Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand ambassador Mimi Chakraborty showcases ‘showstopper’ looks for the season.
The campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of customers. Running from September to October, it has already gained significant engagement on the brand’s social media platforms, particularly among West Bengal audiences, where Durga Puja is primarily celebrated.
Speaking about the new festive collection, Style Baazar CMO Siddhantt Khemani said, “While most fashion brands prioritize maximizing sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”
The brand has partnered with local influencers who shared their journeys of becoming showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed to embrace their inner showstopper by highlighting looks from Soshti to Dashami, impacting the fashion choices of audiences during the festive season.
“Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” shared Team Pumpkin, Kolkata business head Rashi Garodia.
The campaign has effectively expanded Style Baazar’s audience and increased online engagement. It has also driven significant footfall to Style Baazar stores across India.
