Mumbai: Disney XD has introduced a first-of-its-kind, three dimensional remote controlled model of Disney XD?s lead character Kick Buttowski - Suburban Daredevil as part of its consumer outreach programme in select markets across the country. A team comprising the best-in-class minds in design and robotics --- graduates from National Institute of Design (NID) and robotics students from Indian Institute of Technology (IIT) Powai, have created this unique model under the supervision of Disney?s creative team. Their unique creation ? a remote controlled life size model of Kick Buttowski on a skateboard is making appearances at malls across 10 cities in the next few weeks.

?Interactive experiences that connect with kids and families at multiple-levels have always been the centerpiece of our marketing activities. This first-of-its-kind innovation complements our recently launched language feeds in Marathi and Bengali which is a first for a kid?s channel,? said Bikram Duggal, Director Marketing, Walt Disney Television International India.

?Our consumer campaign with the moving Kick Buttowski and popular action superhero Spiderman on the back of a strong content push is already showing an upswing in the reach and GRPS of Disney XD in Hindi Speaking Markets (HSM),? he added.

This life like model skates unaided by itself towards kids, catching them by surprise and giving them a true Disney XD ?moment? of action comedy and adventure, all at once. The 3D model grooves to the music from the series soundtrack and has been worth catching at malls across the country.

The marketing team at Disney wanted to create a truly unique, memorable and world class experience of Disney XD for kids. The NID and IIT graduates were tasked to bring alive Kick Buttowski in the form of a life-sized action figure, keeping in mind his persona and physical traits, and add some fun and surprise element for kids and their families. This element of surprise gave birth to the idea of making him move around in the mall atrium and follow kids. This was made possible through the inputs of robotics students from IIT Powai who worked to attach a special motor with a remote control allowing Kick to tail kids around him on his skateboard.

Disney XD continues its prolific run as a leader in the South markets and has shown increasing traction in the Hindi Speaking Markets (HSM). The first channel to launch a six language feed, Disney XD recently announced the launch of Bengali and Marathi feeds to consolidate its presence in the north markets.

MUMBAI: Mobile operator Idea Cellular has conceptualized and announced Punjab?s first-ever Kabaddi tournament ?Idea Shaan-e-Punjab Kabaddi Cup?, along with the Punjab Sports Department.

Kabaddi the company says has always been India?s forte in the world sports arena, with maximum representation from Punjab athletes, since the sport is pursued assiduously in the state.

The commencement of the first season of this unique Kabaddi tournament was announced by Idea Cellular COO Punjab, J&K and HP Anish Roy. Idea ?Shaan-e-Punjab? Kabaddi Cup will be a village level Kabaddi Tournament involving youth across Punjab. More than 300 teams from over 2400 villages across Punjab will get to participate in this ?Annual Kabaddi Tournament?.

Roy said, ?Through this pioneering initiative, Idea wishes to harness and highlight the talent base in this state, by giving young athletes a platform to showcase their sporting talent. We will leverage our widespread reach and penetration across the state to connect, inform and invite the teams and interested athletes even from far-flung areas. Idea is the first telecom brand to reach out to youth in the state with such initiatives at the village, city, school and college level and we hope to build the property further in the coming years.?

Recently, Idea Cellular had conceptualized ?Idea Junior Championship League? in Punjab, the Annual Inter-School Sports Championship, comprising 9 Major Athletics Events across 100 schools in 6 cities.

Idea adds that it has been committed to promote Sports amongst the youth of this country, and particularly in Punjab. This is yet another initiative from Brand Idea to promote sports at the village level, recognize the young talent and thereby encourage their sporting ambitions.

Mumbai: STAR Pravah scaled a new high on the viewership charts as it touched the figure of 234 GRPs in Week 05?12 continuing its leadership in the Marathi GEC category. This is the highest ever GRP attained by Star Pravah. Star Pravah ranks no 1 in prime time GRPs amongst all Hindi and Marathi General Entertainment players with 139 GRPs.

STAR Pravah?s Pudhcha Paul (7.30 pm Mon- Sat) and Swapnanchya Palikadle fetch the highest TVR at their slots beating all Hindi and Marathi General Entertainment with a 4.1 and 4.2 TVR respectively. Star Pravah?s Bhandaa Saukhya Bhare (6.30) pm also rules the slot amongst all entertainment channels with an average of 2.8 TVR for the past 4 weeks.

The Channel that has been engaging in providing the best Marathi content across all genres ranks No 1 in Pune with 329 GRPs.

Shrabani Deodhar, Programming Head, STAR Pravah says,? At Star Pravah we have been constantly reinventing and innovating our content offering for our audiences and are happy with the response of the viewers.?

In addition to the fiction content, STAR Pravah has also been committed to premiering some of the biggest and the best Marathi blockbusters weeks within the theatrical release. 2 out of the top 5 rated movies of 2011; Fakt Ladh Mhana (4.5) and Moraya (4.1) across Hindi and Marathi GEC markets belong to the STAR Pravah bouquet.

Commenting on this landmark achievement, Yogesh Manwani, VP Marketing, says,? Our differentiated content offering coupled with our wide scale consumer engagement initiatives have helped us widen our reach and boost the brand affinity. It is our continuous endeavour to entertain and engage our viewers through our offerings.?

Mumbai: Reliance Home Video & Games has released the Home Video of Drive.

Drive has won the best action movie at the 17th Annual Critics Choice Awards and has been the winner for Best Director at Festival De Cannes. It has also been now nominated for the 84th Academy Awards in the Sound Editing category.

This critically acclaimed thriller tells the story of A Hollywood stunt performer who moonlights as a wheelman discovers that a contract has been put on him after a heist gone wrong.

Breakout Danish director Nicolas Winding Refn (THE PUSHER Trilogy, BRONSON, VALHALLA RISING) throttles into the Hollywood with the precision-crafted action caper Drive.

While the DVD costs Rs 599, the VCD costs Rs 299.

Mumbai: Cbazaar.in, one of the pioneers of Indian ethnic wear and accessories unfolds a new look that is elegant, timeless yet contemporary. While the current logo depicts the bazaar concept, Cbazaar.in the one stop shop introduces a fresh and nouveau look that appeals to the ?on the go? lifestyle of the ?now? generation. Strong ethics and creative thoughts have driven the present design, which innovatively address customer needs, creating an unmatched online experience.

This makeover will facilitate the stores? vision of being on par with fashion brands worldwide. Growing 100 percent Y-on-Y this scintillating change will earn shoppers? delight and build customer loyalty. Revolutionizing the Indian online fashion industry, Cbazaar.in showcases riot inducing karigari from different parts of India. Moving up the value chain and emerging as a high-end fashion brand, this power house of fashion gives the audience an opportunity to house an exquisite collection.

Venture into array of options crafted by Cbazaar.in, apart from the regular online shopping for Indian Designer Outfit. From introducing 150 ? 200 designs everyday to reaching out to its customers in 54 countries in all continents, this avant garde store offers a unique shopping experience where you can get couture Indian outfits made as per your preference. From choosing the fabrics to opting for the patterns, get the magical designer touch created exclusively for each and every client.

Commenting on the new look, Mr. Rajesh Nahar, CEO & Co-Founder Cbazaar.in said "Draping the theme of tranquility and ‘on the go‘ attitude, Green has become the perfect choice for Cbazaar, the abode of traditional and contemporary fashion."

For people who worship shopping, your prayers have been answered-the joy of online shopping, only at Cbazaar. Experience the fashion with online shopping at Cbazaar.in

They say, ?Fashion can never be created or destroyed, befriend the trends by clicking on to http://www.cbazaar.in/

Journey of Cbazaar.in to the new platform: http://blog.cbazaar.com/our-journey-to-our-new-look/

New Delhi: Versatile actor Abhishek Bachchan has proved that it is not only in the variety of roles on screen that he has excelled. The actor has been honoured with a Green Globe award for "outstanding efforts by a celebrity" to fight climate change.

The 35-year-old actor, who received the award from noted environmentalist R K Pachauri, said he has always tried to associate himself with organizations that make efforts for a greener future.

"I am humbled to have got this award... I remember as a young student in boarding school I was taught about how much our earth is suffering due to our style of living... But as I left school and became an actor I somehow lost touch with all these things... But I met Dr Pachauri and that reiterated the belief in me that I can make a difference... As an actor I have a platform to reach out to the masses and I want to put that to full use. I will continue to spread the message of global warming and educate people about the problems we might face in the future," Bachchan said.

The award was given to Bachchan at the 12th Sustainable Development Leadership Summit, which was also attended by Hollywood action icon Arnold Schwarzenegger who said he wants to inspire the world to go green.

The 64-year-old actor on his maiden visit to India said: ?Most powerful movements in history, like that of (fighting) apartheid, American civil war and fight of Indian independence started at grass root level by a single person, like Mahatma Gandhi and Martin Luther. They did not wait for higher authorities to give them go ahead to do something like this?.

The Terminator star who has also served as the Governor of California from 2003 until 2011said: ?I was shooting for The Last Stand and I asked them to speed up filming, so that I could be free to come here. I always wanted to come to this land of culture and tradition,? he said.