MUMBAI: With the recent release of IPSOS Ramadan ratings, Zee Aflam, the Bollywood movie channel in Arabic from the Zee stable, became No. 1 amongst its core TG, which is ?All females? with a 98% growth in terms of reach and a 41% growth in viewership over last year?s Ramadan period for the market of KSA (Kingdom of Saudi Arabia).

During Ramadan, this year, Zee Aflam garnered 39% share of the viewership pie.

Source: IPSOS, Mori, KSA, All Females, Ramadan ?10. (IPSOS, the Television Audience Measurement currency of the Middle East, releases monthly viewership data).

The Ramadan period is the holy month of fasting and dawn-to-dusk abstinence, a key period in the Muslim calendar. Some of the properties, which were specially launched on Zee Aflam for Ramadan and performed very well during this period were CLASIKIYAAT BOLLYWOOD (Golden Classics of Bollywood), Aflam Al Aamaliqah (movies of Great actors), AA ILAT BOLLYWOOD ? THE DEOLS, and One Star Two Movies back2back.

Zee Aflam is an Arabic Bollywood channel, for the local audiences in the Middle East region, keeping in mind their taste and preferences, the rules and regulations of the country and the sensibilities of the people.
 

MUMBAI: Adding yet another feather to its cap, Zee TV‘s most popular primetime drama that has consistently ruled the TRP roost in India, ‘Pavitra Rishta‘ recently won a noted international accolade. Pavitra Rishta is the first Indian show to be noticed and presented with an honor in Korea. Taking the heart-warming story of a middle-class Mahrashtrian family across national frontiers, Pavitra Rishta has been awarded the much coveted Jury‘s Special Prize at the recent Seoul International Drama Awards 2010 held at the famous KBS (Korean Broadcasting System) Hall in Seoul, South Korea. The award was received by Charu Singh, Deputy Vice President, Programming, Zee TV.

In its fifth year now, the awards ceremony was well attended by stalwarts from across the international television fraternity. The soiree was an august assembly of actors, producers, directors, script-writers and technicians of note from the US, UK, Canada, Japan & Malyasia. The ceremony presented awards across categories such as Best Single Drama, Best Mini Series, Best Actor & Actress, Best Writer, Best Director and the Jury‘s Special Prize in the international awards category.

Mr. Sukesh Motwani, Programming Head- Fiction, Zee TV, said, "The beauty of Pavitra Rishta lies in its simplcity. We were confident that the show would captivate the attention of audiences in India. But the honor at SDA comes as a delightful surprise! It goes a long way in establishing that a show with superior content cuts across barriers of language, culture and geography."

With an agenda of promoting a rich cultural exchange across the world, Seoul International Drama Awards (SDA) announced its First Chapter in year 2006, felicitating the best international television dramas. With rapid growth in its stature, 146 television dramas from across 37 countries entered SDA last year.

MUMBAI: Zee TV?s latest offering Dil Se Diya Vachan will see yet another Dance India Dance contestant getting her big break in the small screen, after Binny Sharma (DID finalist) who plays the female lead in Zee TV?s primetime show ?Sanjog Se Bani Sangini?. Delhi based girl, Vandana Joshi, a contestant of Dance India Dance is slated to play the female lead in Dil Se Diya Vachan.

Dil Se Diya Vachan is a beautiful story about the relationship between a mother-in-law and daughter-in-law. Vandana will be playing the role of Nandini, the female protagonist of the show. She is a girl of few words and it takes her a while to open up to people. Sukesh Motwani, Programming Head- Fiction, Zee TV said, ?Nandini is not the usual protagonist and the character had to be played by someone who is mature, grounded, practical, sincere and very dedicated in real life. Vandana fits the bill very well as we have seen the above mentioned qualities in her during her stint at DID.?

Vandana was quoted saying, ?I Want to be a successful stage performer. If I am lucky, I will be an actress.? Well Vandana, lady luck is indeed smiling on you and your dream is fulfilled! Vandana says, ?Dance India Dance had changed my life and the offer to play the lead role in a serial is like a dream come true. My passions in life have always been dancing, performing on stage, traveling and learning new things. I am sure acting in a serial will fulfill all these passions. I have had the opportunity to showcase my dancing skills on stage and this time the actor in me will come alive.?

Today, reality show contestants are not only getting a worthy platform to showcase their talent but also being noticed by the who?s who of the industry, who are giving them their big break in the industry. Recent examples where Zee TV reality show contestants have bagged offers are Dharmesh Yelonde, Kamal Khan and Raja Hasan in Farah Khan?s Tees Maar Khan as choreographer and singers and Binny Sharma and Vandana Joshi in Zee TVs primetime serials. So even after the end of a reality show season, ?The show still goes on? for a lucky few.

Watch out for ?Dil Se Diya Vachan? on Zee TV.
 

MUMBAI: Sobhagya Advertising Agency?s experience spans over four decades in the field of advertising. The agency has to its credit of having handled 1500 IPOs. Backed with a strong set-up of 16 branch offices and 16 representative offices, Sobhagya?s strength lies in the experience of its senior level at all its branches who have been associated with the agency since the inception of its office. Branch Heads at all its offices carry with them their association with the agency spanning 20 to 25 years in the field of financial communication.

Apart from financial communication, Sobhagya offers a spectrum of services and solutions to meet the varied needs of its clients in the field of communication. Weaving seamlessly the research based contents and transforming it into tailor made design to suit the business profile of the company, is our forte. It therefore acts as a one stop shop providing a 360 degree solutions for all its communication needs, be it for the IPOs, Public Relations & Investor Relations Management activities, market intermediaries, joint venture partners, financers, venture capitalists, customers.

The agency is backed by a strong team of over 360 professionals across India and delivers tailor made solutions ? be it for advertising, writing contents and designing of annual reports, developing research based strategies. The media department enjoys a good equation with the publications and are able to get the best negotiated rates for all its customers.

With its continuous presence in the advertising field coupled with its rich experience over the years, Sobhagya has to its credit of working with all the leading Public Sector companies and banks across the spectrum of the country.

With its skill to understand the needs and the moods of the investor community, to connect with them to an issue proposition and then delivering it, Sobhagya offers innovative solutions in the issue marketing. The agency is backed by a strong IPO team pan India, a strong research team, maintains a wide data base of national and international financial and business media; high-networth individuals, financial analysts, brokers etc.

Recently the agency concluded successfully the IPO of Gallant Ispat Ltd. and the corporate image build up of IFCI Ltd. prior to its bond issue. The agency has also signed new mandates for IPO from Delhi, Ahmedabad & Mumbai.

The agency has also to its credit, International Print-o-Pac Ltd., which is the single largest integrated printing and packaging unit in the country.

Inititating the process, Anupam Saxena joins Sobhagya Advertising Service as Senior Vice President, IPO Team at Delhi Office. He carries with him a rich experience of 25 years in the field of financial communication. Formerly with Concept Communications, Mr. Saxena is all set to take Sobhagya to strengthen the agency further. Market centric branches viz. Ahmedabad and Kolkata enjoy a strong team in all the fields and far exceeds in the number in comparision with competing agencies. In the meanwhile, the agency is also in the process of recruiting more personnel at Delhi, Mumbai, at senior and middle management levels for both IPO and IRM activities.

MUMBAI: Learn the art of breeding the pulse-stopping German Shepherds at the beautiful one acre Blitzhaus kennel in Hyderabad.

Also, know how flying paper kites can be dangerous for birds, and in ‘Vet is In‘ this week get advise on preparing your house before bringing home a new puppy!

Witness all these action on at 10 pm, Thursday 7th October and 12 pm Sunday - 10th October, only on NDTV Good Times.