MUMBAI: Siddharth Verma lives a middle-class lifestyle in Mumbai, India, along with his near-comatose mom. He works as a Legal Advisor with Jain Software which is owned by his friend, Remo Matthews. Remo is single and eligible but is not seeing anyone as he has relationship problems ever since his parents passed away in a car accident several years ago on July 25.

Siddharth sets him up with one of his Internet chat buddies, Sophie, they meet, fall in love and get married. Shortly after their marriage, Siddharth throws a party and invites them both, but Remo is unwell and unable to attend. Sophie attends and after the party is over she confides in him that before her marriage, she was in love with an aspiring Bollywood actor, Sunny Khanna, but their relationship did not last long. Now Sunny is back in her life and she fears for Remo‘s life.

Siddharth and Sophie return to her home only to find Remo‘s lifeless body as he has been shot dead. An employee of Remo‘s, Sharma, witnessed a man running away from the crime-scene, through him they identify the assailant as Sunny. When Sunny goes to meet Sophie, Siddharth entraps him, leading to a physical confrontation which results in Sunny being arrested by CBI Inspector Pradhan. With Sunny behind bars Sophie decides to re-locate to an undisclosed location with over 500 Crore Rupees, little knowing that Siddharth has doubts about her and may follow her to find out what the real motive was behind Remo‘s death.

Raqeeb is a 2007 Bollywood romantic musical film. It stars Rahul Khanna, Jimmy Shergill, Sharman Joshi and Tanushree Dutta in the lead roles. It was produced by Raj Kanwar and directed by Anurag Singh.

MUMBAI: It?s been just over two months since the Sri Adhikari Brothers successfully launched Mastiii - the ultimate destination for music and comedy, and in such a short span of time the channel has not only comically tuned into people?s hearts, but also reached the leading position in its genre.

True to its tagline ?Mastiii Chalu Rakho?, the channel keeps the entertainment quotient high with fresh gags and comic acts featuring India?s best known comedians including Raju Srivastav, Suresh Menon, Shaliesh Lodha, Sunil Pal, amongst others.

The latest in line is the extremely hilarious ?Ab Bakwaas Chaloo? aka ?ABC?. The series of gags is a humorous take on TV game shows that offer big sums as prize money. It will see the king of comedy, Raju Srivastav play the quintessential quiz master as well as get into the skin of various celebrity characters who will be the participants. Nonsense will reach nonsensical proportions as Raju will grill his famous celebrity guests, asking them funny questions and getting funnier replies in return. Imagine, Emraan Hashmi and Raju getting on each other?s nerves between smooches and tears; Mani Sir (Ratnam) getting stumped with Raju?s volley of questions and Suresh Kalmadi left fuming with questions on Common Wealth Games! The list goes on with personalities like Mamta Banerjee to Sholay?s Thakur to Sunny Deol and Big B of course getting spoofed in the gags.

Speaking about ABC, Raju Srivastav said, ?Who doesn?t like game shows on TV that give out crores of rupees as cash prize? While we leave that to the game shows only and continue to enjoy them, we take the fun forward with Ab Bakwaas Chaloo. It is a hilarious take on game shows with me as the host and some really interesting celebrity guests. In simple words viewers will have full on Mastiii with ABC.?

Catch ABC or Ab Bakwaas Chaloo on Mastiii between your favourite Bollywood songs.

MUMBAI: As Delhi hosts the Commonwealth Games, the BBC?s international news services will be providing live coverage, reports and analysis of all the sporting action and news during the 11 days of competition.

BBC World Service
BBC World Service‘s flagship global sport show, Sportsworld, will be live from Delhi for two weekends, presented by Russell Fuller.

On Saturday 2 October 1400 GMT, on the eve of the XIX Commonwealth Games, the weekly Sportsworld panel will discuss whether the troubled build-up has tarnished the image of the Games.

On Sunday 3 October 1500 GMT, Sportsworld teams up with BBC Hindi at the Jawaharlal Nehru Stadium in Delhi, with live commentary of the opening ceremony. Athletes from 71 nations across the globe will be taking part in these Games over the next 11 days and, as first-time hosts, India will be hoping for a spectacular and colourful curtain-raiser to the competition proper.

On Saturday 9 and Sunday 10 October, with the competition underway, Sportsworld with be live around the 13 venues across the Indian capital, with live commentary, results and the stories of the medallists.

Matthew Kenyon is covering the Games for BBC World Service?s flagship African sports programme, Fast Track. With full coverage from Delhi, Fast Track will be keeping a close watch on athletics, boxing, swimming and rugby sevens - the sports in which Africa has traditionally excelled. Matthew?s daily bulletins will also be heard on the evening news and analysis programme, Focus on Africa, and the breakfast news, sports and features programme, Network Africa.

During the course of the Games the team of Russell Fuller, Alex Capstick, Ed Harry, Ade Adedoyin, Matthew Kenyon and Chris Mitchell will be providing the latest coverage and news of all the sporting action for audiences around the world, on both BBC World Service and BBC World News.

BBC World News
BBC World News will be offering international audiences all the latest news from the games, including behind-the-scenes coverage and the latest updates on all the sporting action from Delhi. Highlights on BBC World News include:

Sport Today will provide daily news and updates on all the stories from the tournament in regular bulletins throughout the day (*see notes to editors for timings)

World Olympic Dreams, the BBC?s ongoing series, is following the individual stories of a range of athletes from around the world as they strive to turn their hopes for Olympic success at London in 2012 into a reality. The programme will be in Delhi to catch up with aspiring Olympians including India?s Abhinav Bindra, Great Britain?s Achieng Ajulu-Bushell and Australian Emily Seebohm. For more information go to bbc.com/2012.

BBC Hindi
A dedicated BBC Hindi team - Mukesh Sharma, Pankaj Priyadershi, Vandna, Nitin Srivastava, Anubha Rohatgi and Pawan Nara - has been working on the games coverage for the last eight weeks. During this time, BBC Hindi has followed India?s 20 leading sports personalities, including Saina Nehwal, Sania Mirza, Samresh Jung, Sushil Kumar and Vijender, in a special series, Nazar Medal Par. The performance of these hopefuls as well as international athletes from across the Commonwealth will dominate the BBC Hindi multimedia output, online on bbchindi.com, on radio and on mobile phones.

From the launch of the Commonwealth Games on Sunday 3 October, the network of BBC Hindi correspondents will be keeping multimedia audiences up to date, reporting from key arenas across Delhi. They will be filing interviews with the Games participants, analysing latest developments and blogging their takes on the Games. The bbchindi.com website will feature medal tables, picture galleries, audio and video interviews, two-minute video bulletins and other exclusive content.

Regular tweets by BBC Hindi Sports Editor, Mukesh Sharma will appear on bbchindi.com and on the Commonwealth Games special on the BBC Sport website.

For the duration of the Games, from Monday 4 October, BBC Hindi radio will offer its short- and medium-wave audiences two special editions of the 30-minute programme at 20.00 and 22.00 India time (14.30 and 16.30 GMT).

BBC Swahili
BBC Swahili journalists, Idd Seif and Yves Bucyana, will be filing multimedia reports focusing on the performances teams from Kenya, Uganda, Tanzania, Mozambique - and Rwanda, as the country makes its Commonwealth Games debut in Delhi.

Multimedia Coverage
BBC.com/sport will provide comprehensive multimedia coverage of all the latest results and up-to-date news on the tournament, including interactive medal tables and daily live text commentary for the full tournament, featuring expert analysis and user generated content. The site will also include Twitter feeds from Matthew Kenyon (@Mk_BBC), Russell Fuller (@sportsworldruss) and Mukesh Sharma (@bbcmukeshS)
bbchindi.com will feature medal tables, picture galleries, clickable maps, archive material from past games, audio and video interviews, two-minute video bulletins and other exclusive content.

MUMBAI: StratosHear Technologies today announced that its mobile audio advertising solution?AdRBT?has extended its reach to the Media and Entertainment Industry and has been used to successfully increase TV viewership. AdRBT represents a compelling and scalable new media platform founded on a very simple concept?audio ads replacing caller tunes periodically to deliver effective brand messages directly to consumers.

In the Media and Entertainment industry, Star Plus and Colors have also worked with StratosHear to promote their programs through innovative audio medium solutions.

Very recently, StratosHear and Sony Entertainment Television?s MAX rolled out a dynamic AdRBT campaign wherein the audience heard catchy creatives intriguing them about the channel?s comedy movie of the day. The MAX campaign was launched across key Hindi speaking markets of Delhi, Maharashtra, Gujarat, UP, MP, Mumbai?with the objective to create a buzz about the film festival ?Comedy Dhamaka - Hansi ka Mahabhog? in order to drive more eyeballs to this festival. The campaign?s creative jingles were created in the voice of the well-known comedian Mr Ehsaan Qureshi with his interesting wit and humour. The campaign reached out to more than 5 lakh people across the chosen markets and was very successful in achieving Max?s objectives.

Mr Gaurav Seth, VP and Head Marketing, MAX said ?This campaign has been instrumental in meeting our reach objectives for promoting the Comedy Dhamaka festival on MAX. We explored mobile as a mass marketing tool as it is targeted and clutter free to catch the attention of today?s audience, to tap the communication opportunities available in the growing mobile space and expand virally the information which is engaging and interesting.?

Mr Kushal Sanghvi, Executive Director, StratosHear Technologies said, ?We are very excited to work with MAX on their campaign. Brands have the ultimate creative flexibility when choosing AdRBT as their advertising medium. By coupling the comic brilliance of the well-known Ehsaan Qureshi with the timely delivery of messages, Max was able to spark consumer interest and drive increased tune-ins to their shows. This is further confirmation that our AdRBT is a versatile, effective medium that can be used in a variety of ways to successfully deliver on clients? marketing objectives.?

StratosHear has rolled out AdRBT on mobiles across India, reaching tens of millions of consumers. A broad spectrum of brands across many industries such as Philips, Apollo Hospital, General Motors, Nirula?s, Action Shoes, KLM, Khazana Jewelers and others, have used StratosHear?s audio advertising solutions to deliver effective campaigns across the country.

MUMBAI: Ageless hero, timeless romance, passionate fantasy, friend, ? all of these are part of many women?s thoughts and emotions as they have enjoyed a special journey with Mills & Boon books for over 100 years. No matter which year it is or what age a woman may be, a romantic story always stirs hope, cheer, warmth and passion in a woman?s heart.

Harlequin Enterprises Ltd., the global leader in series romance and publisher of the most widely read women‘s fiction books ?Mills & Boon,? is coming closer to the heart of the Indian woman. With over 14 titles now locally published and distributed every year through Harlequin Mills & Boon India (HMBI), the thrill of reading a romantic novel is on the rise among Indian women.

Mills & Boons books have often been seen as a close friend and companion of women from early teenage years through various phases and stages of their lives, from a quick daily read, to being a vacation companion, rejuvenator, emotional advisor and even an imaginary friend and confidant - a true ?Friend for Life.? Inspired by the results of research among Indian women, HMBI is committed to further strengthen its relationship with them by engaging in various customer connect activities. ?Friends for Life? is new nationwide initiative which invites readers to share their experiences and thoughts on how or why Mills & Boon has been their friend through the journey of life.

Any woman residing in India can log onto www.millsandboonindia.com by 25th October 2010 and share how Mills & Boon has been her friend for life. An illustrious panel will identify 10 best ?Friends for Life? and invite them for a discussion to select a ?Ms. Mills & Boon India - Friend for Life 2011.? This special woman will be handed over her title in person by the hero of many women?s dreams, Bollywood actor John Abraham, over a special friendship hour with him.

To add to the excitement of this initiative, John Abraham today launched a special ?Friends for Life - Jootha Hi Sahi Collectors Pack? in advance of his upcoming movie produced by Saregama India Ltd. which commemorates the spirit of true friendship and companionship.

Says John Abraham, ?Some romances start with a friendship, some with a lie. However it may begin, I believe that true romance transforms a couple into Friends for Life in classic Mills and Boon style.?

Commenting on the launch of Friends for Life and the Friends for Life ? Jootha Hi Sahi Collectors Pack, Manish Singh, Country Manger, Harlequin Mills & Boon India says, ?Mills & Boon is a leading global brand in the romantic fiction space and has been a true friend and companion of women through all ages and emotions for years. People want to have friends and be friends so this is a way for readers to express their friendship connection with Mills & Boon.?

The ?Friends for Life - Jootha Hi Sahi Collectors pack? consists of four books in two volumes consisting of classic stories from the past four decades by top authors. Since these are retro packs, the covers of books inside have a retro template and graphic cover design. To make it more interesting for the consumer, the pack comes with autographed merchandise by John Abraham & a cheat code, which increases the opportunity of becoming ?Ms. Mills & Boon India - Friend for Life 2011? and meeting John Abraham to receive the title.
 

MUMBAI: Reiterating its endeavour to improvise living standards in the Nehru Nagar slums after the popular Big Switch Connect Phase I & II, the channel moves in Phase III of this initiative. Launching with awareness campaigns on ‘hygiene & sanitation‘ and ‘Effective Usage of Water‘, the 3rd phase of this initiative which focused on ‘Tree Plantation‘ was received extremely well by people from the slums, and also on-lookers! Lending support to this cause, United Way of Mumbai officials joined in this campaign, and emphasized upon the critical benefits of tree plantation to the slum dwellers, who turned up in huge numbers making this initiative a huge success.

UTV Bindass launched this movement last December by which it reached out to the city‘s youth to get involved in creating a better life for the people in the slums, as an extension to their show ‘The Big Switch‘. This concept was inspired by the hardships of the slum dwellers, the Bindass team witnessed, during the shoot of their show. As the 1st phase, Bindass Big Switch Connect in collaboration with United Way of Mumbai had adopted this slum at Vile Parle and did a clean up drive with participation from over 100 - 150 number of college students. Moving into its 2nd Phase with the ‘Effective Usage of Water‘ campaign, the channel engaged one-of-the-most popular faces of Indian Television, Urvashi Dholakia to lend support to this program alongwith theatrical group IDEA (Ideal drama & Entertainment Academy), who created a special performance carrying the message to the slum dwellers with a much-accentuated appeal.

This ‘Tree Plantation‘ drive ideated with the hope to generate awareness about the importance of greenery, its benefits to Mother Nature witnessed a humongous participation as children and adults alike, showed great enthusiasm in planting saplings and joining in the activity furthermore.

Speaking about the Big Switch Phase 3, Nikhil Gandhi, Business Head, UTV Bindass said, "The property Big Switch Connect, an on-ground initiative of the show ‘Big Switch‘ has truly achieved its purpose of improvising living standards of Nehru Nagar slums, once again, with its 3rd Phase. Setting off with a motto to educate slum dwellers about the various facets of improving their living conditions - the campaign, in its third leg successfully witnessed a turn-around in the slums not just with remarkable support at the campaign, but also the lifestyle changes implemented over the past two initiatives undertaken! Brand Bindass, exceedingly popular for innovation at each juncture revisited its quotient - joined hands with the highest certified body over-looking the civic stature of the city, who imparted knowledge on the ever-increasing need to plant trees offering

people in the slums a renewed understanding of this cause, which we are sure will be taken up with much zest once again"