Mumbai: Feel like you are not getting noticed by your man/ partner? Fret not, you are one of the whopping 76 % Indian women who feel that their family and partner do not notice their appearance. Are you also sweating it out at the gym to fit into ?that? dress for a party/function? Did you know 92% of Indian men notice the difference when their wives colour their hair in comparison to when their wives lose weight?

Sorry ladies, we also wish these numbers were not true, but a recent survey conducted by A C Nielsen highlights that these are the common pain points women faced in everyday life.

Bollywood celebrity Bipasha Basu helped hundreds of Delhi women whose old hair colour was not getting them noticed switch to Wella Kolestint at an event held at DLF Mall Saket today. Wella Kolestint?s Get Noticed now
campaign, spearheaded by Bipasha promises to Indian women that Wella Kolestint?s superior deep long lasting hair colour will get them noticed by friends and loved ones.

This switch campaign has received excellent response from Indian women across all metros with thousands of women switching their old hair colour for a brand new pack of Wella Kolestint of their choice for free.

Commenting on the need for a superior hair colour that brings noticeable difference Bipasha Basu, Bollywood actress said ?I love to colour my hair, but a couple of months back when I got my hair coloured I was sorely
disappointed when none of my friends noticed the change in me. I have seen Dimple?s hair in the Wella Kolestint ad and the colour looked luscious and luxurious. So I decided to try to it myself. I switched to Wella Kolestint
and I must say I feel transformed and love the colour!. It has given my hair a richer & deeper hair color than any colour I have used before. The best part is that I have noticed that it doesn?t fade for weeks and hence no
frequent touch ups are required. I am really excited about my new colour and the attention it has got me, infact that is the reason why I am here to tell all you lovely women to switch to Wella Kolestint and get noticed!! ?

The Switch event was marked with great fervor and zeal. Women, young and old, lined up to exchange their used hair colour with a brand new Wella Kolestint hair colour. Thousands of women made the most of the opportunity and are all set to get noticed!!

Mumbai, June 1, 2011: The Union Finance Minister, Mr. Pranab Mukherjee and Mr. Shashi Kant Sharma, the Secretary, Department of Financial Services launched five union inclusions services for the Union Bank of India at the NCPA (Mumbai) on 21 May, 2011.The launch event created and executed by Mudra Max epitomized the spirit of novel initiatives that UBI intended to launch.

Since technology is a key constituent of UBI?s DNA, Mudra designed an event that was technologically edgy. With only ten days in hand from the brief to execution, Mudra Max created a memorable one hour experience which successfully bundled the launches in a unifying theme despite being distinct in nature (comic books to bio-metric cards to mobile van banking to solar powering of Union Adarsh Gram to financial inclusion branches).

To demonstrate the uniqueness of each of the five initiatives, they were thematically unveiled on the stage. To illustrate, the FM impressed his fingerprint on a touch screen to launch the bio-metric cards. The mid-air suspended lamps actually got lit on the drop of a Re. 1 coin by the FM in an earthen pot. Similarly, the FM steered a dummy steering wheel to symbolically launch the Mobile Van Banking.

These acts were synchronized with flash based animated films (custom-made for the event) that were projected on a 30 feet wide watch-out screen in the centre of the stage backdrop. The high point of event was the 3D sequence showing the grand opening of a safety vault which contained a branded animated cube that embraced all the animated films. The invited media as well as an audience of over 1200 was enthralled to witness the five launches.

Rahul Karwa, Head West, Celsius said, ?There are no retakes for the acts performed in such events and relentless rehearsals and detailing are the only saviors. And that?s what makes events such a special as well as a challenging part of marketing communication. The magnitude of this event and the fact that it had to be turned around in a period of just 10 days (conceptualization to execution made it a daunting task! This was the fifth event that Mudra Max has executed for UBI in the last couple of years and we are happy that with this event we managed to live up to the ever increasing expectations of our prestigious client.?

Sony Parikh, Group Account Director, Celsius, ?Someone has rightly said "You Are as Good as Your Last Event". Mudra Max represented world class creativity and organizational skills in putting up this grand show for Union Bank of India. It?s interesting to see the clients desire to create something unique and worthwhile, and help us set higher benchmarks of creativity and achievements for us.?

MUMBAI: R K Swamy BBDO has launched a new television commercial for Raymond to reinforce the core associations of the brand and ‘The Complete Man‘ property.

The spot is themed ‘Foreign Posting‘ and attempts to explore the relationship in the life of ‘The Complete Man‘ - that with his mother.

The film aims to capture the emotions around a moment of success for the young man and the joy and concerns that simultaneously flash through the mothers mind, as she absorbs the news.

This culminates in a state of total relief and happiness as she discovers the surprise her son has in mind for her. The film opens with a young man looking for his mother as he enters their house. He finds her watering the plants in their garden.

The man breaks into a jig flashing a letter at his mother. She grabs it from his hand and quickly reads what turns out to be an appointment letter for her son. She is absolutely delighted for him till she realises that it is from a firm in Singapore.

Understanding the concerns in his mother‘s mind, he hands over passports and air tickets to her. When she opens one of the passports, she is pleasantly surprised to find her own passport and the ticket for her too. She is extremely touched and overwhelmed by her son‘s thoughtfulness and loving gesture.

Says R K Swamy BBDO COO Shailen Sohoni, "Sometimes a moment of success may accompanied by an undercurrent of sadness. In this case that of a son having to move overseas. The son, sensitive to his mother‘s emotion chooses to take her with him. This is what makes him a complete man. One who looks good and does good."

Media Direction looks after the media buying and planning for Raymond.

MUMBAI:Who would not love to watch Bollywood`s playboy Salman Khan singing ?Character Dheela hai? much similar to his flirtatious image in Bollywood? ?I have taken all accusations and turned it on its head with this song in a positive way?, says Salman Khan in a candid interview with Omar Quereshi on zoOming In with Omar on zoOm - the ultimate Bollywood destination. Keeping him company on the sets of the talk show was his London Dreams turned Ready co-star Asin. With Omar Qureshi interviewing the two, the stars spoke about everything under the sun.
Salman was all the praise for Asin?s focus and unbiased attitude and behavior towards everybody. There were no dull moments on the show as he left no stone unturned to pull her leg on everything Asin said or did; ­­her looks, her political correctness, her Hindi, her linkups and more.
For all those who are eagerly waiting for Salman`s marriage (including Aamir Khan), they all have to wait as Salman says, ?My marriage is on hold as I still haven?t found an ideal woman with whom I can have kids.? And he courteously added that he is not ?possessive? but ?caring? in his relationships. Dildaar Salman Khan gave Asin the song ?Dhinka Chika?, who was disappointed at not being a part of ?Character Dheela?, and made her extremely happy. Catch more of the light hearted banter between the co?actors as they reveal many secrets about each other. Also witness Salman as he shares his fitness mantra with his fans and watch Salman, become the first star to be painted in zero gravity by his 27 year old fan, Ankita Joshi who spent more than 20 lacs to paint his Chulbul Pandey avatar. Watch Salman get Ready, set and zoOm only on ?zoOming in with Omar?.

Catch the soon to be released ?Ready? actors in action with Omar Qureshi only on ?zoOming in with Omar? Thursday, 6 pm only on zoOm.

The eagerly awaited Amrita Fefka Film Awards have been announced.

The honours were decided by a 7 member jury panel of eminent personalities from various branches of the media , chaired by veteran director K.S Sethumadhavan. It is the first time that the combined might of the Film Employees Federation is involved with the organization and conduct of an Award nite in the State and this unique privilege gives it an added aura .

The major Award winners are:

For his effortless portrayal of challenging roles that has given him an iconic status in Tamilnadu, Vikram has been chosen as the Best Actor in Tamil , while Amala Paul the young upcoming actress who is making a splash with her amazing performances gets the Best Actress Award for Tamil.

The coveted accolades will be given away at a grand gala entertainment extravaganza at the Jawaharlal Nehru Stadium in Kochi on June 4th , which will witness a rare congregation of talented artistes of the silver screen and brilliant technicians from behind the scenes, on the same stage.

The nite of the stars will get under way with a Ranga pooja, its lyrics composed by Shibu Chakravarthy and set to melody by National Award winning music director Ouseppachan. Dancing in step to the rhythms of its verses will be a bevy of 30 danseuses led by Kavya Madhavan, Samvratha Sunil, Remya Nambeeshan etc. Eight spectacular dances that lines up the entire galaxy of young stars in Malayalam from Bhavana, Meera Nanadan, Reema Kallingal, Nithya Menon, Ananya, Dhanya Mary Varghese, Vineeth Kumar, Manikuttan,
Asif Ali etc will add sparkle and glitter to the stupendous show .

The kings of comedy - Salim Kumar, Kunchako Boban, Jayasurya, Harisree Asokan, Biju Kuttan, Kottayam Nasir, Jaffer along with Guinness Pakru, Tini Tom, Kalabhavan Navas, Manikuttan, Sudheesh, Manju Pillai, Ponnamma Babu, Bindu Panikar etc will pool their hilarious best to tickle the viewer?s funny bone with 4 original skits that will be a riot of laughter.

Every known playback singer in Malayalam will pitch in with their best to transform this special nite into a mesmerizing world of melody and harmony. Under the aegis of ace director Lal Jose, Bijibal and Anil Pachooran ,25 singers from the new generation of Malayalam musicians will join in a musical tribute ? a Ganamalika- to pay homage to the bygone century of Malayalam film music.

The Amrita Fefka Film Award function will be the biggest, the grandest, the most original award nite in Malayalam history. As Amrita TV?s Chief Editor and CEO Mr.K Gopalakrishnan observed: ?When the finest technicians of filmdom and the channel that re-wrote television history join hands, it cannot but be otherwise?.

Entry to the 4 hour long fabulous AFFA nite on June 4th will be through Passes.

MUMBAI: Saatchi & Saatchi India recently partnered with international brand Darvesh to bring its Firekiller line of personal firefighting equipment to India. Firekiller enters a rapidly growing but very nascent Indian market of personal fire-safety equipment. It not only comes with a lifetime warranty but is also a maintenance free product that works against all kinds of fires.

Speaking about the partnership, Talib Hasan Darvesh, CEO, Darvesh said, ?We met Saatchi & Saatchi and immediately connected with their philosophy of filling the world with Lovemarks. We believe Firekiller should be an integral part of every home. It is most peoples? last line of defense in case of a house fire, and we find great humility in our responsibility to ensure a safe and happy home. We believe that Saatchi & Saatchi is the right partner in this journey.?

Talking about the brand Kamal Basu, CEO, Saatchi & Saatchi said, ?We believe that Firekiller is a great brand to partner with, as it is not only a business proposition but also performs an important service to the people. It truly connects with what people care about ? the safety and well being of their loved ones. Our task is to bring alive this connection in the brand?s communication.?

Saatchi & Saatchi has developed a television commercial - ?Safety Inside? - which launched with the current IPL season.

"The communication is based on the insight that people do various things to protect themselves and their loved ones from the world outside, but almost nothing to keep themselves safe from the dangers within their own homes", says Sourabh Mishra, Chief Strategy Officer at Saatchi & Saatchi.

According to Ramanuj Shastry, Chief Creative Officer at Saatchi & Saatchi, ?It is indeed a scary thought that the major part of any home is flammable. We wanted to dramatize this fact and position Firekiller as the must-have protection against this risk within our homes.?

Darvesh has tied up with Indian Oil Corporation for the distribution of Firekiller.