New Delhi: HBO adds a zing to the excitement which summers brings along with three remarkable movies that will make this weekend truly special. So let?s rejoice the magnificent month with an immense line-up of all your favourite movies and more, only on HBO!
HBO FRIDAY BLOCKBUSTERS

"HARRY POTTER AND THE HALF-BLOOD PRINCE"

While Death Eaters, emboldened by the return of Lord Voldemort, wreak havoc in both the Muggle and Wizarding worlds, Harry suspects new dangers lie within Hogwarts. Dumbledore, racing to prepare Harry for a final battle that he knows is fast approaching, brings him on a perilous mission to find the key to unlock Voldemort‘s defenses. Meanwhile, the students are under attack from a different adversary as teenage hormones rage: Harry‘s friendship with Ginny Weasley grows into something deeper; Lavender Brown lavishes her affections on Ron; Hermione simmers with jealousy . . . and a box of love potion-laced chocolates ends up in the wrong hands.

STARRING: Daniel Radcliffe, Emma Watson and Rupert Grint
GENRE: Action/Adventure

Do not miss "Harry Potter and the half blood prince", the sixth entry into the series on Friday, 15th July; at 9.00pm, only on HBO

HBO HOUSEFUL SATURDAY

"HOW TO TRAIN YOUR DRAGON"

Set in the mythical world of burly Vikings and wild dragons, this animated action/adventure tells the story of Hiccup, a Viking teenager who doesn?t exactly fit in with his tribe?s longstanding tradition of heroic dragon slayers. Hiccup?s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.

STARRING: Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera

GENRE: Action/Adventure

Do not miss the fantasy adventure in "How to train your dragon" on Saturday, 16th July at 9.00PM

If Saturday nights are so exciting, can Sundays be left behind? There‘s a blockbuster premiere, every Sunday on HBO See It First.

HBO See It First Sunday:

"GREEN ZONE"

At the beginning of the war in Iraq, Chief Warrant Officer Roy Miller searches for the weapons of mass destruction, as he and his team battle both inaccurate intelligence and deadly traps.

STARRING: Matt Damon, Brendan Gleeson, Greg Kinnear, Amy Ryan
GENRE: Drama

Do not miss the conspiracy thriller "Green Zone" premiering on Sunday, 17th July at 9.00PM
Watch this space for more weekly updates. So have a great weekend, only with HBO!
 

Mumbai: He will be based at Mumbai and will be reporting to Mr. Sanjeev Kotnala (Vice President)

Biswaraj is a post Graduate in Marketing from Symbiosis College and has 11 years of prior experience into Marketing Alliances and promotions. His last assignment was with Music Broadcast (Radio City) as DGM handling Alliances, Promotions and New Business. He has earlier worked with Jet Airways.

Speaking on his joining the team , Sanjeev Kotnala Said- ‘Biswaraj brings in relevant experience for current business and will enhance the team efficiencies in communication‘.

On his movement and challenges further Biswaraj says: ‘Dainik Bhaskar group as an innovative aggressive media group with its ever expanding reach and footprint will give me that additional width to experiment. It‘s uniquely placed with a non-metro market- and this space is full of action. I am sure, this will be a phase of great learning- experimentation that is an intrinsic property of the brand‘.
 

MUMBAI: Singham chooses Star News as Media Partner and provides exclusive preview of its Content 24 hours ahead of other news channels. Star News lives up to its tag line- Aapko Rakhey Aagey.

Star News as the media partner of ‘Singham‘, (which refers to a lion in Sanskrit) has given a loud roar through its promotions across its Network of three news channels.

Singham is a Hindi remake of the Tamil blockbuster of the ‘Singam‘ directed by Rohit Shetty and its trailer will take you on a rollercoaster ride. Enjoy it!

Star News has launched a Singhum Bravery Contest, "Do you have a Singham (Lion) in you"? The Bravery Contest provides your readers an opportunity to meet the star cast of Singham. The Winners of the Contest would be presented a trophy by Ajay Devgun and Rohit Shetty at the Star News studio. There is a possibility of the heroine Kajal Agarwal also being there.

Devgun and Shetty have shot a Promo exclusively for Star News.

"STAR News will be the 1st News Channel to cover the making of the movie and provide behind the scene coverage. It also has In-film branding in the movie wherever there is a role of a news channel" according to Neeraj Sanan, Sr. Vice President Marketing and Distribution. "Star News also has a single plate credit as the Official TV Hindi News Channel Partner in the opening titles of the Film."
 

Mumbai:  Former Miss Universe, budding entrepreneur and gorgeous actress, Sushmita Sen will be the guest on The Date Season 2 exclusively on Bloomberg UTV. During the 30-minute tete-a-tete Sushmita will speak about her life, career, success and failures while unfolding the lesser known truths about how she managed to carve her niche in an industry that?s dominated by male-mindsets and Group-philosophies.

Sushmita Sen is one of the 13 prolific guests on The Date Season 2. Bloomberg UTV features some key influencers who have walked the road less-traveled and emerged victorious. The Date will unfold their success stories as they share personal experiences and insights on what it takes to succeed against all odds. As the name of the show suggests, these entrepreneurs will share their life-stories as they unwind in their comfort zones. Some other guests to look out for include Vineet Nayar-HCL, Gautam Thapar-Avantha Group, Saina Nehwal-Nat?l Badminton Champion, Shankar Ehsaan Loy-Music moguls, Ajay Bijli-PVR. The show is anchored by Bloomberg UTV?s Abha Bakaya.

Watch The Date on Saturdays at 2 pm only on Bloomberg UTV!
 

Mumbai, July 12, 2011: According to a consumer study conducted by Ormax Media, the song Sheila ki jawaani (Tees Maar Khan) is the more preferred song over Munni badnam (Dabangg), among the youth.

The study was conducted among 15-24 yr old males and females, SEC ABC across six cities - Mumbai, Delhi, Ahmedabad, Lucknow, Jalandhar and Indore.

The study shows that while both the songs had been topping the charts, there is clear difference in preference among age, gender and markets.

59% of the youth preferred Sheila over Munni (59%). However, preference for Sheila is higher among females (66%) vis-?-vis males (52%).

Of the six cities Sheila is most liked in Indore (67%), whereas Munni scores its highest preference in Lucknow (49%). Lucknow is also the only market which shows an almost equal liking for both the songs.

Mumbai: SAB TV, India‘s leading family comedy entertainment channel is the first GEC to clearly position & communicate its brand promise and offer programming content in line with its promise. This distinct positioning has led to channel loyalty and resulted in substantial growth for the channel. Soon other GEC?s too realized the essence of establishing their brand positioning and followed suit to redefine and reinforce their brand promise.

The new brand ad in this series reinforces the brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai‘and establishes that it is now a way of life for so many viewers, who are a part of the SAB family.

The story revolves around the theme "Jab Sab ho Saath toh baan jaaye baat" underlining Asli Mazaa Sab Ke Saath Aata hai.

The TVC features a crying baby who, despite numerous efforts by the family members cannot be put to sleep. In the late hours of the night every member of the family right from the mother to mother-in-law to the sister and brother in law is taking turns to sing the baby a lullaby, a popular Hindi film song ‘lala lala lori‘in their own rendition. But the baby ends up crying more and family members wonder what to do to put the child to sleep.

Commenting on new campaign Mr. NP Singh, COO, MSM Network said that,"SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds."

Mr. Anooj Kapoor ? Executive VP & Business Head, SAB TV, said that, "We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families."

The film is directed by one of India?s highly acclaimed ad film-maker; Vijay Maurya.The campaign has been launched simultaneously across leading TV channels,Multiplexes,print and digital medium to deliver the communication amongst the family audience.