Mumbai: MTunesHD, India?s First Bollywood Music Channel in HD takes its ?Feel the music!? proposition another step closer to its viewers with their latest innovation aptly titled ON THE STREETS (OTS).

Launched in October with the YouTube sensation Gangnam Style, MTunesHD has since taken some of the most popular songs to its viewers to make them experience the channel USP first- hand. Aga Bai from Aiyyaa, Dil Garden Garden from Kya Superkool Hai Hum, Po Po Po from Son of Sardaar and most recently Sooraj Ki Bahon Mein from Zindagi Na Milegi Dobara are some of the other tracks that have made the people on the streets, feel the music! The videos are available online; e.g. http://www.youtube.com/watch?v=sIh9vIo1IV8&feature=plcp.

Commenting on the concept, Sunil Sahjwani, Group Creative Director, Pioneer Channel Factory said, ?OTS is the best way to capture the pulse of the viewers. Through the dance, style, humor and spontaneity, we capture emotions across TGs, reaching out to viewers and making them express how they feel the music. We?re looking to travel the length and breadth of the country with OTS.?

Adding to the above, Saravanan. P., CEO, Pioneer Channel Factory said, ?Keeping to our tag of pioneering music innovation, OTS is an initiative to involve viewers with the channel and make our music properties more interactive. While we play music on-air, we also take them on the streets to add to the ?Feel the music!? experience. More such interactive initiatives are being lined up in the times ahead. I take this opportunity to thank all music companies who have been enthusiastically supporting all our music innovations.?

While the concept was entirely conceived by the channel, the success of the initiative also depended on the cooperation of the music labels like TSeries & Universal who supported the activation whole heartedly.

Mr. Devraj Sanyal, MD, Universal Music India commented, ?Our association with MTunes ?On The Streets? (OTS) started with a bang. We brought in the global blockbuster ?Gangnam Style? for the first time on Indian Television screens through MTunes. Followed it up with a direct contact with the audience through OTS. The way the audience swayed, reacted & rode horses was maddening and reflects the power of the property OTS. Apart from our association with OTS, we will also be bringing in famous International & Indian music albums other than Bollywood to partner with the MTunes property which is aptly titled AlterNative.?

Mr. Vinod Bhanushali, President - Marketing, Media & Publishing at T-Series added, ?We are proud and happy to be associated with all the music innovations of MTunes. Their Latest innovation ?On The Streets? not only reaches our songs directly to the audience but also involves them, gets their instant reactions and adds value in popularizing our songs. We welcome such music innovations and would love to partner with MTunes on many more such innovations in future.?

The response to the initiative has been overwhelming with compliments on the idea, requests for participation, suggestions on other songs and overall appreciation pouring in from all quarters, both online and offline. The industry has been abuzz with the innovation and the channel promises more extensions to the series in the near future. Keep watching MTunesHD to see how people move to their favorite tracks ?ON THE STREETS?, and other such clutter- breaking programming. Feel the music!

MUMBAI: The innovative campaign that saw ?Missing? posters, ads and newspaper reports across cities looking for ?Missing NRI girl Gauri Bhosle? was the talk of the town since the past 20 days. The curiosity of thousands of people across India was put to rest as STAR Plus finally revealed the real identity and story behind the ?missing? Gauri Bhosle in its brand new show ?Mujhse Kuch Keheti Hain Yeh Khamoshiyan?

Gauri Bhosle, as the debut episode revealed, is the lead character of the show that is centered on her journey in finding her roots amid her family in Kolhapur. The show begins with Gauri caught up in her wedding preparations in London, eagerly waiting for her family to fly down for her wedding from India ? the family she has never met before. But to her disappointment they don?t show up. Her desire to meet her family takes her out to travel to India and find them.

?In sync with the STAR Plus philosophy, ?Rishta Wahi Soch Nayi?, Khamoshiyan looks at how the young generation today wants to return to their roots ? find out who they really are, and learn more about their own cultural and family backgrounds. This generation will surely relate to Khamoshiyan where they find a familiar story,? says Nachiket Pantvaidya, General Manager, STAR Plus.

Khamoshiyaan has been produced by Trilogy Krikos production house and directed by Hemant Deodhar, and sees popular actors Mrunal Thakur as Gauri Bhonsle, Mrunal Kulkarni, Shruti Ulfat, Mohit Sehgal, Nirav Soni, Kabir Sadanand, Resham Tipnis, Tushar Dalvi amongst others.

Tune in to Mujhse Kuchh Kehti...Yeh Khamoshiyaan from Monday to Friday at 7.30 pm to know more about Gauri Bhonsle?s real story.

MUMBAI: All it took was a call from Aditya Chopra to transform the career graph of this talented documentary filmmaker Kabir Khan. This week on Bollywood Storytellers, Kabir Khan takes us through his film making experiences and the beginning of his dynamic journey in Bollywood.

His first film Kabul Express still remains close to his heart. Taking cue from his own experiences, Kabir portrayed how borders and boundaries are actually in our minds. This auto-biographical movie chronicled his experiences in Afghanistan during the making of a documentary. With his inimitable storytelling skills, he changed the way we look at cinema and carved a niche in Bollywood for movies with untold stories. Since then, there has been no looking back for Kabir Khan.

Kabir truly regards his mainstream directorial successes to his experiences as a documentary filmmaker. His recent Box-office success, Ek Tha Tiger, gave Salman Khan his biggest hit till date. This romantic thriller woven around two secret agents is his most ambitious and successful project till date.

This week on Bollywood Storytellers, Kabir Khan narrates his success story and what it takes to make quality cinema.

Catch this unstated entertainment mogul on Bollywood Storytellers on Monday, 19th November, 2012 at 8 pm with a repeat telecast on Wednesday at 7:30pm and Sunday at 2pm only on zoOm ? India?s No. 1 Bollywood channel.

MUMBAI: Deploying 15 Cleaning & maintenance vehicles and a team of 65 skilled workers for the initiative

JCDecaux, the 1st largest outdoor advertising specialist in the world, the market leader in Europe and number 1 in Asia Pacific in collaboration with the New Delhi Traders Association and the New Delhi Municipal Council carried out a massive clean-up drive in the heart of the city Connaught Place with an emphasis on cleaning the roads, pavements and walkways of the premier shopping area in the national capital where

15 Cleaning & maintenance vehicles and a team of 65 skilled workers were deployed to carry out a cleaning drive in the inner circle of CP. These vehicle were equipped with state of the art cleaning tools which were used to clean the pavements and the walkways in front of the shops in CP inner circle. The main objective of this drive was to contribute to the upkeep and maintenance of the crown jewel of NDMC and to increase awareness amongst the public towards keeping our public spaces clean & maintained.

Mr Pramod Bhandula, MD JC Decaux, said ?The festival of Diwali is one of the most important celebrations for the country and Connaught Place is one place everybody in Delhi frequents for shopping. Diwali is also a time when the market becomes exceedingly dirty, which is why we carried out the campaign.?

MUMBAI: The most awaited Crime series, CSI Miami, is back with its finale season on AXN. CSI: Miami Season 10 is a spin-off from ?CSI: Crime Scene Investigation? that revolves around a South Florida team of forensic investigators who use both cutting-edge scientific methods and old-fashioned police work to solve crimes. The popular cop show?s finale season premieres on AXN on Monday, 19th November, 2012, 10 pm onwards.

Horatio Caine (David Caruso), a former homicide detective, heads a group of investigators who work crimes amid the steamy, tropical surroundings and cultural crossroads of Miami. Caine often relies on a mix of gut instinct and the more straight-forward evidence.
 

MUMBAI: STAR Movies, India?s leading English movie channel, brings you the much awaited Hollywood adventure drama ?Life of Pi? on the Star Movies Red Carpet! The film that premieres on Star Movies Red Carpet one day before its official release in India on Thursday, 22nd November 2012 at select theatres in Mumbai, Delhi, Kolkata and Bangalore.

Based on the best-selling novel by Yann Martel, ?Life of Pi? is a magical adventure story centering on Pi Patel, the precocious son of a zoo keeper. Dwellers in Pondicherry, India, the family decides to move to Canada, hitching a ride on a huge freighter. After a shipwreck, Pi finds himself adrift in the Pacific Ocean on a 26-foot lifeboat with a zebra, a hyena, an orangutan and a 450-pound Bengal tiger named Richard Parker, all fighting for survival. Don?t miss your chance to be a part of the premiere.

To participate in the Star Movies Hollywood Premiere experience, viewers have to participate in a simple contest and answer questions that will be broadcasted on Star Movies and their India Facebook page (www.facebook.com/StarMoviesIndia). Lucky viewers will get the unique opportunity to attend the exclusive premiere screening of the latest upcoming Hollywood movie title.

Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. Continuing their commitment of bringing the most awaited and acclaimed Hollywood titles along with engaging Indian fans with the launch of this exclusive, one of its kind on ground property. Star Movies, India?s leading English movie channel, introduced Star Movies Red Carpet - an initiative that brings exclusive screenings of the most awaited Hollywood Titles for their fans a day prior to their official theatrical release by leveraging the strength of their studio tie ups.