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  • MTV Roadies& airtel presents Bajao Raghu Challenge on19th March

    Submitted by ITV Production on Mar 17, 2011

    MUMBAI: Ever thought of bullying MTV Roadies?s Raghu ? the biggest bully himself? If yes, airtel & MTV Roadies gives you an opportunity to make your dream come true! The biggest bully of small screen will be on a voice chat on 19th March at 4 pm to interact with individuals one-on-one. MTV Roadies, & airtel get Raghu close to you through the latter?s ?Talk2Me? platform. Raghu will take on the challenge of getting bullied by his fans and will answer their questions on 19th March 2011 at 4 pm.

    You can now subscribe by dialing 50505 @ 2 paise per second and take on the challenge to Bully Raghu and on winning, drive home a Hero Honda Karizma ZMR. Talk2Me subscription is available at Rs 15 and normal 2 paise per second IVR charges for browsing.

    In 2009, Raghu & Rajeev made a guest appearance on MTV Connected, a television game show about twins.Raghu with his twin brother has been the judge of Roadies 6.0 and Roadies 8.0. Raghu also appeared in the show "Sitaaron ko Choona Hai" as the judge.

  • 92.7 BIG FM and Raj Oil Mills announces ?BIG Telugu Movie Awards?

    Submitted by ITV Production on Mar 16, 2011

    MUMBAI: After organizing the grand and overwhelming BIG Ugadi Music Awards and BIG Telugu Television Awards last year, AP?s No.1 Tollywood station and Reliance Broadcast Network?s radio arm 92.7 BIG FM, in its continuing endeavor to offer wholesome entertainment in the regional space is all set to rock Tollywood this Ugadi. Celebrating Ugadi in grandeur , 92.7 BIG FM in association with Cocoraj, a product from the house of Raj Oil Mills today announced the ?BIG Telugu Movie Awards?, AP?s first-ever people?s choice movie awards. The event held at BIG Cinemas saw representation from various film and music personalities. With the promise of ?Mee Movies, Mee Istham?, this festive season will see people of Andhra Pradesh tastes not just six flavours of ugadi pachadi but get a special treat to vote for their choice of six flavours of movies under six different categories- Love, Family, Action, Comedy, Social and Entertainment.

    Marking the launch of voting for the BIG Telugu Movie Awards, renowned Director Tamma Reddy Bharadwaj, Popular Music Director Koti, actress Madhurima, Singers Hemachandra and Sunitha followed by Music Director Srilekha casted their votes for their choice of movies. Starting today, a specially fabricated voting bus will be touted all over Hyderabad, Vizag and Tirupathi, people will be encouraged to vote for their favorite movies, they can also vote for their choice by sending SMS to 55454 or tune-in to 92.7 BIG FM to vote and get the latest update on which actor has voted to which movie, actor?s choices, movie casts promoting their movies and lots of excitement around 18 BIG Films of 2010.

    BIG Telugu Movie Awards conceptualized and marketed by BIG Live, the experiential marketing arm of Reliance Broadcast Network Limited will see all media verticals of the company coming into play, to promote this property. The property will be amplified across radio 92.7 BIG FM, out of home - BIG Street, digital - BIG Digital and experiential marketing - BIG Live, honouring individuals from the Telugu Film industry who have significantly contributed to take the Telugu cinema to greater heights. The awards plans to ensure maximum reach through multiple touch points by roping in a number of partners including ETV- exclusive television partner and BIG Cinemas- exclusive multiplex partner.

    The grand award function scheduled to be held at Shilpkala Vedika on 25th March, 2011 will see the coming together of bigwigs from the Telugu film industry who will not only charm the audiences with their charisma and aura but will also put the stage on fire with their dazzling performances. The night will see many more thrilling performances and acts by various artists from the film industry.

    Commenting on the occasion, Mr. Ramesh Bhaskar- Radio Operations Head- South, 92.7 BIG FM said, Ugadi and movies sink together well, we have tried this concept last year with music, and it has worked extremely well for us. Taking the game up, this year too we have lived our promise of entertaining people of Andhra Pradesh by celebrating ugadi on a much bigger platform. BTMA is the first-of-its kind award wherein people by voting would directly influence the fate of 18 n

  • Save our Sailors? - A CNN-IBN campaign to fight for the rights of our Sailors

    Submitted by ITV Production on Mar 16, 2011

    MUMBAI: CNN-IBN recently launched a campaign ?Save our Sailors? aimed at encouraging millions of Indians to heap pressure on the government to crack down piracy and bring back our seafarers. It has nearly been a year since the six Indian sailors onboard the ship MV Iceberg were taken hostage by Somali pirates. It seems to be a never ending excruciating ordeal for the six seafarers and also their families who have run from pillar to post trying to set their loved ones freed, but have not received any help form the Government. CNN-IBN came forward and provided a nationwide platform for the families to raise their voice on behalf of these deserted Indians to the government.

    CNN-IBN managed to make the first contact with the pirates and spoke with the held hostages at sea. CNN-IBN?s Shoaib Ahmed managed to speak to Dhiraj Tiwari, the Chief Officer of the ship, who recounted the daily ordeal that he and his men go through. Dhiraj Tiwari confessed that food and water are rare and there is a constant fear of death. CNN-IBN also enabled the families speak to their loved ones. Their only question being: When will the Indian Government help rescue them? With the families losing hope as the deadline set by the pirates expire; CNN-IBN got these families from different parts of the country come together to make a joint plea to the government.

    The families, who were earlier given a deaf ear by the government, have been provided a chance to meet the Prime Minister after the CNN-IBN initiative. CNN-IBN through its initiative garnered public opinion and raised a voice against the system and Ms. Lakshmi Venkatachalam, Director General- Shipping came forward and spoke to CNN-IBN giving assurance that steps are been taken to rescue the sailors. The government also said it is making all efforts to seek the early release of Indians held hostage by Somali pirates.

    Speaking on the initiative, Rajdeep Sardesai, Editor-In-Chief ? CNN-IBN, IBN7 & IBN-Lokmat, said, ?We have always stood up for the common man and have enabled him raise his voice against injustice. This is our sincere endeavor to highlight the plight of the innocent sailors who have fallen prey to the ruthless pirates and the plight of their families who are suffering because of excessive bureaucratic red tapism.?

    CNN-IBN is committed to take this initiative to a logical conclusion whatever it takes, by providing the aggrieved a platform to be heard and to by pushing the government agencies to take action in this regard.
     

  • UTV & Airtel extend ?Talk2Me? service to regional markets

    Submitted by ITV Production on Mar 16, 2011

    MUMBAI: Continuing with its attempt to bring stars closer to their fans, UTV gives you the opportunity to make your dream come true! Post the success of Prachi Desai?s voice chat, UTV extends the ?Talk2Me? service to regional markets like Kochi and Chandigarh with Jagadish Kumar, Malayalam film star and Satinder Sartaaj, Singer, Composer, Lyricist from Punjab.

    Jagadish Kumar is one of the few stars who is compatible both in front of the camera as well as on the live stage. Satinder Sartaaj is already a name to reckon with in Sufi music and has recently launched his new album ?Cheerey Wala?. As super stars in their respective fields, they have garnered avid fan following globally. UTV now offer these fans the opportunity to have a one-on-one conversation with their favourite stars on voice chat. These stars will chat on their upcoming ventures, their passion, their likes and much more and offer a real time opportunity for their fans to get to know the Jagadish and Sartaaj more closely.

    Sameer Pitalwalla, Sr. Vice President, UTV Interactive and Business Head Video Products says ?Talk2Me is an exclusive service designed by UTV & Airtel. This service is a celebrity chat platform where thousands of fans can get connected with their favorite celebrities and chat with them live. After receiving immense response on voice chats for other celebrities in the past, we are looking at expanding this to regional markets. ?Talk2Me? service is a good beginning to extend our foray in these markets and hence we are pleased to partner with popular names likes Sartaaj and Jagadish. We have lots more in store for this platform, where fans from across the country will get a chance to interact directly with their favourite stars regardless of where they are?.

    About this initiative, Jagadish said, ?It is for the first time that I will be interacting with people on such a platform. It is new, interesting and I?m really looking forward to it. I love to chit chat with my well wishers. This will help them get a sneak peek into my reel life as well as real life.?

    About this initiative, Sartaaj said, ?It?s always a great experience for a performer to get connected with his fans. I am blessed to have a large sect of audience that believes in my product and drives me to deliver my best. I am excited to explore this new platform of live chat whereby my well wishers and followers can speak their heart out to me.?

    Interactive, the digital arm of UTV, and Airtel get your favorite celebrities close to you through the latter?s ?Talk2Me? service. Connect with Sartaaj on 21st March, 2011 between 4:00pm and 5:00pm by dialing 505054, and with Jagadish on 22nd March, 2011 between 5:00pm and 6:00pm by dialing 505052. Ask Sartaaj and Jagadish all that you have been craving to know about them.

  • Star CJ alive - India's premium home shopping channel adopts a 360 degree approach to reach out to its audience!

    Submitted by ITV Production on Mar 15, 2011

    MUMBAI: STAR CJ alive, India‘s premium home shopping destination, has planned a number of events to increase its brand presence and connect with its audience. Close on the heels of the introduction of the first Revolving Iconic Neon Sign Logo at the buzzing Mahim Causeway and tie-up with 23 Cinemax Multiplexes in the city, the channel now adopts a 360 degree approach to ensure its audience is aware of their life transforming services. The channel will be conducting activities like Personality Contests in Inter College Fests followed with a Holi special event on the 13th, 20th and 26th of March for all the members of 3 major clubs in Mumbai!

    Star CJ alive will be conducting a STAR CJ Personality contest in Trifles 2011, the inter college cultural festival of Thadomal Shahani Engineering College, Bandra on the 19th of March 2011. The event is to be a fun filled experience for the students of the college where in after being short listed they will have to compete against each other in 3 rounds. The Talent Round (Round 2) will allow each contestant to choose any product which STAR CJ sells and then creatively sell it to the audience.

    It is the month of colours and on Sunday 20th March, STAR CJ alive will make it a festival to remember for the members of MIG Club Bandra, Acre‘s Club Chembur and Vikas Complex housing society in Thane. All present will enjoy a range of exciting activities and groove to DJ music - the highlight of the event will be a rain dance!

    Over and above this, the channel will be hosting other fun-filled activities: the first one will be held at Kandivali Recreation Club on the 13th of March and will be a Cookery Competition. Following this event, on the 26th of March the channel will be hosting a Tambola Competition at The Army Club in Juhu!

  • LinOpinion wins mandate for Times Television Network

    Submitted by ITV Production on Mar 14, 2011

    MUMBAI: LinOpinion, the PR division of Lowe Lintas India, has been appointed by Times Television Network as its Public Relations partner for ET NOW, TIMES NOW, MOVIES NOW and zoOm after an aggressive multi-agency pitch.Times Television Network is part of India?s largest media conglomerate, The Times Group.

    Sunil Lulla, Managing Director & Chief Executive Officer, Times Television Network, said, ?Times Television Network has integrated its communication services under LinOpinion, which has brought the necessary skills and experiences in building first class brands, which are under the Times Television Network. This is a choice which binds good partnership in reaching out to contemporary viewers, of a differentiated bouquet. The leadership and management of LinOpinion give us great confidence and comfort?.

    Mr. Ameer Ismail, Executive Director, Lowe Lintas said, ?LinOpinion continues to grow very aggressively and this win a true testament to the excellent track record and quality of the bank of work executed in the area of broadcast, entertainment and lifestyle. We are delighted to win this large and prestigious mandate.?

    MOVIES NOW ? Hollywood in HD, is India?s first High Definition English Movie Channel, with stunning pictures in 1080i and awesome 5.1 surround sound. zoOm is an Indian glamour and entertainment television channel covering Bollywood. TIMES NOW, a leading 24-hour English news channel, provides urban viewers a complete picture of relevant news, presented in a vivid and insightful manner, which enables them to widen their horizons and stay ahead. ET Now is Times Television Network?s business news channel and brings in the advantage of Economic Times India?s leading financial daily.
     

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