce change by giving voice to those who are ignored by the mainstream. In keeping with its adopted philosophy of Soch Badlo Desh Badlo, Zee News has consistently endeavored to inform its viewers about the facts of the case, in a transparent and non-partial manner, building consensus for action against those who openly flout the law.

Zee News broadcast ?Kab Badlegi Soch-Sharm Karo? on 5th March, a special show apart from covering the shocking incident in its regular news bulletins. Through participation of spokespersons for women?s rights, as well as other social commentators, Zee News urged its viewers to not only oppose violence against women, but also build consensus and condemned the unquestionably barbaric action of the Punjab Police. Former IPS officer, Kiran Bedi joined Zee News in not only condemning the entire incident in the strongest terms possible, but also offered constructive suggestions about starting a campaign to provide justice to the victim. Mamta Sharma, Chariperson of the National Commission for Women also joined Zee News, saying that the NCW had taken cognizance of the entire episode and promised to pursue the matter with the highest authorities.

By giving a voice to the victim of the horrendous brutality, and giving her a space to air her grievances on a public platform, it was revealed how the victim was not only brutalized and humiliated by the police, but also how her family members were harassed by those charged with their safe-keeping. What was even more shocking was the fact that the victim had approached the police to register a complaint against her harassment. While personnel of the Punjab Police assaulted her with batons, as well as physically beat her up, in the process tearing her clothes, they did not relent even when she begged for mercy. Later on, according to the victim, after the media got wind of the details of the incident, they sought to bribe her.

Zee News firmly believes that by merely enacting laws, or allocating funds for safety of women in the country, those charged with their safe-keeping cannot claim to have fulfilled their responsibility. Zee News Editor, Sudhir Chaudhary said ?Unless an eco-system of accountability is manufactured and takes root in the country such despicable incidents will keep on occurring. We must stand by victims of violence so that they can stand tall, and demand justice.? Underlining Zee News? resolve to support such victims, Sudhir Chaudhary added that ?Zee News was the only channel in the country which aired the interview of the only eye-witness of the horrific rape that occurred in the nation?s capital in December last. By giving a voice to Nirbhaya?s friend, Zee News played its role of a responsible news channel and served the cause of justice.? Sudhir Chaudhary also promised similar resolve in the case of the Taran Taran victim.

MUMBAI: We are delighted to announce that Ogilvy Kolkata won Agency of the Year (India) and the only 2 Golds awarded at the 13th edition of Sangbad Pratidin Srijon Samman 2013. This is the only award ceremony to acknowledge excellence in Bengali advertising across India and Bangladesh, held on Saturday, March 2nd.

The event took place at the Rang Manch auditorium in Swabhumi in Kolkata.

O&M Kolkata stole the show with the most sought after title at the event.

The highlights of the evening for O&M Kolkata were also the 2 Gold won for Vodafone and MPS Group in the Design and Food & Beverages categories respectively. However, O&M Kolkata?s additional stripes also came from winning 10 Silver and 16 Bronze across 21 categories.

Commenting on the win, Sumanto Chattopadhyay, Executive Creative Director, O&M South Asia said: I am immensely proud of the Ogilvy Kolkata team. It is the only team in the city that has consistently won awards not just at the local but the international level as well. The Srijon Samman ?agency of the year? honour is only the latest recognition of Ogilvy Kolkata?s consistently sparkling creativity.

Navin Talreja, President & Geography Head, Mumbai & Kolkata, Ogilvy & Mather added: This is fantastic for Ogilvy Kolkata. As an agency, we pioneered language advertising in the country. Keeping that in mind and the spirit of culturally connecting with consumers, it is great that we have been chosen as the ?agency of the year? at the awards that recognises excellence in Bengali advertising. Congratulations to the team and a big thank you to all the clients who gave us the opportunity and kept faith in our recommendations.

For images of the event, please go to http://sangbadpratidin.in/pratidin/annochokhe.php#

MUMBAI: With two down, the Top 6 contestants brace themselves for an endearing task as the competition intensifies! The upcoming episode of Tresemme presents A Cut Above on zoOm will not only turn the tables but also eliminate the hairstylist who isn?t a cut above the rest!

The day begins with a ?mini task? which is not so ?mini? after all. As the Top 6 contestants get ready to give their models an artistic braid in an updo, the real challenge is brought to the fore. The hairstylists? creativity is put to test with a bouquet of props. The task will only be considered complete with a prop in the braid. Who will braid it right and win the ?advantage? for the eliminations?

After an enriching expert session with mentor Natasha Negamwalla, the elimination task will see the Top 6 sweating it out to get the perfect ?red carpet look?.

Who will sashay down the red carpet and who gets shown the door? Will the winner of the mini-challenge use the ?advantage? wisely?

Catch the drama unfold on Saturday, 9th March at 9 pm only on zoOm ? India?s No. 1 Bollywood Channel

Repeat Telecast on Sunday, 10th March at 10 pm