Mumbai: Switzerland Tourism builds extended recall in Mumbai yet again. Milestone Brandcom, a leading and fastest growing integrated OOH brand communications agencies in India, executes surreal campaign for Switzerland Tourism.

This campaign was an extension of their last campaign ?We do whatever it takes to make your holidays perfect? The core communication objective of the campaign was to fascinate & intrigue people with vibrant images of some the geographical diversity that can be found within Switzerland. The campaign tag line was ?Explore Switzerland? The company promotes Switzerland as a holiday destination in the world and the main focus of the campaign was to showcase the different destinations in Switzerland along with very special offers from tour operator partners in India

Switzerland, the playground of Europe, has been the dream destination for tourists for decades. Switzerland extending across the north and south side of the Alps, it encompasses a great diversity of landscapes ? shimmering glaciers, snowcapped mountains, lush meadows & beautiful villages. The climate in Switzerland is moderate, with no excessive heat, cold or humidity. Switzerland has more than 1500 lakes. The Alps running across the central-south of the country, comprising about 60% of the country‘s total area. Several glaciers are found among the high valleys of the Alps.

A media plan encompassing 170 media touch points spread well across a selection of formats covering high traffic & footfalls along arterial roads. There was an assorted mix of media touch points such as Billboards, Backlit Bus Shelters, Backlit Pole Kiosks, Large format Mall Facades. As part of the campaign, to further deliver the desired impact, an exceptional innovation was executed on a 30x20 billboard at a prime location in Mumbai ? Worli naka. The innovation was that of a cable car going skywards to & fro from the famous Mt. Titlis that stands tall at 10000 feet. The innovation was striking and strategically placed at one of the high traffic count trafic signals in Mumbai. It was visible to almost all vehicular & pedestrian traffic moving from South Mumbai to Central & Suburban areas of Mumbai ? the peak evening traffic movement in the city.

Commenting on the campaign, Imtiyaz Vilatra ? Founder Member & Managing Partner, Milestone Brandcom said ?The objective was to bring to light the mesmerizing diversity of landscapes Switzerland has to offer. The campaign aims at targeting the upper middle class who more often than not, invest in a good vacation, the company has come up with various attractive welcoming offers to Explore the immaculate beauty that Switzerland has to offer. The mesmerizing dream-like locations & attractive rates offered by the company, combined with the right media mix along key arterial routes helped in targeting the right audiences.?

?Top of the mind recall & clutter breaking innovations are what separate an ordinary advertising & marketing campaign from a successful one. The objective was to utilize the OOH space effectively and build presence and reach along key arterial junctions & traffic points in order to reach the right TG. The campaign, executed by team Milestone, left no arterial route or media without our brand presence. I believe the work done on OOH in Mumbai was a critical success factor. Milestone Brandcom has delivered an excellent campaign right from planning to execution,? Ritu Sharma, Interim Director, Switzerland Tourism.

MUMBAI: According to a research study done by MarketVision Research, a global market research company in collaboration with Majestic MRSS on Consumer Insights, products that most of the people cant live without is their mobile phones.

There were multiple mentions of Samsung and Nokia. Some people also mentioned their Smartphones. There were also mentions of shampoos (Head and Shoulders), perfumes, shades, body lotion (mostly Nivea). The luxury or high-end brands that were mostly mentioned were Gucci, Apple and Sony for their quality in technology, Levi Jeans and Jaguars and Mercedes in cars.

The objective of the research was to introduce MarketVision TV. MV TV is a set of small, short TV episodes filmed and edited by MarketVision, using pertinent and relevant topics in consumer and healthcare research, the company said.

Also, advertising involving humor or invoking emotions between a child and their care-taker like a mother or father or ads revolving around any relationship like that of lovers or student-teacher attracts more audience. Additionally, any product that has a Bollywood star as a brand ambassador is automatically trusted.

As per the findings, most of the Indian consumers do not purchase products online. They like to touch and feel the product in order to ensure its quality before actually purchasing it. They prefer getting information about the products but not buying it. The few that mentioned purchasing items online happened to be from those stores from where they had a good in-store experience or those who offer unconditional guarantees like- Levis, Pepe (Jeans), Allan Solly and HUL because they can be trusted. Mostly electronic products or cellphones are bought. Many consumers mentioned that they were afraid of fraud or hacking and would not purchase a product online if they had to submit their credit card information.

Also, Facebook will continue to increase the importance for the Indian consumer and as you develop a Facebook Communications strategy make sure that there is something in for them. Just like in US, Indian consumers love free samples and coupons.

Mumbai: With the promise of immersing its viewers into a complete Hollywood experience, MOVIES NOW conducted the Harry Potter Movie Magic Contest. The contest was a huge rage and garnered a mammoth response from the viewers. Out of the numerous entries received, 34 year old Mr. Santosh Bangera emerged a true fan and won himself, his wife & daughter, an exclusive all-expense paid trip to London! This is the first time any English Movie Channel has offered a trip of this scale to the Harry Potter Studio!

Description: Description: Description: Hogwart hallAn elated Santosh shared his experience after coming back ?The entire experience was just fabulous! Three cheers to MOVIES NOW for this absolutely fantastic tour! This is truly an experience of a lifetime, completely a magical trip for my family and me! It couldn?t get better than this! I got to click snaps with the flying car in the movies & most of the props. I couldn?t have ever given my daughter & wife such an experience considering it was my 9 yr old daughter?s 1st trip abroad & it was straight to the Harry Potter location. MOVIES NOW AND FOREVER.?

The Harry Potter experience sets are located just 20 miles from the heart of London at Leavesden. Santosh & his family enjoyed an official preview of the Harry Potter Studio. The Tour was a focus on the Harry Potter film series which has made the Studios its home for over 10 years. The Studio Tour reveals some closely guarded secrets that made Harry Potter the most successful film series of all time!

MUMBAI: Shemaroo Entertainment has released ?101 DUETS OF KISHORE KUMAR?, another addition in the 101 Series of original video songs.

The pack includes a rare treat for Kishore Da?s fans. It has a song where Kishore sings with his son Amit Kumar (Desh Premee) and his wife Leena Chadavarkar (Lover Boy) and to add the perfect icing to the cake the compilation ends with the last recorded song of Kishore Kumar "Guru Guru Aa Jaao Guru?" which he recorded for Waqt Ki Awaz with Asha Bhosle, a day before he expired in October 1987.

Kishore Kumar sang most of his duets with Asha Bhosle and Lata Mangeshkar which are still counted among his most remembered works. Teen Deviyan, Jawani Diwani, Aandhi, Kasme Vaade, Aap Ki Kasam, The Great Gambler, Yeh Vaada Raha, Kaalia are all featured in this pack. The pack also features his duets with other singers like Sulakshana Pandit, Mohd. Rafi, Mukesh, Alka Yagnik, Kavita Krishnamurthy, Alisha Chinay and many more.

Kishore Kumar followed the footsteps of his idol K. L. Saigal and became a singing star singing only for himself and occasionally for Dev Anand. But he turned to playback singing full time in 1969 after he lent his voice for Rajesh Khanna in Aradhana and Do Raaste.

New Delhi: BloombergUTV, India?s premier business news channel, presented the FINANCIAL LEADERSHIP AWARDS 2012 to honour the extraordinary Financial Leaders and Visionaries of India?s Financial Sector. The Hon?ble Finance Minister, Shri. Pranab Mukherjee and a host of other dignitaries from the industry presented the awards to winners.

The Financial Leadership Awards were bestowed on 20 corporates across Banking, Equity, Currency, Commodity, Insurance and Mutual Fund sectors. This year, BloombergUTV has instituted two new awards viz., ?Woman Leader of the Year? and ?Life Time Achievement Award? to recognise and honour the achievements and contribution of individuals from the sector.

Deepak Lamba, Business Head ? BloombergUTV, speaking on the occasion said, ?It is an honour and privilege for BloombergUTV that Shri. Mukherjee consented to grace the Financial Leadership Awards this evening. I would like to extend hearty congratulations to all the winners. This is the second consecutive year that Shri. Mukherjee joined us to honour and recognise the visionaries and achievers of the Indian Financial Sector, which is a testimony to the fact that these Awards are held in high esteem by all the stakeholders of the Indian financial sector.?

Mr. Deepak Parekh, Chairman ? HDFC has guided and nurtured the growth of HDFC to the conglomerate that it is today and was aptly honoured with the ?Life Time Achievement Award?. Ms. Shikha Sharma, MD & CEO ? Axis Bank was awarded the ?Woman Leader of the Year? award.

In the Banking Category, Axis Bank bagged the ?Fastest Growing Bank? award; Bank of Baroda won the ?Best PSU Bank? award; Karur Vyasa Bank won the ?Best Private Sector Bank; and Standard Chartered Bank won the ?Best Foreign Bank? award.

In the Insurance Category, HDFC Standard Life Insurance bagged the Life Insurer of the Year award; United India Insurance Co. Ltd. bagged the General Insurance of the Year - Public Sector and Bajaj Allianz General Insurance Co. Ltd. won the ?General Insurance of the Year - Private Sector? awards.

In the Mutual Funds category, HDFC Asset Management Co. Ltd. won the ?Best Mutual Fund ? Equity? award and Birla Sun Life Asset Management Co. Ltd. won the ?Best Mutual Fund ? Debt? award.

In the Broking Category, Religare Commodities Ltd. was awarded the ?Best Commodity Broker?; Nirmal Bang Commodities Pvt. Ltd. won the ?Best Emerging Commodity Broker? award; Motilal Oswal Securities Ltd. bagged the ?Best Equity Broker? award and SMC Global Securities Ltd. won the ?Best Currency Broker? award.

The Jury Panel comprised of well-known and highly respected personalities from the Indian Financial sector. The jury members were Ashok Wadhwa (Group CEO - Ambit Holdings), Keki Mistry (Vice Chairman & CEO - HDFC Ltd.), Shardul Shroff (Managing Partner - Amarchand Mangaldas), Ridham Desai (MD & Co-Head - Morgan Stanley), G N Bajpai (Former Chairman ? SEBI), Dr. Janmejaya Sinha (Chairman - Asia Pacific ? BCG), Shailesh Haribhakti (Exec Chairman & Managing Partner - BDO Consulting), Amarjit Chopra (President ? ICAI), Tamal Bandopadhyay (Dy. Managing Editor ? MINT), Kaushal Aggarwal (MD - Avendus Capital), Dr. Chiragra Chakrabarty (Director - Financial Advisory, Deloitte), Karthik Srinivasan (Co-Head - Financial Sector, ICRA) and L Shivakumar (Sr. Group VP & Head - Western Region ? ICRA)

The BloombergUTV Financial Leadership Awards were presented by MCX and powered by Sonata with ICRA as the Knowledge Partner, Taj Lands End as the Hospitality Partner and DSN as the OOH Partner. The detailed list of winners is annexed along with.

Mumbai: Bangaloreans witnessed football being played in a revolutionary new format inside a unique metallic cage at the City Finale of Pepsi T-20 Football. 224 amateur players showcased their game changing moves in front of the rising star of the Indian cricket team, Virat Kohli and other football fans at the Phoenix Market City Mall. The fever of football gripped the city as the Youngistaanis enjoyed the thrill of the sport. Friends and families of the players and other football fanatics were seen cheering the teams and celebrating every goal that was made. The crowd was seen enjoying the sport and the exciting environment comprising of music, dance and Pepsi.

32 teams of 7 players each played the knock-out matches of 20-minutes each and after a series of matches over Saturday and Sunday, the __________ team headed by Captain ______ emerged as the city finalists. This team will get an opportunity to represent Bengaluru in the finale scheduled to take place in Delhi in June this year. Final Game Changing team will be coached by an international football star and play football against the Indian cricket stars.

Homi Battiwalla, Category Director - Colas, Hydration & Mango Based Beverages, PepsiCo India said, ?We are delighted to see the excitement around the city finale and would like to congratulate the winning team on their success. Pepsi T20 Football takes forward the brand?s philosophy of Change the Game by taking football outside the conventional domain and giving it a refreshing twist. It?s a unique grassroots level initiative mounted at a never before scale in India that aims to take the excitement around the sport to the next level. We are delighted with the spectacular response for the sport here in Bengaluru and the city has truly Changed the Game?.

Congratulating the winning team and talking about the initiative Virat Kohli said, ?I would like to congratulate the winning team and to all players for putting forward an exciting game of football. I am glad that Pepsi is taking the initiative to popularize the sport in our country and hope that the Youngistaanis take forward the spirit and make it big?.

Pepsi T20 Football is a revolutionary new format for amateurs, which combines the excitement and fun of T20 style of playing with the speed, thrill and spirit of football. Amateur footballers between the age of 14 & 30 years were asked to register in 7-member teams at designated venues. Chennai already has its finale winning team and after selecting the finalists in Bengaluru, the league continues to Kolkata, Mumbai, Lucknow, Ludhiana and Delhi for similar knock out style matches over the next few weeks. A total of 8 teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ?Game Changers?. They will then get the opportunity to be coached by an international football star before they face the Cricket Stars at the Grand Finale.