Mumbai: From the house of Shakti Samanta, the director and producer of Rajesh Khanna?s first three hits ?Aradhana?, ?Kati Patang? and ?Amar Prem?, rolls out his company Shakti Film?s latest film ?Yeh Jo Mohabbat Hai?. The movie, which releases on August 3 worldwide, also happens to be the acting debut of Samanta?s grandson Aditya who plays the lead.

The film is a dramatic love story that Aditya hopes will open up Bollywood?s golden gates for him like his grandfather?s ?Aradhana? did for the first Bollywood superstar Rajesh Khannna. The film?s star cast includes Rati Agnihotri, Mohnish Bahl, Nazia Hussain, Karishma and Farida Jalal. The trailer of the movie has already hit small screens (TV), online and print.

For the film?s outdoor promotion, Global Advertisers has designed a promotional campaign in and around Mumbai that includes some of its best hoardings. Global, the leader in outdoor film promotion and publicity, owns the most prestigious hoarding sites in Mumbai. Global?s media strategies include hoardings, transit media like bus, railway and airports, and value added services online that include promotions through facebook, twitter and blogs. In addition, Global also dispatches SMSes and direct mailers to its 10 Lakh HNI clients updating them of the latest updates.

Speaking on Global?s role in the promotions, Sanjeev Gupta, MD, Global Advertisers, said ?We still remember the classic movies directed by Shakti ji. His incredible work propelled Rajesh Khanna to stardom and made him the star he eventually became. We are delighted to be associated with the cast and crew of ?Yeh Jo Mohabbat Hai?. We wish them the very best and hope that the movie is a terrific success at the box-office.?

MUMBAI: Reliance Home Video and Games has released the home video of the biggest blockbuster of 2012 Rowdy Rathore.

Speaking about the success of the film, Akshay Kumar spoke about his love for action films, "I am looking for such opportunities in the future as I love doing action and it is my favorite genre". He also kept the option open for the possibility of a sequel of Rowdy Rathore, should the producers come up with something.

On her part, Sonakshi Sinha spoke about her experiences while shooting the film and the fact that media and fans had started identifying her as Akshay?s lucky charm now that they had a couple of movies together.

Reliance Entertainment CEO Sanjeev Lamba spoke about the good relations with UTV Motion Pictures and how Reliance Home Video & Games had launched some of the most successful movies featuring Akshay Kumar and Sonakshi Sinha.

Siddharth Roy Kapoor spoke about the successful association with Reliance Home Video & Games and briefed the media about their forthcoming plans.

The customers shopping at Crossword has a delightful experience of interacting with Akshay & Sonakshi, who graciously fielded various questions about their lives.

Viewers can now enjoy the film on Blu-ray, DVD and VCD. While the Blu-ray costs Rs 799, a DVD costs Rs 299 and VCD costs Rs 125. All formats will be available across all major home entertainment stores in India.

MUMBAI: 9X Jalwa, the Timeless Bollywood Hits Music channel from the 9X Media Group, will air a special show called Timesless Rafi as part of the Jalwa Jubilee Hits music segment, on Tuesday, 31st July 2012 at 10 pm. A tribute to music maestro Mohammed Rafi on his 32nd death anniversary, Timeless Rafi will showcase Melodious Music, Great Interviews and Amazing Trivia on this greatest Indian male playback singer of all times in the Hindi Film Industry. Besides the one-hour special, 9X Jalwa will also air Mohd. Rafi songs throughout the day, on Tuesday, 31st July 2012 across all music time bands on the Channel.

Speaking on this initiative Amar Tidke, Sr. VP & Content Head, 9X Media Group said ?We are pleased to put together a special show called Timeless Rafi, on the legendary playback singer, Mohammed Rafi. This one-hour special and the dedicated music bands on 9X Jalwa will be an absolute treat to viewers and fans of the music maestro.?

Timeless Rafi will air on 9X Jalwa at 10 pm on Tuesday, July 31, 2012. The show will have a repeat telecast on Sunday, 5th August 2012 at 10 pm. Music band ? Oh La La Yahoo Nights will also air Mohd. Rafi songs on Friday, 3rd August at 10 pm. Viewers can also watch the show on the internet as it would be streamed live on the Channel?s website ? www.9xjalwa.in

MUMBAI: After the successful release of 101 Mohd. Rafi Hits featuring solo songs of Rafi Saab last year on his death anniversary, Shemaroo now brings forth his duets (video songs) spread across 5 decades (from 1940s to early 1980s).

101 Mohd. Rafi features some of the finest work of the legendary singer. Rafi Saab?s duets with Asha Bhosle and Lata Mangeshkar like Tere Husn ki Kya Taarif Karoon (Leader) and Chhup Gaye Saare Nazaare (Do Raaste) to Yaar Chulbula Hai (Dil Deke Dekho) to Goriyan Kahan Tera Des Re (Caravan) are some unforgettable melodies that have cut across the boundaries of time.

His songs with other female singers like Suraiya, Geeta Dutt, Suman Kalyanpur, Sulakshana Pandit, Usha Mangeshkar and Usha Timothi are no less appreciated till date and form a part of this pack.

He sang several duets with other male singers and a few of his cherished duets with Kishore Kumar, Mukesh, Manna Dey, Bhupinder, Narendra Chanchal are also featured in the DVD.

The other highlights of the compilation are rare songs like Rafi saab singing Ta Ra Ri Ta Ra Ri for Raj Kapoor in Dastaan or the qawwali from Jabse Tumhein Dekha Hai which features Shammi Kapoor and Shashi Kapoor together on screen. Duets from films like Do Premee, Dharam Kanta and Deedar-E-Yaar, which released after Rafi Saab?s death on 31 July, 1980 have also embellished this unique collection.

Shemaroo releases 101 Mohd. Rafi - a 3 DVD pack to commemorate Mohd. Rafi on his 32nd Death anniversary on 31st July.

Mumbai: What is your surname? What does your father do? Where do you stay? Which school did you go to? Are you a south Indian or a north Indian? Are you a vegetarian or a non vegetarian ?

Such questions have become a filter, reasons for qualification or disqualification and grounds for the rampant discrimination in our society. In this context, it is important to underline the role of ?Knowledge? which is perhaps the greatest leveler ? a force which can successfully overcome all these biases.

With THE POWER OF knowledge as the central theme, Sony Entertainment Television today announced yet another path breaking marketing and communication campaign ?Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai? as the communication theme for the upcoming season of the most popular game show on Indian television ?Kaun Banega Crorepati?2012.

Speaking on the campaign, Danish Khan, Senior Vice President & Marketing Head, SET says, "This year?s KBC campaign celebrates the power of knowledge ? a great leveler in our society, also a potent change agent. Our brief to Leo Burnett was to bring this thought alive with real people in real context. The campaign?s philosophy is a common man?s philosophy and is relevant to today?s India. The campaign thought captures the core value of the show. We aim to reach out to a larger set of audience and provide common man a unique chance to change his destiny.?

After launching award winning campaigns for KBC in the last two seasons ?Koi Bhi Sawaal Chhota Nahi Hota? and ?Koi Bhi Insaan Chhota Nahin Hota?, this year SET brings forth an interesting point of view on the various biases that our country is plagued with. The campaign is conceptualized by Leo Burnett, the creative agency for Sony Entertainment Television.

Nitesh Tiwari, National Creative Resource, Leo Burnett, Mumbai said," Having done two successful campaigns in the past i.e. ?Koi bhi sawaal chhota nahi hota? and ?Koi bhi insaan chhota nahi hota? it wasn?t an easy task for me and my team to come up with something equally interesting, if not better. Thankfully, we have a client who understands that good campaigns need to be given the time they deserve. So we were given enough time to struggle till we arrived to this thought."

The thought is delivered in its characteristic style, will pan out with four films each with a distinct story talking about the biases of gender, lineage and language, showcasing different characters and their situations in life that will engage, entertain and bring alive the core thought of this season?

This insight will be woven into a 360 degree campaign of television commercials including print, OOH and online advertising featuring Mr. Bachchan. The challenge for SET, as well as Leo Burnett, is to raise the bar from the benchmark that SET created for itself last year with the award winning campaign ?Koi Bhi Insaan Chhota Nahi Hota?, which won many accolades, awards, popularity, soaring ratings and hearts.

The director of these series of spots is Amit Sharma from Chrome pictures and they have created a series of resplendently executed films, which are sure to strike a chord with the audience.

Anup Vishwanathan Executive Vice President, Leo Burnett, Mumbai said, "The KBC campaign identifies with the hope that people have in them. And that?s the factor we wanted to leverage in our campaign. This is also in sync with brand SET that is all about positive emotions.?

MUMBAI: Scarecrow has roped in Agnee, one of the country?s most popular bands to create a unique music video to promote one of its brands. In the teaser phase, which is currently on, a silent music video is put up on the band?s FB page. Fans and participants are given a unique chance to reveal the lyrics, by lip-reading the artists performing in the video. Through a specially designed app, fans can actually type in the words that they guess. On submitting, every user gets a score on the correct words revealed and more interestingly, the correct words get unmuted in the original video! So the next time the user plays the video, only the words which he/ she guessed right are heard!

During the teaser phase, various clues are being offered to the participants. Like videos, in which Mohan and Koco (the bands key members) play dumb charades using the lyrics!

The video, within 3 days of its launch, has already witnessed close to 85,000 views.
The video with the lyrics and the brand will be revealed on Monday, i.e. July 30th, 2012.

Agnee:

Mohan & Koco

Scarecrow Team:
Manish Bhatt, Founder Director
Arunava (Joy) Sengupta, Founder Director
Raghu Bhat, Founder Director
Sarvesh Raikar, Creative Director
Amitabh Sreedharan, Associate Vice-president
Kapil Tammal, Executive Creative Director
Ankit Dembla, Creative Supervisor
Diana D?souza, Copy Supervisor
Sushant Dharwadkar, Copy Supervisor
Lalit Sakurkar, Sr. Art Director
Amrita Sarkar, Account Executive

Developers- Anveshan Technologies:
Onkar Bhosle, Co-Founder
Nimit Shah, Technical Director

Production house- Dreamcatchers:

Producer : Kirk Jacob
Director : Manoj Mane
DOP: Ram