Mumbai: Playing comes naturally to children. They can?t resist playing with their food either. The new campaign for Heinz Tomato Ketchup, created by Leo Burnett Mumbai finds its foot-hold in this simple human truth.

The campaign called ?Let?s Sketchup? has been created to find the simplest and most engaging way of communicating the easy-to-use top down format of Heinz Tomato Ketchup?s top-down bottle. Keeping in line with the fun and play element, the campaign is truly interactive and engaging in nature.

An innovative magazine campaign created with magic mazes was featured in popular family magazines. The maze enticed the readers to interact with the ads. All the reader had to do, was intuitively solve the maze and on overturning the page, they would discover a ketchup illustrated character on food. The interactive ads clearly showed the benefit of the easy to use Heinz?s Tomato Ketchup?s top-down bottle.

The campaign not only caught the attention of kids, but it also became an interactive fun product demonstration. The simple and engaging format helped the readers to understand the product benefit with ease.

Campaign details & references:

Detailed report on the campaign: http://www.behance.net/gallery/Heinz-Sketchup-Campaign/1378575

Video on youtube: http://www.youtube.com/watch?v=hT9uA_b4GMo

The new Heinz "Let‘s Sketchup" Magazine campaign is creating raves across award shows. Crafted as magazine innovation ads, posters and table-mats, the campaign idea has struck a chord with juries worldwide.

It has so far, won the following accolades:

Bronze at Clio 2011 for Print
Gold at The Food & Beverage Awards 2011 for Collateral & POS
Finalist at New York Festivals 2011 for Print
Finalist at Goafest 2011 for Ambient Media
Finalist at Goafest 2011 for Print

Agency credits:

National Creative Director:  KV Sridhar
Creative Director:  Amod Dani
Art Director:  Nilesh Anjarlekar, Ganesh Nayak, Sadanand Narvekar
Copywriter:  Amod Dani
Illustrators:  Nilesh Anjarlekar, Ganesh Nayak
Photographer:  Shivkumar Dhale
Vice President:  Nitesh Thattesery
Brand Partner:  Vivek Duggal
Brand Associate:  Ravi Baliga
 

Mumbai,6 June, 2011: ET NOW, 24-hr English business news channel launches the second edition of ?IndiaMART Leaders of Tomorrow? a special series highlighting the remarkable success achieved by the Micro, Small and Medium enterprises across India.

After the phenomenal first edition, an inspiration to MSMEs to reach greater heights, ET NOW & IndiaMART come together yet again to recognize the exceptional work done by the Micro, Small & Medium Enterprises.
The series will be culminated with the ?IndiaMART Leaders Of Tomorrow Awards? wherein the successful entrepreneurs will be felicitated who will be adjudged on the parameters like business success, initiatives or innovation undertaken and overall performance of the Micro, Small and Medium Enterprises (MSMEs).

The first episode of ?IndiaMART Leaders Of Tomorrow? premiers on 7th June, 2011 at 10.30pm; and the four enterprises that would feature in this episode are Dileep Industries, Ratan Textiles, Ma?am Arts & Amarpali. The show will also feature interviews with the founders of the each of these enterprises. [Dileep Baid, Founder; Dileep Industries, Naresh Jain, Founder; Ratan Textiles, Rajiv Dewan, Founder; Ma?am Arts and Rajiv Arora, Founder; Amarpali].

Catch the 1st episode of ?IndiaMART Leaders Of Tomorrow? on 7th June, 2011 ? Tuesday at 10.30pm. Repeat telecasts on Saturdays at 6:30 pm & Sundays at 11:30 am.
 

Over Rs. 11, 60, 000, 00 raised for TERI?s ?Lighting a billion Lives? 
Over 580 villages and over 1, 45,090 households were adopted 
 
Mumbai: As India plays host to World Environment Day, for the first time, NDTV and Toyota?s Greenathon 3 enthusiastically participated in the movement, by involving millions of people from across the globe in building an environment conscious society. Concerned citizens from all walks of life joined the movement and took the green pledge to adopted villages by donating for TERI?s ?Lighting a Billion Lives? that aims at solar powering villages across the country.

In its third edition, the NDTV-Toyota Greenathon was bigger and greener this year as it expanded its reach internationally, with Greenathon hubs in Tokyo, Los Angeles, Toronto, London and Sydney. It received an overwhelming response and garnered support from all corners of the world, including the country?s leading corporate houses, top Bollywood stars, musicians, environmentalists, NGOs and educational institutions.

In 2009 Greenathon 1 supported 56 villages, Greenathon 2 raised over Rs 2.5 crores but this year the NDTV-Toyota Greenathon 3 has generated over 11 crore 60 lakhs, that will light up 580 villages. This year‘s effort has been much more successful because the Greenathon Campaign is now the most credible platform to galvanise people who believe in a greener tomorrow..

Some of the generous supporters of the campaign with both their time and donations were Shahrukh Khan, Priyanka Chopra, Katrina Kaif, Shahid Kapoor, .Katrina Kaif, Karan Johar, Dia Mirza, Lara Dutt, Gulzar, Shaban Azmi, Rahul Bose, Vivek Oberoi, Usha Uthup, Jassi, Richa Sharma, KK and actor Milind Soman ran 550 km in 15 days to raise awareness for the environment. Also supporting the Greenathon were Environment Minister Jairam Ramesh and Dr Farooq Abdullah, Minister for New and Renewable Energy.

Union Bank of India came forward to donate, what would be one of largest donations, Rs. 2 crores and adopted 100 villages. The contribution by the bank was unveiled by none other than Shahrukh Khan, who in his appeal to people said that everyone should begin individually doing things to help the environment, which would then spread outwards so that eventually the whole country would benefit.

And finally Dr Prannoy Roy, Chairman NDTV Group added ?I have been overwhelmed by the amazing response this year. NDTV‘s Greenathon seems to have caught the imagination of people across India and mostly among the youth. It?s really very warm and encouraging.
 

MUMBAI: Further boosting up its programming line up, English news channel, NewsX is all set to launch its new weekly show,? India Endangered?. The show is a five part environmental series which seeks to bring to limelight, some of India?s threatened ecosystems and the pressing need of the hour to save them. Throughout the documentary series, the NewsX team criss crosses different parts of the country to investigate the depth of the problem and understand the ripple effect which the threat to the ecosystems can cause to the mankind . From India?s vast coastlines, to wildlife sanctuaries to national parks and jungles, the show brings forth the scary, ground reality.

The opening episode of ?India Endangered? showcases the sacred river Yamuna which which has been the lifeline of Delhi through the ages and which the government has disappointingly failed to clean up. Very tragically, Yamuna has become one of most polluted rivers of the world and has been dying a slow death. The show poses a question mark on the government and the common man for their insensitivity towards this gory reality.

The subsequent episodes of the show will talk about other critical issues such as India?s vanishing coastlines, tigers and elephants on the verge of extinction and the endangered city of Mumbai.

?India Endangered? will premiere on NewsX on World Environment Day; Saturday, 5th June@ 9.30 AM.
 

New Delhi, June 4, 2011: Airtel digital TV customers can now watch the much anticipated West Indies cricket series in High-definition (HD). The live telecast of the series would be available on Ten Cricket with high-definition feed on channel no. 222. Available for just INR 50+tax, the customers can enjoy the series starting from June 4th ? July 10th 2011. All that Airtel digital TV HD customers need to do is SMS ADD 222 to 54325.

What?s more? ? With Airtel digital TV?s recently launched HD recorder, customers can record all the matches - one 20:20 match, five one-day matches & three test matches in High Definition.

About Airtel digital TV

Airtel digital TV ? the DTH service from Bharti Airtel ? has over 5.66 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 ? currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel
digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.

MUMBAI: To support the United Nations Environmental Programme?s World Environment Day celebrations, Wizcraft International Entertainment has created a song along with Shubha Mudgal, Debojyoti Mishra and Sam Panchamukhi for the upcoming, World Environment Day. Together, the three artists have infused their true feeling about the environment in the song. Earlier this week, IIFA and UNEP have struck a partnership in a bid to protect the environment by saving forests.

When asked about her feeling towards the environment, singer, Shubha Mudgal said, ?Music has always been used as a powerful tool for communicating important messages to members of the public. I therefore feel fortunate to have been invited to lend my voice to a song on a subject of such compelling importance, composed by Debojyoti Mishra, a composer of great eminence and brilliance and a human being with great sensitivity and concern for the human race. My thanks also to the lyricist Sam Panchmukhi for writing lyrics that convey the message with simplicity but with great effect. ?

Encouraging people all over the world to participate in World Environment Day (WED) helps to reach out to the public on an individual basis, enabling each person to take responsibility and in turn action, against the deterioration of the environment. Public Service Announcements have also been made where friends of IIFA, Priyanka Chopra and Rahul Bose, have extended their support toward this noble cause. Priyanka has pledged to plant one tree for every activity registered in her name, while Rahul, having seen her pledge, has raised the stakes by pledging to plant two trees for every activity registered in his name.

Debojyoti Mishra, famous for his exceptional work in the film, Raincoat, has provided the music for the composition mentioned, ?I am confident that this song will make one think and wonder about the wonders of nature and the immense potential we have to make a positive difference. Along with the voices and reverberations one would feel instigated to awaken one‘s inner conscience to take action for our environment.?

Sam Panchamukhi from Wizcraft International talks about what inspired him to write the lyrics of the song, ?I feel gratitude, immense gratitude towards nature for giving me life, for filling my senses with its fragrance, for colouring my life with its beauty, for making every moment truly and unconditionally spiritual. Sometimes I wonder how we could take all of this for granted! Writing this song was my way of making the world experience what we have. Let‘s not lose it for anything. I thank UNEP for giving me this opportunity to make a difference."

World Environment Day (WED), celebrated every year on the 5th of June, is a worldwide celebration of pro-environment activities. Initiated in 1972 by the United Nations Environment Programme (UNEP), WED has grown into the largest medium of raising awareness about the environment and the issues that put it at risk.