New Delhi, May 18, 2011: With the outcome of the elections verdict, CNN-IBN has yet again proved that Elections Equals CNN-IBN. It?s a clean sweep for CNN-IBN having emerged as the No.1 English News Channel across India & across Audience Groups both during the Counting Day and the Elections Verdict Week.

In the All India market, CNN-IBN leads with a Market Share of 41%, followed by NDTV 24x7 & Times Now with 25% each followed by Headlines Today with 4% and News X with a Market Share of 2%. (Source: TAM, CS 15+, All India, 13th May, 0600-2400 hrs). CNN-IBN also leads across CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS AB 25+ Yrs in the All India Market.

CNN-IBN with its team of most formidable election experts and largest network of correspondents is also India?s most watched English News Channel during the Elections Verdict Week. CNN-IBN in the All India Market leads with a Market Share of 37%, followed by Times Now with 26%, NDTV 24x7 with 24%, HT with 11% and News X with a Market Share of 3%. (Source TAM, CS 15+, All India, Wk 20, 0600-2400 hrs). The channel also leads across TGs that include CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS A Male 25+ Yrs, CS AB 25+ Yrs, CS AB Male 25+ Yrs.

CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on both the Counting day and during the Elections Verdict Week (Refer to Annexure-1).

With its credible, responsible and accountable reporting, the channel has consistently set standards in English news journalism and the viewership figures further reiterate the fact that CNN-IBN is the most preferred channel for all when it comes to coverage of elections.

CNN-IBN with its exhaustive 3600 coverage also emerges as the genre leader in English News all through the election season covering all 9 Polling Days across All India. (Source TAM, Avg. Market Share %, CS 15+, All India, Period: 04th Apr, 11th Apr, 13th Apr, 18th Apr, 23rd Apr, 27th Apr, 3rd May, 7th May & 10th May, 0600-2400). CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on all 9 polling days (Refer to Annexure-2).

Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, ?CNN-IBN?s clean sweep of the 5-state elections only goes to show that we are the nation?s preferred choice during elections. CNN-IBN has been a leader in setting standards in credible journalism and comprehensive coverage on the issues that matter to the nation.?

Dilip Venkatraman, Chief Executive Officer, CNN-IBN said, ?We are extremely proud of the fact that viewers choose CNN-IBN as their preferred English News channel during the 5-state elections. Our leadership across all polling days, counting day and in the elections verdict week reflect the viewer?s confidence in the credible and unbiased content of CNN-IBN.?
 

MUMBAI:Mudra Max recently executed 7UP Lemon Pattalam Season 3.

The on-ground activity had participation of numerous teams across Tamil Nadu and was activated in nine cities ? Chennai, Coimbatore, Madurai, Trichy, Salem, Tirupur, Tirunelvelli, Pondichary, and Vellore.

The participation criteria for 7UP Lemon Pattalam required the teams to collect 7 PET labels/RGB Crowns of 7UP and register themselves in a team of 7 players at selected venues in the cities where the tournament was activated.

The 10 city champions then competed for the coveted title of ?7UP Lemon Pattalam? so as to bag the opportunity to play against their heroes - Chennai Super Kings. The third season of 7UP Lemon Pattalam witnessed about 1450 teams from nine cities of Tamil Nadu.

This event was supported by 360-degree initiatives utilising electronic media, outdoor, radio, floats, point of sale merchandise, and youth hangout initiatives. The consumer engagement capsule across the nine cities included interesting consumer engagement games/interactive sessions along with the registrations greeted by exciting gift hampers with the 7UP Lemon Patallam branding like LED Shades, Caps, Clappers and Radio-cum-Chiller Boxes as gratification for the participants.

The highlight for the activation was the special Activity Zones at Malls/RWA that included WII 7UP Cricket games, special electronic walkthrough arch/gates in 7UP bottle shapes for Public Poll.

With the fourth edition of the Indian Premier League reaching a crescendo, the cricket-loving youth of Tamil Nadu had another reason to cheer, not for Chennai Super Kings but for their local 7UP Lemon Pattalam team that played against CSK on their own turf.

16 May 2011 was a big day for 7UP as they saw the seven-member 7UP Lemon Pattalam team from Coimbatore after a rigorous and highly-competitive league stage winning against mighty Chennai Super kings.

The agency gave 7UP Lemon Pattalam an innovative start with a larger than life size sand-art of the 7UP Style Cricket Stadium made by Sudarshan Patnaik at Marina Beach, Chennai.

Celsius senior VP Sanjay Kacker said, ?7UP Lemon Pattalam?s 7-7 over format was truly a refreshing and a quick form of cricket. This year we had set up a target to beat our own records of the first two editions of 7UP Lemon Pattalam not just in terms of number of people who participate in the campaign but the kind of consumer engagement capsules we create. We used different capsules to excite, educate and engage the audiences in the campaign at numerous touch points. The walk through arch gates to generate opinion polls placed at Malls was a new way of communicating with almost everyone entering the mall premises. The campaign received an awesome response from the cricket lovers in Tamil Nadu.?

PepsiCo India EVP, Marketing ? Flavors Alpana Titus added, "We are delighted to see the great consumer response for the third addition of 7UP lemon Pattalam. The participation from young cricket lovers has been overwhelming, for this special 7UP style cricket. This is our third year of partnering with Mudra Max for this association, and with every year the program has becoming more exciting, with fantastic on ground execution."

MUMBAI: 9XM, India‘s leading Bollywood Music channel has partnered with Indiatimes to present a unique property called IPL ki Full Toss Bakwaas. Anchored by 9XM‘s popular animated duo Bade - Chote (of Bakwaas Band Kar fame), IPL ki Full Toss Bakwaas will be played on Hi Buddy (a voice based social networking platform) developed by Indiatimes.com.

The contest idea revolves around Chote asking funny cricket related questions in his unique style incorporating the flavor of IPL. Chote will pose questions to the patrons based on the names of IPL teams, its owners, changes witnessed in the current season, etc. The patrons will have to call the Hi Buddy number in order to participate in this contest. Besides the opportunity to win some super cool prizes including tickets to the IPL matches, mobile phones, watches, etc the callers will also get to interact with Chote as he delivers his very own Bakwaas Siddhu-isms on IPL 2011.

Speaking on this exciting initiative, Pawan Jailkhani, EVP, 9X Media Pvt. Ltd. said, "We are pleased to partner with Indiatimes and present a unique property, based on IPL 2011. Like all Indians, 9XM is passionate about the country‘s two biggest religions - Cinema and Cricket. For the Cricket World Cup 2011, 9XM had undertaken a series of initiatives that were an instant hit with viewers across the length and breadth of India. I am confident that IPL ki Full Toss Bakwaas will also receive an overwhelming response from our patrons who will be glad to interact with Chote as he shares his fundas on cricket in a true Siddhu style."

So participate in IPL ki Full Toss Bakwaas contest by logging on to www.9xm.in or by dialing 58888199 and you could win some super cool prizes including IPL match tickets, mobile phones, watches, etc. Besides, the patrons also get an opportunity to cheer for their favourite team in their own unique style. HAQ SE!!!

Mumbai- The two most hated guys on American television are now making a way in to your lives, whether you like it or not! So if you?ve been doing something you shouldn?t have been doing, watch out! Joey Greco will expose it all and you won?t know where to hide.

Cheaters, one of the most popular, yet hated reality shows is now in India, exclusively on BIG CBS SPARK. It?s the original version of our desi Emotional Atyachar and promises to provide much more fodder and masala to the youth. Past episodes have seen the host, Joey Greco being threatened by the ?Cheaters? and even stabbed by one agitated suspect.

The Cheaters Detective Agency is the mastermind behind all the operations carried out and they?re the ones who expose the illicit affairs. Infidelity can never remain hidden when these guys are around.

The second guy talks about topics which when even buried deep under cause some unrest in your hearts, you will definitely turn your TV off the minute his show comes on air.

The notoriously popular ?The Jerry Springer Show? hosted by former politician and musician Jerry Springer, is the one we?re talking about here. With a high level of drama and emotions that will exceed your expectations, this show promises to be ?an hour of your life that you will never back?.

Whether the topics are taboo in your house, city or country, they will always find a place on The Jerry Springer Show. Discussing your sexuality to your child?s rape or minor pregnancy, this talk-show has always had an element of being more passionate and sensational than the others that fit in to this category.

Though most of these episodes of both the shows end up either violently or with verbal abuse, they never fail to provide some amount of entertainment and amusement to those watching them.

Catch Cheaters at 9.30 p.m. and The Jerry Springer Show at 11 p.m., Monday to Thursday, only on BIG CBS SPARK.

MUMBAI: In an initiative to promote the new show on Zee Caf?, ‘No Ordinary Family‘, the English GEC arranged for weekend-long mall activations. Keeping in line with the theme of the show which involves a family that acquires superpowers enabling them to perform feats like lifting cars, a tilted car was set up at the mall and mall goers were encouraged to pose with the car as if they were lifting it.

The photographs were clicked instantly and uploaded on Face book. The activity on High Street Phoenix , Mumbai led to interaction with 2,000 people and around 1,500 event photographs were clicked and uploaded on Zee Caf?‘s Facebook page during the two-day activity.

The event was packed to capacity with people constantly dropping in that kept their excitement levels soaring from the start to finish.
Everyone who came to the activity zone enjoyed themselves thoroughly and went back with happy memories with the best moments captured in the pose of them lifting a car, gifted in a well designed ‘No Ordinary Family sleeve‘.

No Ordinary family is one-hour science fiction comedy-drama is about the Powell family. After 16 years of marriage, Jim and Stephanie‘s relationship lacks the spark it once had, and their family life now consists of balancing work and their two children, leaving little time for family bonding.

During a family vacation set up by Jim in an attempt to reconnect, their plane crashes into the Amazon River . But this is where the fun starts for the Powells, as they soon discover that something‘s not quite right. Each of them now possesses unique and distinct superpowers. The Powells go from ordinary to extraordinary. But saving and savoring their family life will be equally important, as they try to find purpose for their new powers and embark on a journey to find out what defines and unifies them.

The Zee Cafe activity was done for two days at High Street Phoenix - Mumbai (30 April - 1 May), Forum Mall - Bangalore (7-8 May); Saturday and Sunday from 12 pm - 8:30 pm. A similar activity is planned to be held on DLF Mall - Saket, New Delhi on 14 - 15 May.

Mumbai- ET NOW, the 24-hour English business news channel brings to you ?Contra Call? a special series of ?Market Makers? that focuses on providing its viewers with the most profitable contra calls under the current market scenario. This week show features Shankar Sharma, Director; First Global who spoke about his outlook on the current market scenario, GDP growth, FDI flows & his contra calls for the year.

In his exclusive interview Shankar Sharma mentioned that the big contra call this year would be to sell Emerging Markets like India & buy Developed Markets like US. He also added that the Indian markets currently are too fixated with 8% GDP growth but on-ground reality is completely different.

His top contra calls for the year were to BUY Bajaj Auto & Tata Motors and SELL Infosys & RIL. Commenting on the current 2G scam he said, the scam could derail FDI flows into the country significantly.

Catch the full interview of Shankar Sharma on Thursday, May 11, 2011 at 06.30pm and repeat telecast at 11.00pm. Only On ET NOW.