MUMBAI: ET NOW, the 24-hr English business news channel with its cutting-edge market analyses, insider perspectives & skilled advice has redefined the way business news is presented. With its formidable team of anchors & analysts the channel has been consistently building loyalty amongst its viewers.

With the Sensex scaling new heights and ET NOW‘s content completely focused on markets performance and trade tips, more and more viewers are increasingly spending time on ET NOW.

As per the latest TAM data, time spent per viewer on ET NOW has increased to 22mins (All India 1Mn+ market, CS AB Males 25+ Yrs). At a 4 weeks average, time spent of ET NOW has increased by 45% from 12.3 mins in week 34-37 to 17.8 mins in week 38-41.

With effective market trading strategies, sector specific trading calls & stock tips, the best market making analysts ET NOW helps traders/investors maximise the vagaries of the stock market. During the evening hours ET NOW brings the best of India Inc. with in-depth analysis, understanding and interpretation of news & policies that affect Indian business and markets.

So tune into ET NOW for more stock tips, trading strategies, sectorial calls, stock market trends and exclusive interviews.
 

MUMBAI: As per UK‘s official viewership ratings body BARB - Broadcasters Audience Research Board.
The Star channels - Star Plus and Star Gold went live on BARB on 20th Sep 2010.

Yeshpal Sharma, VP of Distribution & Sales ‘We are extremely pleased with our performance on BARB. A lot of hard work has gone into making this project a success and it is satisfying to see how fantastic the results are. Star has always kept its viewers at the forefront especially when it comes to content and this has delivered a loyal audience base for us. The results are here for us all to see. It will be interesting for us to map the viewer preferences over time.‘

As the first South Asian pay channels to be BARB rated, Star goes up against 300 + UK channels and this strategic well-thought decision has paid off predominantly due to the loyal viewer base. The results prove that the BARB rated Star channels have a very high appeal with the South Asian viewers across the Indian and the Pakistani communities.

The initial decision has been to go live with two channels in the Star Network - Star Plus, the Flagship General Entertainment Channel and Star Gold, the popular Bollywood channel with an appeal to both the South Asian and non-Asian communities.

Star Plus has recently adopted a fresh new look, in terms of a channel re-brand, revamped content and scheduling strategy which has proved to be very successful with the viewers. The new content line-up includes innovative formats such ‘Masterchef India‘ hosted by Bollywood superstar Akshay Kumar, the very new season of ‘Koffee with Karan‘, blockbuster titles such as ‘Rajneeti‘, recent hits like ‘I hate Luv Stories‘ and new drama series.
Star Gold boats of one of the largest film libraries, comprising movies of outstanding critical & commercial success.
The programming schedules on Star Plus and Star Gold, as the results show, are extremely strong and second to none.

Star is changing the game.
 

MUMBAI: 5 kids from all over India have been chosen as lucky winners of POGO‘s Bheem Ki Team contest. India‘s favorite kids‘ channel POGO, offered kids a never before opportunity to star with their favourite toon hero Chhota Bheem on POGO. POGO‘s ‘Bheem Ki Team‘ nationwide contest received an outstanding response of over 1.25 lakh entries across India. The five winner kids now get a once in a lifetime opportunity to star as their animated avatars with Chhota Bheem and his friends in a special vignette on POGO.

Five lucky winners, of the contest are Kareena Balani from Indore, Gurpreet Singh from Kanpur, Lokesh Jain from Mumbai, Rajesh P Issar from Bhopal and Harshita Patnaik from Bhubaneshwar. All these winners will now be seen in animated avatars in the town of Dholakpur with their favorite hero Chhota Bheem and his friends with this exclusive chance by POGO.

POGO invited kids through the network and an extensive on-ground school contact programme to send in their answers to a simple question why ‘Bheem Ki Team needs him/her‘ and (five) kids with the wittiest answers stood to win this exclusive chance.

Monica Tata, Vice-President & Deputy General Manger, Entertainment Networks, Turner International India Pvt. Ltd., said, "Chhota Bheem once again proves to be India‘s favourite hero for kids. In an over whelming response to one of POGO‘s most popular initiative, the "Bheem ki Team" contest managed to garner 1.25 lakh entries and we are extremely happy to announce the winners from different parts of India. Kids were awarded by getting their very own animated avatar featuring along side Chhota Bheem in a special on-air vignette. At POGO, it is our constant endeavour to give kids such exciting and entertaining opportunities to bring them closer to their favourite POGO heroes. With the astoundingly growing popularity of Chhota Bheem, we thought of this unique initiative that would not only make kids happy but also give them a chance to become popular as their superhero".

MUMBAI: 9XM has regained its NUMERO UNO position among the key youth segment in India‘s music television genre, as per the latest TAM Data for Week 41, 2010. The 24-hour, all-time-prime-time channel dedicated to only the biggest and best hits of Bollywood music, has not only overtaken all other music channels but has also established an unprecedented leadership position in the world‘s biggest youth market. 9XM has garnered these GRPs by airing only their regular repertoire of Bollywood songs.

According to TAM reports for Week 41, 2010, 9XM has garnered 31.5 GRPs in the C&S 15-24 years, way ahead of all other music television channels in India. 9XM is also the highest gainer of GRPs in this key youth segment, gaining 8.1 GRPs, while majority of the Music Channels have slipped on their GRPs.

Commenting on 9XM‘s stupendous success, Amar Tidke, Head of Programming, 9XM said, "The TAM Data validates our belief that music is still the most preferred option on a music television channel. The new on-screen look of 9XM has received an overwhelming response from viewers across the length and breadth of India. We have seen the Channel being watched not only at home but in coffee shops, canteens, bars, shopping malls, gyms and other youth hangouts. The live streaming service - 9XM Live (www.9xm.in), has also received a phenomenal response from viewers. I am confident that 9XM will continue its journey upwards, setting benchmarks in India‘s music television space."

9XM‘s iconic animated characters have been the preferred brand endorsers for many prestigious brands including Cadburys, Coke, Idea Cellular, Emami, HUL, ITC and Dabur, among others. The unique and innovative brand integration campaigns by Bheegi Billi, Bade-Chote and Betel Nuts have helped the advertisers and marketers reach out effectively towards its core target audiences.

Pawan Jailkhani, Executive Vice President, Sales, said, "9XM has a great brand affinity and a large loyal viewer base. The advertisers have huge expectations from us as the brand 9XM has always been the most efficient platform to reach out to their audiences. 9XM has played a key role in Clients‘ media plan and will continue to do so now with the brand regaining the No. 1 slot in the world‘s biggest youth market."

9XM has recently added two new animated characters - Falli & Balli to its popular gang of 9XM Dudes. Falli & Balli entertain viewers with interesting and unique Bollywood facts through a show called FUNDA FRY. The show is a light-hearted take on some never-before-known facts.

9XM has also witnessed high level of viewer interactivity through social networking websites such as Facebook and Twitter having fan club groups and pages dedicated to Bade-Chote, Bheegi Billi, Betel Nuts, Badshah Bhai and Falli & Balli.

The new look of 9XM coupled with the improved connectivity and unique initiatives have once again made 9XM the undisputed leader among youth, in the Indian music television space.

The youth in India say HAQ SE again!!!

MUMBAI: The moment has finally arrived to keep aside your laptops, forget you review documents, take off your work jackets and take control of the mike to flaunt your singing talent! Let you vocal chords prove that you are the king at office and outside too, by just participating in the second season of Time of your life Karaoke Contest brought to you by Mahindra Xylo and 94.3 Radio One. Only this time it?s not going to be limited to Mumbai; the contest will be held between corporates across Mumbai, Delhi and Bangalore. The winners across these three cities will get the opportunity to go to Europe!

Starting from August 12th till October, this year the Time of your life Karaoke Contest brought to you by Mahindra Xylo and 94.3 Radio One will span over 35 days and cover a whooping 75 top corporate houses across Mumbai, Delhi and Bangalore. Participating companies include Jet Airways, Godrej Properties, Loop Mobile, Star Union Daiichi, Emirates, Nerolac, Essar, Aviva Life Insurance, Dish TV, Birla Sun Life, Symphony, Acropetal, Madhura Garments, Acer, Schneider among others.

Preceding the grand finale, karaoke evenings were hosted in the premises of various corporate offices that are part of the Time of your life Karaoke Contest this year. A series of on the spot contests were held to make the event interactive. The emcee gave out Mahindra Xylo Merchandise to the participants. These were followed by semi-finals; winners selected from each office represented the company at the Grand Finale. A special practice session for the finalists was arranged at the 94.3 Radio One office 3 days prior to the finals.

Participants are guaranteed to have the time of their lives as they groove to their favourite English and Hindi numbers and get cheered on by their colleagues. The judging panel includes leading musicians. Mr Vivek Nayyar Sr. V.P. Marketing, Automotive Sector, Mahindra & Mahindra Ltd. and Mr Vineet Singh Hukmani, the Managing Director, 94.3 Radio One are also part of the judging panel this year.

?The Mahindra Xylo is associated with people who work hard & party hard and like to lead a socially active lifestyle. The ?Time of your life? Karaoke Contest has extended this association to the Corporate arena by bringing in some much needed fun & excitement to the work place. The contest has received an overwhelming response and truly lives up to the brand?s philosophy of enabling people to have the ?Time of their Life? said Mr Vivek Nayer, Sr. V.P. Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

Speaking on the association Shyju Varkey, National head of Marketing 94.3 Radio One said, ?Similar to Mahindra Xylo, 94.3 Radio One is also about masti, mazza and having a good time with Music; hence it was a perfect brand fit. In the first year we tried the activity in Mumbai, and encouraged by the response we decided to take this contest forward. This year too the contest has received an amazing response from corporate.?

Other enthusiastic people who would wish to be part of the Karaoke Contest need to follow a few simple steps. Take a picture of yourself with Mahindra Xylo, log on to Facebook and post it on www.facebook.com/mahindraxylo to win exciting prizes. For more information on the Time of your life Karaoke Contest logon to - http://www.mahindraxylo.co.in/karaoke/index.html

MUMBAI: On this Saturday?s episode of Zee TV?s Sa Re Ga Ma Pa Singing Superstar, heartthrob John Abraham was in a particularly mischievous mood! Hearing that talented contestant Abhilasha speaks many languages, he insisted that she proposes to anchor Manish Paul in Hindi, then rejects him in Marathi and finally accepts John?s proposal in chaste Malayalam when he goes down on a knee with a red rose ? ! Abhilasha said, ?John Abraham proposing to me was certainly something unbelievable. I was on the seventh heaven!?

When the sporting contestant indulged the hunk on all his cheeky requests, it was John?s turn to give in to her demand.

Abhilasha cornered John saying, ?We?ve seen you do everything on screen except SING. Now?s the time to let the world see a new side of John!? Having embarrassed the poor girl by making her do the silliest of things, there was no way John could turn Abhilasha?s request down! So, up he went on the stage and took to the microphone and lo behold?it was a voice worth listening to!!! Dazzling the junta with a soulful rendition of his haunting melody from Jism- ?Aawarapan Banjarapan?, Johnny had the audience begging for more! ?I am usually shy about singing but made an exception for Sa Re Ga Ma Pa since it?s one of my favorite shows. I was overwhelmed when the mentors said I could hold a tune well!? John winked, ?Maybe, I haven?t yet explored the singer in me?.