MUMBAI: Jaipur IPL Cricket Pvt Ltd has appointed Zzebra Sports to manage all communication and public relations activities for its high profile IPL team, Rajasthan Royals, winner of the title in the inaugural season in 2008.

Zzebra Sports, an integrated sports communication entity, will be responsible for developing the communication strategy for the Rajasthan Royals team and brand as well as managing all media relations, content development, media advocacy and on-site media management during the forthcoming Season V of IPL.

Raghu Iyer, CEO, Jaipur IPL Cricket Pvt Ltd, said: ?We are extremely happy to appoint Zzebra Sports to manage the communication activities for our premier brand Rajasthan Royals. During the pitch process we were very impressed with Zzebra?s immense expertise, wide experience in the sports sector, and innovative approach to nurture and grow the brand. We are glad to entrust the brand?s PR activities with Zzebra and look forward to a long-term association with them.?

Sangeeta Kuriakos, Managing Partner, Zzebra Sports said: ?Rajasthan Royals is an iconic brand which has consistently raised the bar on and off the field. We are delighted that Zzebra Sports has been chosen as their communication partner. The Zzebra team?s endeavour will be to provide the right strategies, tactical initiatives, and effective media relations to take the brand to greater heights.?

Zzebra Sports, part of the leading communication company Zzebra Public Relations Ltd, has an unmatched portfolio of work across varied sports disciplines like cricket, football, tennis, rugby, badminton, hockey, distance running, motorsport, mountain biking, golf, yatching, among others. In addition to this, Zzebra is associated with the leading sports management companies (IMG-Reliance, Procam International, Kwan), international and national sports associations (ICC, ATP, IRB), and many national and global tournaments.

Rajasthan Royals, champions of the inaugural IPL in 2008 is the Jaipur franchise cricket team that represents the state of Rajasthan in the Indian Premier League. The Rajasthan Royals team exemplifies the royal elegance, style, valour and class of Rajasthan and Gujarat. The Rajasthan Royals emblem is a reflection on the golden past and a promising future for the team. The Rajasthan Royals emblem, in royal blue and gold, is a reflection on the rich history of the region and their promising future ahead. The team?s mascot is a lion named Moochu Singh.

MUMBAI: The Indian Wikimedia Chapter has chosen Text 100 (India) as the official PR partner for "WikiConference India 2011" to be held between November 18-20 in Mumbai. One of the key highlights of WikiConference India, being held for the first time in the country, will be the key note address by Wikipedia founder, tech-icon and open-source evangelist Jimmy Wales.

Around a thousand people from the four corners of the country have already confirmed their participation in this mega conference. It aims to create cohesion among pan-India communities by creating an opportunity for volunteers all over India to meet, share information and learn from each other. Precisely what Wikipedia stands for in the digital world.

Pranav Curumsey, the Chairperson on the Organizing Committee for the WikiConference India said, "It gives us great pleasure to be organising India?s first ever WikiConference and one of the largest ever in the world. This is an age of digital media, and the social networking revolution is creating new paradigms in consumption of information and knowledge exchange. We are delighted to have found an apt partner in Text 100 PR Consultancy who understand and share our ideology of access to knowledge for all in the digital era.

Commenting on the partnership, Ashish Arora, Principal Consultant & Digital Lead, Text 100 India, averred "Wikipedia has revolutionized the way people accesses information for personal knowledge, academics or business at large. The world‘s largest repository of free information has given Right To Information a new meaning. It is a matter of pride that the 2011 WikiConference is being held for the first time in India. Given the conference‘s intent to create a knowledge sharing ecosystem and exciting idea exchange around creating more Wiki contributors in Indic and other languages, coupled with our commitment to democratization of information in today‘s digital era, we are thrilled to associate with them as PR partners."

MUMBAI: DID 3 auditions are just a ?click? of a mouse away! For all the tech savvy people, Dance India Dance Season 3 has devised a new way to make life easy! For the very first time, a dance enthusiast can escape the long queues and audition online!

A participant can record his/her dance moves on any form of video format and upload it on the micro site www.danceindiadance.zeetv.com and get a chance to jump the queue and perform in front of the judges. With 2 easy steps one can upload videos of their performance, share it online with anybody and everybody under the sun. The top 3 performers who get maximum ?likes? will get a chance to perform directly in front of the three mentors - Remo, Terence and Geeta, at the Mumbai Mega Auditions.

It?s a first of its kind initiative taken up by DID to allow contestants to submit videos of their performance on their micro site giving aspiring dancers residing in remote parts of the country a fair chance to participate in the auditions. This site will also provide all the details (Dates, Venue, latest updates, and news stories) regarding the auditions.

So don?t get upset if you missed your chance to participate in the city auditions or could not make it to the nearest audition venue. Simply get your video recorded and click the computer mouse. Says who that life does not give a second chance? Just log on, share and prove that you were "BORN TO DANCE."

MUMBAI: ETV Network and BIG Productions are launching a new game show- ‘Super Woman‘. The main sponsors for the show are Close-Up and Rexona is the associate sponsor.

This show is an ode to the Indian housewife and showcases the manner in which she handles any challenge thrown at her.

ETV Network claims that this homegrown format is a success on ETV Telugu and now it will be aired in Marathi, Telugu and Kannada. The Telugu edition called ‘Paripoorna Mahila‘ started on 16 October. ‘Super Woman‘ and ‘Paripoorna Mahile‘ went on air on 30 October on ETV Network‘s Marathi and Kannada channel respectively.

In the show, contestants will be tested on various attributes such as Intelligence, Spontaneity, Articulation, Attire, Style, Poise, Body language, Confidence and Nativity and then selected. The contestants will participate in a series of 1 minute games which will reveal the superwoman inside her and the world will see the efforts they take to manage every task, from taking care of children to managing the household budget among many others.

The Marathi show is hosted by actor Aniket Vishwasrao with Vidya Malvade, being its Brand Ambassador. Similarly the Telugu and Kannada shows will be hosted by TV anchors Shilpa Chakravarthy and Rachana Krishnamurthy respectively. The Brand Ambassadors for the same will be actors Bhoomika Chawala in Telugu and Neethu in Kannada.

Marathi movie stars, Prashant Damle and Mrinal Kulkarni will be the judges in Marathi. Dr. Chandrawathi, AP‘s youngest MLA and a medical doctor to boot and Dr. Padmaja Reddy who holds a doctorate in Kuchipudi dance will be the judges in Telugu. Veteran actor will judge the show in Kannada Dr. Bharathi Vishnu Vardhan and the playback singer Chithra.

BIG Productions Business Head Saravanan, said, "This show will allow women to unveil their hidden talent enabling them to prove their mettle in front of their native and national audiences. The show will make society appreciate and admire the selfless efforts and hard work that the Indian housewife puts in for her family. We are proud to be associated with the ETV Network to promote this game format."
 

MUMBAI:ArtistAloud.com, the country?s premiere digital platform for original and unreleased music is back with the second season of its WebCerts property, which has seen stellar performances from the likes of Shankar Mahadevan to HimeshReshammiya.

 Its most recent WebCert was with indie music band Indian Ocean, and saw an unprecedented number of fans and viewers logging on to watch the performance across the web and on their mobile phones. On 19th oct ArtistAloud.com received 45,578 unique views and 57,599 Page views on the ArtistAloud.com Indian Ocean page and during the live WebCert (4pm to 5.15 pm) A­rtistAloud.com achieved 28,918 Page Views on ArtistAloud.com Indian Ocean page.

On receiving such an overwhelming response from the audience, Siddhartha Roy, COO, Hungama Digital Media said ?Recording over 50,000 page views for a WebCert only goes to show that the property has evolved as has the audiences viewing habits. It is no surprise that the audience is looking towards the digital platform to fulfill their entertainment needs. However today, properties like the WebCert are giving them an opportunity to watch a concert that is taking place miles away. With the use of social media, they are also able to interact with other fans of the bands and in some cases the band that is playing.? He added, ?We will continue to innovate and evolve our technology, service and the overall user experience?

The WebCert is a regular property of India?s premiere digital music platform ArtistAloud.com, streams live performances on ArtistAloud.com, Facebook, YouTube, Daily motion and through Mobile on all Nokia Smart Phones. The WebCert property in Season 1 was a huge success with several independent artists taking their music to their fans via the Internet. With the advent of 3G and faster data speeds over mobile internet, consumers can look forward to several innovations from Hungama, that explore a new level of consumer
interactivity and user experience over the internet and mobile phones.

Innovative content and constant evolution has helped ArtistAloud.com to cater to what the music lover?s look for today. With pioneering properties like Webcerts, LaunchCasts and Rockumentary?s, Artistaloud.com has brought about a digital revolution in the music industry.
 

Mumbai: Mumbai, November 03, 2011: This week on ET NOW, Brand Equity brings to you a special episode on one of the biggest marketing & media congresses - AdAsia 2011. Also in conversation with Sonali Krishna is Joseph Tripodi, Exec VP & CMO of The Coca-Cola Company on business in these challenging times and Kitty Lun, Chairman & CEO of Lowe, China on safe approach to creativity in China.

Uncertainty - The New Certainty was the theme for AsAsia 2011. Decoding the new age consumer, Deceptive Marketing, Asian Creative Review were some of the issue discussed by the panel for an audience of 1200 delegates from over 25 nations. While the panel unfolded these uncertainties, it also attempted to translate them into opportunities.

Brand Equity spoke to popular names at AdAsia 2011 which included Bhaskar Das, President of BCCL; Micheal Roth, Chairman & CEO of Inter Public Group and Ram Charan, Business Consultant & Author to name a few.

In the next segment, Joseph Tripodi of the Coca-Cola Company takes us through their contemporary approach towards the Olympics, building on strategies that focus on youth involvement, and turning on their messaging towards ‘Active, Healthy Living‘. Also in conversation is Kitty Lun, Chairman & CEO of Lowe China who spoke on the business dynamics of the advertising industry in a country that houses an approximate of 1.3 billion people - China.

And lastly, a special report on US advertising giant Omnicom Group acquiring a significant share in Mudra Communications, a deal worth 700 Crores. This segment talks about the shift of focus to India by the global advertising fraternity, amidst the economic gloom that hit the Western European nations and America.