MUMBAI: Fast Trax Food has launched new products in their association with IPL team Delhi Dare Devils. The sports catering fast food chain has launched products like ?Delhi Daredevils Rolls?, ?Delhi daredevils Paneer Tikka Roll? and ?Delhi daredevils Chicken Tikka Roll?. It has launched special ?Kids Play Meal?, ?Delhi daredevils Merchandise? and ?Promotional offers? for IPL-5.

Fast Trax Food director Samar Qureshi said, "All the Fast Trax outlets are in the IPL mood and they are reflecting Fast Trax and Delhi Dare Devils association in every corner of the outlet. Fast Trax has become Delhi?s favorite joint within no time. Idea was to connect Delhi?s product with Delhi?s people. Earlier people were bound to go to bar and lounge to enjoy the IPL matches but now Fast Trax has created the platform for all age groups to enjoy and cheer for their favorite team at all Fast Trax outlets. We continue to fulfill our commitment of providing a menu of choice and variety to thousands of spectators, fans and families."

GMR Sports head-marketing Hemant Dua added, "Delhi Daredevils is delighted with the initiative taken by Fast Trax. At Delhi Daredevils, we attach great importance to connect with the fans. We are sure that all the fans will appreciate this step by the top Indian fast food brand."

Additionally, Fast Trax is running special promotional offers wherein consumers can stand a chance of winning original bats autographed by Delhi Daredevils Team Players or win free food items. The kids play meal has been launched with ?toy of the month? as Delhi Daredevils Hooter. Fast Trax has also launched Joint Delhi Dare Devils and Fast Trax merchandise like Cool Mugs, Glass Sippers, Sling Bags, Photo frames and wall clock at all the stores starting just Rs 80.

Fast Trax is also selling tickets of all Matches from selected outlets covering all four zones of Delhi (North, east, West and south).

Fast Trax is also the official food partner with Kings 11 Punjab Team.

MUMBAI: Diamond Comics has launched Diamond Daredevils Series in association with DLF Indian Premier League (IPL) leaders Delhi Daredevils.

This special series has been launched as full comics with all characters of Diamond Comics combined with Delhi Daredevils.

According to GMR Sports? head - marketing Hemant Dua this association is a step to stay connected with Delhi Daredevils fans not just during the IPL season, but throughout the year.

"We are thankful to Bradford License India team, headed by director Gaurav Marya and VP Chitra Johri, which has helped the Delhi Daredevils come together with Diamond Comics. BLI would represent this joint IP for further licensing in the field of digital, consumer products and marketing alliances," he said.

Diamond Comics MD Gulshan Rai said, "We have been entertaining people by creating comics for over four decades and it always exciting to be able to introduce new characters to the readers."

Loyal Software would help make the comics available on all technology platforms. Loyal Software CEO Lokesh Saluja said, "We have offered complete digital rights management services to Diamond Comics so that these could reach the now generation of children across many platforms used by a majority of today?s children ? PCs to mobiles to tabs."

MUMBAI: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4consecutive & exceptionally successful seasons in UP.

With the No. 1 Television Channel of the heartland ? BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab ? Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multimedia property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services. The auditions for BIG MEMSAAB will kick off in Mid - May.

BIG Memsaab - Season 5 promises to enthrall everyone as it brings women from different walks of life together to present their creativity and talent, be it singing, dancing, arts or crafts. Contestants from each city will be shortlisted through onground auditions and each city will host a finale.

Commenting on this Company Spokesperson said, "We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly with our audiences. Considering the success this show has seen for the last four seasons in UP, this was the right time to take this woman centric property to other parts of the country. We truly believe that there is immense talent amongst women, who may be housewives, but are looking for an opportunity to show the world what they are capable of. This platform is our tribute to this multi faceted woman, who inspires and amazes us always."

Mumbai: As India eagerly awaits the kick off of Aamir Khan?s TV debut with Satyamev Jayate, brand Airtel today announced its association with the show as title sponsor. Sponsored by Airtel, Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan - who will be hosting the show has also conceptualized as well as produced it. The show aims to tackle burning social issues and features the stories of real people.

Steered by actor-producer Aamir Khan, the soon to debut show Saytamev Jayate is all set to create a new wave in the world of reality television in India. ?As a brand for the masses, Airtel has always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today?s India. The theme of connecting with people across India is a common focus for both Satyamev Jayate and brand Airtel. We are excited to be associated with this show and look forward to the role it will play in entertaining the masses while bringing inspiring stories to the fore? said Bharat Bambawale, Director ? Global Brand, Bharti Airtel. Specifically for Satyamev Jayate, Airtel has reduced the cost of SMSes to the show from Rs 3 to Re 1 ? all revenue collected via SMS will be donated by the company towards charity.

Satyamev Jayate will be aired in over 8 languages across Star TV network channels and Doordarshan at 11 am on every Sunday starting 6th May 2012 - a first in the history of Indian television wherein a show will be simulcast on 9 channels including DD.

As part of this integration, brand Airtel will be associated with the show via integrations like Airtel 3G video calls to participants, exclusive availability of Satyamev Jayate title track on Hello Tunes for Airtel customers, transfer of donation amount to NGOs through airtel money etc. Channels airing the show are - Star Plus, Star Utsav, Star World, Star Jalsa, Star Pravah, Vijay TV, Asianet, ETV Telugu and Doordarshan.

Mumbai: Disney XD, the quintessential action and adventure destination brings to you a new live-action superhero series titled Heroman. Created by Marvel?s comic legend Stan Lee, the series will be telecast every Monday to Friday at 5 PM.

Heroman is an animated fantasy action series that follows Joey, an orphaned American boy wishing for a better life. Joey spends most of his days living with his grandmother in Center City, working a rather boring job in a restaurant while trying to make life a little bit easier on them. When a new toy comes out called the Heybo, Joey scrimps and saves to buy a brand new one, only to not have enough. Things turn around though when he finds a broken one. Things begin to change for Joey when his Heybo is struck with a bolt of lightning, turning the once broken toy into a giant robot with powerful abilities and electrical powers. Now gifted with the ability to control his christened Heroman, Joey utilizes his newfound superhero to battle an invading evil race of cockroach aliens called the Skrugg.

With a desire to become a hero himself, Joey works hard with Heroman to prove that he can be something more with his life. Now, Joey and Heroman are Earth?s only hope for survival against a militant alien invasion. Will they be able to save the world from the imminent threat? Catch the daring new series of adventurous battle with the mysterious aliens, from, Monday to Friday at 5 PM only on Disney XD.

Disney XD India: Disney XD is a multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television and online platforms. The programming includes series, movies and short-form, as well as sports-themed programming. For more information on Disney XD, please visit www.disneyxd.in

Mumbai: KA Hospitality Pvt. Ltd. the company that brought Hakkasan and Yauatcha, the uber-luxury world class restaurants to India appointed LinOpinion, the public relations division of Lowe Lintas as its communications and public relations partner in India. LinOpinion is tasked with building KA Hospitality, Hakkasan?s and Yauatcha?s media profile in Mumbai - focusing on raising awareness for the brands Hakkasan and Yauatcha and positioning KA Hospitality as the experts and leaders that bring a high-end lifestyle experience and cuisine to India.

On the engagement with LinOpinion, Jeetesh Kaprani, Vice President ? Operations, KA Hospitality Pvt. Ltd said, ?We are extremely delighted to partner with LinOpinion and are looking forward to a strong working relationship with the agency. LinOpinion displayed to us a sound knowledge of local media and deep insights on the understanding of the hospitality industry.?

KA Hospitality is a leader in luxury restaurant space and aims at bringing modern contemporary, uber-luxury world class restaurants to India. Hakkasan, India?s first Michelin starred restaurant & Yauatcha, a Dim sum tea house with a Michelin Star, the international brands under KA Hospitality, are movers within the category.

Commenting on the mandate, Ameer Ismail, Executive Director, Lowe Lintas and Partners, said, ?LinOpinion continues to be on a growth trajectory. This win is a testament to the excellent track record and quality of the bank of work executed in the area of hospitality. We are confident that we will successfully drive visibility for KA Hospitality and its brands in India and support the initiatives of the organization in taking a leadership position. We look forward to a long-standing work association with the company and its brands in India.?