New Delhi: www.clk2c.com, India?s first mobile video service offers innovative personalized video mobile messaging and advertising e-solutions for B2B and B2C marketplace. The service targets Corporates, Brand Advertisers and Consumers for their official or personal communication needs.

Launch of www.clk2c.com brings in a new paradigm in mobile marketing space. With this service brand advertisers can easily reach out their target consumers by sending them audio-video commercials, power point presentations or any video content to the consumers? mobile handsets in no time. This propagates tremendous consumer?s interest and brand loyalty. Clk2c is an ideal solution to the Corporates to disseminate any information to their stakeholders through innovative video messaging services.

Clk2c is a unique platform to expedite peer to peer messages. It breaks away the mould of sharing traditional wedding invitations or occasional greetings to the guests which can serve as a unique gesture and serve the ultimate purpose of the message.

Benefits:-

• Clk2C services can be used by brands for enhancing lead generation, sustained customer engagement, product promotion, TVC on mobile, corporate greetings, invitations and mobile viral.

The high quality video messages are compatible to all phones with data connectivity and can be accessed by the user anytime at anyplace.

• For mobile video messaging, Clk2C provides end-to-end service including mobile video creative design, TVC adaptation for mobile delivery, creating Mobile viral using 3D animation, effective low footprint video delivery on mobile and Target group based marketing. It adds on consumer?s excitement to a particular brand.

? Informative product videos accessible to a user at his own convenience bring forth consumer?s engagement with the brand.

Commenting on the launch Mr. Suresh Kabra, Founder & CEO, www.clk2c.com said ?The mobile content usage is bound to grow in a huge way as the mobile is carried by user for more than 15 hours in a day, thus increased exposure and interactivity can be delivered on mobile as compared to 2-3 hours of TV exposure. Also, it is the matter of convenience for users to carry smartphones, which has even increased usage of Mobile Internet and services by the users. This gives us immense pleasure to introduce a platform that provides an ideal solution for brands looking to reach this growing audience that?s spending maximum time looking at their mobile devices.?

MUMBAI: The Advertising Club Bombay announced the final shortlist of entries for 2011 EFFIE India Awards to be held on December 14, 2011. The final shortlist of 97 entries was announced last evening after a rigorous judging process held across 3 days, comprising 2 judging sessions in Mumbai and one in Delhi. A first such session was held in Delhi this year to induce participation from agencies and clients across Delhi.

The EFFIE 2011 Awards have received 300 entries this year as against 276 entries last year across award categories, received from over 20 agencies across the length and breadth of the country, a record in itself. From across these 20 agencies, 97 entries have been shortlisted in the first round of judging. The first round of shortlisting was held across award categories by an eminent jury comprising a rich panel of 60 judges. The judging panel comprised a rich mix of senior members across the marketing, advertising and media fraternity.

For a sneak peak on the shortlisted entries, visit www.adclubbombay.com Final round of judging to be held in Mumbai on December 07, 2011 Says Ajay Kakar,Chairperson ? EFFIE 2011 Committee and Chief Marketing
Officer, Financial Services ? Aditya Birla Group ?The growing popularity and effectiveness of EFFIEs India across corporates and agencies is clearly reflected in the quality and the number of entries received this year. Not just have the sheer volume of entries shown an increasing trend this year but its remarkable to see the wide spread
participation of over 20 agencies that have been shortlisted this year. Moreover, its heartening to see the interest and wide spread participation not just from agencies but also clients?. He further adds ?The final round of judging will be held in Mumbai tomorrow followed by the award ceremony on December 14, 2011?.

MUMBAI: TimesDeal.com, the group buying portal of The Times of India Group, offered users a special mobile recharge deal on 1st December, 2011. The deal allowed users to pay just Rs 50 and get a mobile recharge voucher from PayTM worth Rs 100. By offering users double the value of their money, the deal was a super hit with the users.

The deal sold 50,000 orders in a single day, a new record in terms of number of online orders in the e-commerce space in India. Timesdeal saw a huge traffic surge, with more than 250,000 unique visitors reported for that day.
Regarding the deal, Mr Rishi Khiani, CEO of Times Internet Ltd said, "Offering users relevant high value-for-money deals like these has always been our primary focus for TimesDeal. For both TimesDeal and PayTM, it was of paramount importance to make the process of buying and redeeming this deal secure and simple, and I am glad we have been able to achieve that. The overwhelming response bears testimony to this."

Paytm.com, the partner in the deal is a subsidiary of One97 Communications. It is an e-commerce platform that offers a medium for mobile users to recharge their prepaid connections. The offer generated almost 100,000 visits on PayTM and the number of new users spiked up by 1700% on the day.

"Unparalleled reach of TimesDeal in online and offline world combined with PayTM‘s perfect mass-appeal product made this epic. Wish we both create a next benchmark of selling 100,000 orders in a day", said Mr Vijay Shekhar Sharma, Chairman & Managing Director, One97 Communications Ltd. 

Mumbai: When you think of Dev Anand, your face lights up. You recall the puff in his hair, his disarming grin, his angular walk with arms hanging loosely and his sing-song dialogue delivery. He was the evergreen romantic hero of Indian Cinema who believed that youth is forever?

Shemaroo Entertainment salutes the energy of the screen Legend - Dev Sahab and his contribution to the industry. The company brings to his fans a gamut of songs that will remain dear to all of us. Watch all the songs of your favorite actor on FilmiGaane, a channel of Shemaroo Entertainment on Youtube -(http://www.youtube.com/playlist?list=PL12C875791E905B04&feature=view_all). The channel has about 150 songs of the charmer. His evergreen songs like "Mein Zindagi ka saath nibhata..", "Ye dil na hota bechara..", "Tujhe Jeevan Ki Dor Se Baandh Liya Hai..", "Gata rahe mera dil.." and many more are still very popular among all of us. You can enjoy special playlist of Dev Anand with his wife Kalpana Karthik on http://www.youtube.com/playlist?list=PL90731E2132821A1D&feature=view_all
Or with S. D. Brman on http://www.youtube.com/playlist?list=PL1D403A1C0FF73A93&feature=view_all

Other than this, you can also watch his movies - Asli Naqli and Jali Note for free on our 15 minute channel(http://www.youtube.com/watch?v=EpJluh0nkhM) (http://www.youtube.com/watch?v=xJ9deHznFsE)

You can also visit (https://www.facebook.com/events/227571690647532/?notif_t=event_invite ) to share your thoughts about and like his work!

MUMBAI: Disney is bringing Princess Cinderella and her Prince Charming to India beginning 19 December.

Disney is calling the Princesses and Cinderella fans to put on their dancing shoes and be a part of this experience as Cinderella and Prince Charming star in 20 live shows across five cities.

Over 250,000 Disney Princess fans across Bangalore, Delhi, Hyderabad, Chennai and Mumbai will get to see Cinderella and Prince Charming.

Starting with their arrival at the Bangalore Palace on 19th December, every show will comprise of storytelling session, Disney Princess makeover sessions, Waltz performance by Cinderella and Prince Charming, followed by special meet and greet with fans.

The Walt Disney Company India executive director, marketing Avinash Pant said, "We are excited to bring our India fans this amazing opportunity to meet their favourite Disney Princess. Creating memorable experiences for kids and families is at the heart of everything we do at Disney and we intend to provide our fans as many opportunities as possible to experience our stories first hand and engage with our characters."

Disney, in association with the Make-A-Wish Foundation of India, will also fulfil wishes of 60 children suffering from life threatening illness.

Clinic Plus has also tied up with Disney to further magnify the Disney Princess magic. It has launched packs with three Disney Princesses -- Rapunzel, Jasmine and Little Mermaid. During the promotional period, fans will get free Disney Princess 3D hair accessories and jewellery with every Clinic Plus bottle (90ml, 200ml and 400ml).

Disney Channel has already showcased Disney Princess movies and will be airing the Cinderella II at 11 a.m. on 17 December, 2011 as part of the promotion.

Mumbai: Expectations are high from the action packed duo of Abbas-Mustan who are back with yet another action/ thriller, Players which boasts of a power-pack star cast. The movie combined with music by Pritam sets the tune right for the new age Bollywood music that is high on energy and sure to make the dance floors go berserk. The cast of the movie is a sure crowd-puller with the audience feeling the rush listening to the up-market vibrant- electro music. The music for Players is live on Hungama.com.

?Jis Jagah Pe Khatam? has a strong Pritam thump to it, sung by Neeraj Shridhar, Siddharth Basrur and Mauli; it establishes the mood of the soundtrack. Ritu Pathak?s ?Jhoom Jhoom Ta Ja? and Yashita Yashpal?s ?Ho Gayi Tun? invokes a club feel with Pritam creating a total DJ?s delight with the tunes and songs working its magic. Apart from the groovy dance beats, a tribute is paid to Charlie?s Angels with a song ?Buddhi Do Bhagwaan - Charlie?s Song?. This is touted to be an exciting song with funny lyrics. Sung by Shruti Pathak, it also has Abhishek Bachchan get behind the mike. The album which is on a fast and furious mode also has a Pritam signature song ?Dil Ye Bekarar Kyun Hai?, sung by Mohit Chauhan giving the album its love song.

The soundtracks of Players will keep its listeners at the edge of their seats as they perfectly compliment the theme of the movie.

For the entire music review and to download wallpapers log on to www.bollywoodhungama.com

One can legally download the tracks on their PC or mobile phones form hungama.com. Not only does it offer different Value packs tailor made according to the needs of different users it also offers music videos, ringtones and mobile wallpapers. Get all this content plus a lot more entertainment across Bollywood, regional and international music directly on your PC or mobile from Hungama.com