Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • Times Internet Limited top Indian network in Indian online space

    Submitted by ITV Production on Sep 29, 2010

    MUMBAI: Times Internet Ltd. (TIL) has once again proved itself as the leading player in the Indian online space. As per the latest comScore data, released for August 2010 for India, Times Internet Limited is the leading Indian internet network, in India. Times Internet limited is ahead of other internet networks like Rediff and Web 18, and comes overall seventh in India, behind networks like Google and Facebook.

    Amongst the general English newspaper portals, timesofindia.com tops the chart with significant margin. timesofindia.com had 4.92 million unique visitors, while expressindia.com was at 0.95 million, followed by hindustantimes.com at 0.8 million. The 4.92 million unique visitors make 18 million visits to the site in a month, resulting in 127 million pageviews. These page views and visits numbers, are larger than any single news portal in India. Amongst the financial newspaper portals, economictimes.com remains the leader with 1.13 million unique visitors in India. In the segment of key auto portals, zigwheel.com, has emerged with maximum unique visitors in India with 1.02 million unique visitors, ahead of carwale.com at 0.85 million and gaadi.com at 0.64 million, as per comScore Aug?10 India data.

    As per comScore world wide release for August, 2010, TIL stands at 15.8 million unique visitors, with timesofindia.com at 8.3 million, economictimes.com at 1.67 million and zigwheels at 1.1 milion unique visitors.

    Commenting on the results Mr. Rishi Khiani, CEO, Times Internet Limited said, ?We are very happy with the results. It shows that our continuous efforts to bring innovation and better value proposition are well accepted by the internet audience.?

  • Zee TV?s Innovative Marketing campaign for Preet Se Bandhi Ye Dori Ram Milaayi Jodi

    Submitted by ITV Production on Sep 28, 2010

    MUMBAI: Having premiered at the coveted 9:30 PM slot on Zee TV on Monday, 20th September, ?Preet Se Bandhi Ye Dori Ram Milaayi Jodi? is undoubtedly an important primetime property for the channel. Zee TV has re-scheduled one of its most successful shows ?Agle Janam Mohe Bitiya Hi Kijo? to the 7:30 PM time-band to make way for the new offering. Leaving no stone unturned in ensuring that there is ample buzz surrounding its launch, the channel has unleashed a nationwide blitzkrieg of flash mobs conducted at malls and multiplexes in Mumbai, Jalandhar, Ahmedabad, Baroda and Delhi.

    The initiative marks a first in the Hindi GEC space as no other channel has employed flash mobs to promote their upcoming properties so far. A ?flash mob? involves a troupe of dancers swiftly assembling for a lively jig in the central foyer of a mall or a multiplex, followed by an emcee engaging the audience in an interaction around the premise of the show even as volunteers hold up the show standees for public viewing and distribute fliers. It?s all over in 7 minutes but leaves a huge impact on the viewers? minds!

    Akash Chawla, Marketing Head, Zee TV said, ?With ?Preet Se Bandhi Ye Dori Ram Milaayi Jodi? replacing an immensely successful ?Agle Janam Mohe Bitiya Hi Kijo? at the 9:30 PM slot, we plan to go all out and generate enormous buzz in the country around our latest offering. Forging a first in the Hindi GEC space, Zee TV will conduct eyeball-grabbing flash mobs across important markets in India. Additionally, we have gone the extra mile to customize our radio campaign to suit the sensibilities of each market we are targeting.?

    The response to the flash mobs has been overwhelming with enthusiastic participation by the crowd present at each venue. The concept of flash mobs being relatively novel and hitherto untapped by other players in the Hindi GEC space served the purpose of grabbing public attention. With such out-of-the-box, innovative methods constantly employed by Zee TV in marketing its shows, it is little wonder that the channel enjoys excellent sampling and reach.
     

  • For the First time on Marathi Television, a Lata- Hridayanath Exclusive interview on IBN-Lokmat

    Submitted by ITV Production on Sep 28, 2010

    MUMBAI: IBN-Lokmat pays tribute and celebrates Lata Mangeshkar?s 81st Birthday in an enticing episode of ?Asen MI Nasen MI?? Talk about music and her name automatically crops up. Lata Mangeshkar is a legend and has been the undoubted queen of playback singing for more than Six and a half Decades. There is a surprise element in the show as Mangeshkar shares her escapade with her Brother Hridayanath Mangeshkar, in an exclusive interview on Asen MI Nasen MI? on Tuesday, 28th September 2010 at 10 am, 2 pm and 10:30 pm.

    During the show Mangeshkar talks about her first song and how she started her career. She shares some touching moments about her life, when she lost her father at a very early age and how she overcame all odds and supported her family. She narrates her experience of the song ?Aye mere watan ke logo? and how Jawaharlal Nehru almost bursted out into tears after listening to the song. Mangeshkar also share her experience of acting in her fathers Musical plays.

    She is one of the best-known and most respected playback singers in India. She is known for her total concentration and dedication towards music, which have been instrumental in her rise to fame. Lata is still actively involved with singing and keeps on giving sensational songs. Mangeshkar holds the Guinness Book of World Records from 1974 to 1991 for having made the most recordings in the world. She has sung more than 30,000 solo, duet, and chorus-backed songs in 20 Indian languages. Lata won the Bharat Ratna, which is the nation‘s highest grade of civilian award. She has won many other accolades during her vast career.

    To experience this special Brother-Sister conversation, tune into IBN-Lokmat on Tuesday, 28th September 2010 at 10 am, 2 pm and 10:30 pm.
     

  • Lilliput Kidswear Ltd. Forays into Baby Care Market

    Submitted by ITV Production on Sep 28, 2010

    MUMBAI: Lilliput, a dominant player in the Indian Kidswear industry, has forayed into Baby Care Market. Going by the bywords ? natural, pure and ultra mild, Lilliput?s offering comprises of a complete set of baby care essentials - baby shampoo, baby milky bath, baby oil, baby powder, baby milky lotion, baby milky soap, baby wipes, cleaning liquid and laundry liquid. The baby range is available at all Lilliput stores across the country at an affordable price starting from Rs. 95/-

    The baby milky bath, oil, soap and powder are available in herbal variants as well ? baby herbal bath, baby olive oil, baby lemon soap and prickly heat powder. While all products are tear free, soap free, hypoallergenic and pH balanced, they are also enriched with natural emollients, Vitamin E, chamomile, eucalyptus & honeysuckle extracts, Jojoba Oil, Shea Butter, the healing elixir squalane, herbs essence, green tea and aloe extracts. The assortment of products are dermatologically tested and clinically proven mild.

    Commenting on this initiative, Mr. Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd said, ?Baby care market in India has experienced growth over the past few years due to changing consumer mindset and increasing penetration of baby care products. Rise in disposable income level, superior product availability and increasing awareness have significantly revolutionized the baby care products industry landscape. This compelled us to foray into the baby care industry with the launch of Lilliput Baby Care products?.

    The baby care range would be available in all Lilliput and Lilliput World Stores and soon in all leading baby shops, departmental stores and pharma chains.

  • NASSCOM and CNBC-TV18 to recognize the best IT implementations with the third edition of ?The IT USER AWARDS 2010?

    Submitted by ITV Production on Sep 25, 2010

    MUMBAI: NASSCOM, the apex body of the Indian IT industry and CNBC-TV18, 1st in business worldwide, will present the most distinguished honours for excellence in IT application - ?IT User Awards 2010?. The award ceremony will be held on September 28, 2010 in Mumbai. The ?IT User Awards?, India?s first of its kind initiative, are conferred to organisations that have dedicated resources, capital, time and research to IT and its implementation.

    The IT User awards, aim at supporting and motivating adoption of IT in Indian companies to create strategic advantage, optimize costs, develop synergies across businesses, communicate in real time, and enhance customer service standards. The award ceremony will be presided over by Mr. Sachin Pilot, Minister of State, Ministry of Communications and Information Technology as the chief guest and Ms. Sudha Pillai, Member Secretary, Planning Commission as the guest of honour. The event will also witness the presence of stalwarts in Indian IT Sector like Mr. Harsh Manglik, Chairman NASSCOM and Som Mittal, President NASSCOM.

    The winners were selected based on robust multiphase methodology powered by The Nielsen Company.

    Commenting on the initiative, Suresh Venkat, Technology Editor, Network 18 said, ??Indian companies have maximised their efficiency through deployment of information technology. This had not only increased their performance but also helped in synergizing operations and functional automations and creating new business models. Through ?IT User Awards? we aim to acknowledge the hard work of the various sectors that have progressed by to using IT for their work and also to motivate others to join them.?

    Speaking about the event, Rama Vedashree, Vice President, NASSCOM said, ?The domestic IT market in India is currently at an inflection point, with enterprises across large, medium and small, building a roadmap for technology adoption. This year?s award winners are a cross-section of Public and Private Sector Enterprises that have enabled business benefits through IT solutions. NASSCOM and its members are committed to collaborating with Indian Industry in driving an increased adoption of IT and we hope to see more success stories and new categories of winners in the years ahead.?

  • Forgotten Potluck on Gourmet Central

    Submitted by ITV Production on Sep 25, 2010

    MUMBAI: Gourmet Guru overslept and missed out on a potluck party. On waking up he finds he‘s left behind, which doesn‘t really bother him.

    Instead he goes and tosses up a delightful meal for himself - a watermelon, olive and feta salad, stuffed dates wrapped in bacon and a delicious Jambalaya - something his friends would yearn for, in a highly delectable series of Gourmet Central on NDTV Good Times.

    So tune in to Gourmet Central to witness the self treated pot luck at 7 pm, Monday 27th September and 3 pm, Tuesday 28th September only on NDTV Good Times.

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