MUMBAI: B4U Music will celebrate the birthday of Jeetendra on 7 April and pay a tribute to Shakti Samanta on 9 April. Both the programmes would be aired between 9 pm to 12 am on the respective days.

Jeetendra, born as Ravi Kapoor is better known as the Jumping Jack of Bollywood. He has a film career spanning 50 years. He was one of the fastest and best dancers of his time.

A versatile actor, Jeetendra has worked in different genres of cinema. Caravan, Justice Choudhary, Judaii and Himmatwala among other being some of his memorable films. His performance in offbeat films like Kinara brought him critical acclaim too.

Jeetendra is the chairman of Balaji Telefilms a leading production house that his wife Shobha Kapoor and daughter Ekta Kapoor look after as managing director and joint managing director respectively. His son Tushhar Kapoor is an actor.

Shakti Samanta was a renowned producer director who contributed some memorable films to Bollywood and gave some brilliant music too.

Aradhana , An evening in Paris, Kashmir ki Kali, Howrah Bridge, China Town, Kati Patang Amar Prem are some of his masterpieces.

Mere sapnon ki rani, Mera Naam Chin Chin Chu,Tareef karu kya uski, these melodies are the backbone of Bollywood music and this contemporary music thrives even after three decades and gives the current music trends stiff competition.

Three of his classics, Howrah Bridge, Aradhana and Barsaat Ki Ek Raat, starring Amitabh Bachchan and Raakhee, are to be turned into animation films by ?Pritish Nandy Communications.

Samanta received Filmfare Awards for Best Film for Aradhana, Anuraag and Amanush. He has also received several Lifetime Achievement awards, including the Zee Cine Award for Lifetime Achievement in 2002 and several other awards from Zee and other Indian organizations.

Some of his films have been shown at international festivals in Berlin, Tashkent, Moscow, Cairo and Beirut.

Mumbai: The success of Zee News, the nation?s most trusted news channel, has once more been acknowledged by the Limca Book of Records 2011-12. After its environmental campaign ?My Earth My Duty? was listed, the channel will find mention for organizing and executing India?s largest voter awareness campaign ?Aapka Vote Aapki Taaqat?.

Addressing the issue of decreasing voter percentage as a part of its responsibility as the fourth estate, Zee News rolled out the campaign to sensitize voters about the importance of voting to ensure a responsive, accountable and democratically elected government.

Launched during the Lok Sabha elections in 2009 with exclusive support from the Election Commission of India, the initiative registered phenomenal success. The drive continued to make waves in the Assembly elections of Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal, and the recent 2012 Assembly elections. Consequently, the public service campaign is acknowledged as one of India?s biggest and most credible voter awareness drives.

In an attempt to reach the grassroots of India, given the different cultures and lifestyles, Zee News left no stone unturned. The message was spread not just on TV, but also on Radio, Internet, Mobiles and other conventional mediums covering more than hundred cities and villages. To ensure wider & maximum possible reach, Zee News also brought together various reputed media organizations with just one objective in mind - to turn the world?s biggest democracy into a force to reckon with.

Speaking on behalf of Zee News, marketing head Mr. Rohit Kumar said, ?I am very happy that the initiative has been recognized, and has set standards for the industry to follow. In fact, to raise an issue that concerns people?s lives and turn it into a crusade has always been Zee News? forte. Aapka Vote Aapki Taaqat also dovetails with the channel?s belief that an empowered thought leads to an empowered nation.?

For more information, you may please contact: Ms Monisha Gupta (91-9891272725).One can also visit the following link for further details:
http://www.limcabookofrecords.in/subcategory_detailed.asp?cat=Government&id=14#

Mumbai: In a consumer study conducted by Ormax Media, 41% respondents felt that the Mumbai Indians team had the maximum chance of winning the fifth edition of IPL.

The study was conducted across 16 cities in India, among males and females in the age group of 15-34 years. The other teams in the top 3 are Chennai Super Kings and Kolkata Knight Riders.

The table below shows the ranking of all teams, based on the percentage of respondents who felt that the team had the maximum chance of winning IPL 5.

Ormax Media?s Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5 starts today. The first phase of this research involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. The study is being conducted across the six metros.

Speaking about both the studies, Shailesh Kapoor, CEO ? Ormax Media, said: ?There are two aspects tothe IPL property ? the cricket and the advertising. While Mumbai and Chennai are the current favorites, we?ll be tracking how this changes over the course of the tournament as well. The advertising aspect will be tracked using DAC, which is a now a popular tracking tool in the advertisers community.?

Mumbai: Mumbaikars on Wednesday witnessed a unique sight at a hoarding at Mahim Causeway. Godrej Interio showcased its Limited Edition sofas on the hoarding, which is 15 feet off the ground, the same hoarding saw a fashion show on top, Live. Real models performed a fashion walk showcasing real sofas, all on top of the hoarding that lasted for an hour. Ace designer Anita Dongre has designed the skins of the sofas on display.

The event was aimed at showcasing Godrej Interio?s Limited Edition designer sofas to a larger audience at a public place. Mahim Causeway was chosen for its location, position and the fact that over 3 lakh motorists drive down the road every day. The hoarding is located at a major signal where the traffic is static every five minutes for long durations of time.

Says Mr. Anil Mathur, COO Godrej Interio, ?We wanted to show Godrej Interio?s philosophy of innovation and creativity in real life, and to do it at a public place was to say that design and style is not meant just for the classes. Our Design HQ centre that produces high design products are meant for masses and is aimed at bringing about style consciousness among people in general. This was our inspiration for organising a fashion show atop a hoarding, 20 feet off the ground!?

Anita Dongre has designed the skins of Godrej Interio ?FreeStile? sofas put on the fashion show. The FreeStile sofa range comes from the stable of Design HQ, the Godrej Interio design centre and are a creative marvel. They are multiple unit modular sofas that can be arranged and rearranged for living rooms of different shapes and allows people to use their individual creativities rather than relying on the original shape of the sofas.

The FreeStile range comes in five designs, and with only 30 pieces produced for each design, it is a highly limited-edition designer collectible. The range is available at select Godrej Interio stores across India under the Design HQ sections.

Mumbai: Adding to the galaxy of globally celebrated speakers for Knowledge Seminars at Goafest 2012, the Goafest Committee announced three more names of speakers-Erik Vervroegen, International Creative Director, Publicis Worldwide; and Lucas Watson, Vice President, Global Sales and Industry Marketing, YouTube and Simon Wardle, Chief Strategy Officer, Octagon.

Commenting on the lineup of globally celebrated speakers for Goafest 2012 Knowledge Seminars, Mr. MG. Parameswaran, Member of Goafest 2012 Committee said, ?At Goafest 2012, we have brought together not just great speakers, but thought disrupters. Our main aim is to enable the transference of thought provoking ideas, radical enough to stimulate actions that truly stand the test of time.?

Mr. Arvind Sharma, Chairman, Goafest 2012 Organizing Committee added, ?We want the young minds to get an opportunity to engage in conversation with extremely distinguished personalities of the communications industry. Getting these stalwarts of the industry to speak at the Knowledge Seminars will prove a great learning experience for the younger generation and will encourage them to do great work.?

Goafest 2012 has received tremendous amount of registrations. The ?Marketing Wizards? initiative has been an instant hit with the young marketers and a lot more participation from young clients is expected this year.

Mumbai: After holding the Number 1 title in kids? Genre over the past 6 months**, POGO has added two more titles to its mounting heap of accomplishments.

POGO achieves the Highest GRP of 174 in almost the last 6 years in the kids? genre. (Cartoon Network earned 181 GRP?s in week 21 of 2006) Also, the premier of ?Chhota Bheem movie: Dholakpur to Kathmandu? delivered 2.4 TVR at Sunday 12:00 Hrs. It is the highest TVR of any movie or show in 2012. This combined has led to POGO dominating the viewership pie with 25.6% relative share.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, ?We are elated with POGO?s increasingly better performance, week on week, and the irrefutable contribution of Chhota Bheem in making the channel reach such a milestone. The response received from our viewers is nothing but an encouragement to continue to provide quality and engaging content so as to surpass these accomplishments.?