MUMBAI: Bollywood Star Jacqueline Fernandez visited Garuda Mall in Bangalore to promote the ? Get Sri Lanka?ed ? campaign, a three day tourism promotion campaign organised by the Sri Lanka Tourism Promotion Bureau. The ?Get Sri Lankaned campaign? will also be launched at Garuda Mall in Bangalore which will provide consumers with the opportunity to taste Sri Lankan food, get a glimpse of Sri Lankan Culture and traditional dancing, while DJ?s and Entertainers will interact with the audience. Live games will be organized.

The ?Get Sri Lankaned? campaign will also be held in the other cities namely Delhi, Mumbai,Hyderabad, Cochin and Ahmedabad.

Sri Lanka Tourism, under the Ministry of Economic Development, has organized this event in partnership with state associate partners such as Export Development Board, Sri Lankan Airlines, Sri Lanka Cricket, Sri Lanka Tea Board, National Gem and Jewelry Authority, Sri Lanka Convention Bureau, Sri Lanka Handy Craft Board(Laksala), and Sri Lanka Tourism Development Authority. Taj Hotels and Palaces ,Sri Dalada Maligawa,Kandy , Tourists Hotel Association Of Sri Lanka(THASL),Sri Lanka Association of Inbound Tour Operators(SLAITO), Association of Small and Medium Enterprises in Tourism (ASMET) , to taste the extraordinary difference ? Edna Group, Crowning Success - Ceylon Biscuits Limited, Avirate, World class table ware- Dankotuwa porcelain,The hall mark of Luxury Ayurveda-Spa Ceylon, Your Ultimate Choice in Tableware - Noritake, Sri Lanka?s fashion statement - Prasanna Bathik,Welcome to a new world of tea - Dilmah Tea, The Finest Ayurveda Resort & spa - Siddhalepa, the vide verity of jewellery for your needs - Stone & String, premier international airline - Jet Airways, The best of Woven - Divulapitiya Handlooms, join as the associated partners for this joint promotion campaign. Sri Lanka High Commissioner to India H.E Prasad Kariyawasam and Dr.K.Sudakar Honorary Consul in Bangalore have also assisted in organizing this joint promotion campaign in India.

SLTPB believes that the upcoming city based campaign series in India will help the country to capture a slice out of the vastly growing outbound travelers of India. According to the UNWTO, Indian outbound tourists will rise to 50 million by 2020, while in 2011 this number stood at 14.21 million.

MUMBAI: Midas Touch Consultants has been awarded the ?Best Social Media Agency? by the Global Youth Marketing Forum - Social Media Summit & Awards held at Taj Lands, Mumbai recently. Midas Touch was honoured by a special jury award for its social media excellence. Every year, the event has been recognizing many Youth Experts, Marketing Professionals & Brand Specialist across India.

Speaking on this occasion, Radha Giri, Chief Executive Officer, Midas Touch Consultants said, ?It is great to be recognised as one of the best social media agencies by the jury. It has been our objective to create a culture of social media within organizations; which is not about just using social networking tools but actually being ?social? and only that can create a long lasting impact. Indian brands have started to recognise the importance of social media to enhance user engagement. It is indeed a privilege for us to be associated with well known brands across industries to define and execute their social media strategy and help them achieve their business goals.?

Radha Giri, the brainchild behind the company Midas Touch Consultants, has been a university topper throughout her academic career and as the CEO of Midas Touch, she helps business owners translate their passion into a profitable business with effective use of online media. Her expertise in consulting their brand partners to use latest online tools and technologies to provide effective and successful online marketing solutions have left long lasting impact for the clientele. Apart from being the co-author of the eBook ?Are you Socially Shy?? she is also a regular contributor on various knowledge sharing platforms where she writes on social media and online marketing. Her determination and hard work speaks for her success that comes from her decade long experience in the areas of digital marketing and product management.

Talking about the social media ecosystem, Radha further adds, ?While most of the social media platforms are free and easy, to use them optimally for business requires in-depth understanding of how businesses work, high creativity and deep knowledge of strengths and weaknesses of the platforms. With the ever evolving culture of social media, the brands need a rock-solid social media strategy which aligns with their business objectives. This should go beyond just posting updates on social media platforms but instead, should be a well thought plan and flawless execution. ?

Midas Touch strives to carve a niche in the industry by identifying and using the latest state-of-the-art online marketing techniques. Some of its well known clients include Quick Heal Technologies, Nihilent Technologies, Clear Concepts Knowledge Services & Jagran Solutions.

MUMBAI: Zee TV went all out to provide a national platform for India?s acting talent! A pioneer at introducing unique, homegrown non-fiction formats like ?Sa Re Ga Ma Pa? and ?Dance India Dance?, Zee TV launched a brand-new reality show ?India?s Best Dramebaaz? on 23 February 2013. The show is to put children in the age range of 5-12 years through a series of tasks and challenges that will groom them as actors and test their creativity, spontaneity and acting ability. On the occasion of its launch, the channel planned an innovative BTL activity that put a smile on the faces of people across Mumbai and Delhi. Zee TV distributed mithai to the family, friends and relatives of all the new-born babies tumbling forth into the world on February 23, the launch day of ?India?s Best Dramebaaz?.

This exercise was carried out at the maternity wards across several municipal hospitals including the J. J. Hospital, Nair Hospital, George Hospital, Neerjaa Children?s Hospital, Cama Albless Hospital in Mumbai and the Bhagwan Mahavir Hospital, Sanjay Gandhi Memorial Hospital, Deen Dayal Upadhyaya Hospital and the ESI Hospital in Delhi. Also, on the launch day, Zee TV had clowns and entertainers put a smile on every child?s face at many pediatrician?s clinics in Mumbai and Delhi.

Akash Chawla, Head- Marketing, National Channels, ZEEL said, ?Acting is something each one of us engages in, perhaps, without even realizing it. Children, without a doubt, are the most natural actors as they are simply not conscious of themselves. And ?India?s Best Dramebaaz? is based on the basic insight that there is a dramebaaz in every household. On the occasion of the show?s launch, we thought of welcoming the newborn dramebaaz?s stepping into the world on this day and spreading cheer through this small, sweet gesture. We?re also organizing clowns and entertainers to put a smile on the faces of cranky, irritable children at paediatrician?s clinics ? it?s more of a heart-led initiative for a show that has kids at its heart!?

Mumbai: R K SWAMY BBDO?s outstanding creative for Mahindra Lifespaces Table Calendar 2013 has won the Gold at Public Relations Council of India (PRCI) Awards. The PRCI recognizes excellent work done through the Annual Corporate Collateral Awards.

The calendar was designed around the theme of Sustainable Urbanisation. Using a distinctive and rich illustrative style coupled with pithy copy, leaf after leaf explains what sustainable urbanization is and how it benefits humankind and society at large.

Ms. Smeeta Neogi, Vice President, Marketing Mahindra Lifespaces, said, ?The annual calendar was created in keeping with the Mahindra Lifespaces philosophy of transforming urban landscapes by creating sustainable communities. The paper art visualization helped the philosophy come alive.?

S Narasimhan, Senior Partner, R K SWAMY BBDO, said, "The challenge was to capture the concept in all its complex dimensions and explain it in a simple manner. Each visual tells an important story and highlights the importance of sustainability. It was hard work, but the client saw its huge potential and supported us all the way?.

MUMBAI: Indigo Consulting?s Managing Director, Mr. Vikas Tandon, was awarded Digital Media Entrepreneur of the Year by WAT Awards. The first generation entrepreneur that founded Indigo Consulting in 2000 was presented the prestigious award by Chairman and National Creative Director - BBDO India, Mr. Josy Paul, on Friday, February 15, 2013, at the Orchid Hotel in Andheri.

This category of the WAT Awards recognizes individuals who demonstrate incomparable vision and leadership qualities, while innovatively utilizing digital technology to accelerate their business.

While the win has been a true testament of Mr. Tandon?s achievements within the industry over the years, he is determined that Indigo Consulting set even greater benchmarks of digital work. As he puts it, "We will continue to stick to our core strengths and do what we do best. But at the same time, we need to expand our horizons, taking cognizance of the very rapidly changing business environment, adding new capabilities, re-calibrating our business model, and measuring the quality of our work in new ways."

New Delhi : Life throws many challenges and tests us at the worst of our times. Many succumb under pressure and choose to surrender, but some refuse to give in. These brave few tackle all the obstacles and setbacks with courage and hope. IBN7, in partnership with Maruti Suzuki, honoured eight such fearless women at the second edition of Zindagi LIVE Awards.

At a glittering awards ceremony held at Taj Palace Hotel in New Delhi, Chief Guest, Delhi Chief Minister, Shiela Dixit felicitated the winners, who represent the triumphant spirit of India?s women. Acclaimed actor, Aishwarya Rai Bachchan also joined her to grace the occasion as the esteemed Guest of Honour.

IBN7 Zindagi LIVE Awards are an extension of an award-winning talk show of the same name on IBN7. The awards adhere to a unique process of selection where the IBN7 Editorial Board deliberates to finalise the winners, keeping in mind their heart-rending stories and inspirational endeavours.

The 8 winners who were honoured at the awards ceremony are:

? Ami B Shroff
? Hema Aziz
? Kiran Thakur
? Sabeena
? Amita Sharma
? Ummul Khair
? Karthika Annamalai
? Hena Nafis & Uzma Nafis

Speaking about the award, Ashutosh, Managing Editor, IBN7, said, ?We are delighted to have instituted Zindagi LIVE Awards which complements the strength of the human spirit. This year we honoured eight fearless women, who challenged social stigmas and taboos and chose the zeal of life.?